Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

Marketing 133

Marketing eCommerce MarTech Education 133

Adweek

OCTOBER 24, 2023

On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies.

eCommerce 298

eCommerce Conversion 298

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 118

eCommerce Retail Electronics Conversion 118

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed.

Cookies 122

Cookies Data Management Platform Machine Learning Conversion 122

Ad Rants

AUGUST 2, 2022

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. Ecommerce provides customers the convenience of shopping for what they want when they want it.

eCommerce 130

eCommerce Audience Communications SEO 130

Single Grain

OCTOBER 13, 2020

If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * How to Set Up Your E-commerce Product Page for Maximum Conversions. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

eCommerce 145

eCommerce Pop-Up Shipping SEO 145

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. For instance, when iOS 14.5

Media 122

Media Advertising Conversion Rate Machine Learning 122

Smart Insights

FEBRUARY 12, 2023

E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites.

Conversion Rate 145

Conversion Rate Conversion eCommerce 145

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Here’s where conversational AI comes in. In the coming year, marketers will be keeping AI chatbots and other conversational technology under close watch.

eCommerce 118

eCommerce Retail Conversion Communications 118

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Loyalty management key features.

Retail 106

Retail eCommerce ROI Conversion 106

Digital Turbine

NOVEMBER 10, 2022

What should publishers do to get ready for eCommerce demand? Digital Turbine talked with Faye Lee , Pangle’s Account Management Director, to learn more about eCommerce demand and how it helps to diversify publishers’ demand, lift Q4 revenues on major shopping dates for consumers, and deliver high-value ads to app developers.

eCommerce 119

eCommerce Banner Conversion ROI 119

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. “Are you working overtime?”

MarTech 109

MarTech Retail Manufacturing Conversion 109

Ad Rants

NOVEMBER 5, 2024

This is the difference between saying "online business" instead of "eCommerce company" because that's the terminology your customers are familiar with. Or, describe "a conversion" as "a purchase" -- some customers may not realize what you mean if you were to say the former.

Audience 150

Audience Marketing eCommerce SEO 150

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The post WPP Acquires Leading ecommerce Agency Corebiz appeared first on MarTech Series.

eCommerce 98

eCommerce Agency SEO Conversion 98

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Amazons new Retail Ad Service is bringing retail media networks available to everyone.

Retail 112

Retail Machine Learning Conversion Rate eCommerce 112

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. More conversions. Merchants get to expand their conversion volume with an additional sales channel and 1:1 measurement between their likely top ad platform and retail partner.” .” Shoppers in the U.S. Why we care. ” Get MarTech!

Conversion 111

Conversion Advertising eCommerce Conversion Rate 111

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 126

Conversion Marketing Conversion Rate Audience 126

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

Conversion 111

Conversion ROI Conversion Rate MarTech 111

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 118

Conversion Marketing Communications Retargeting 118

PubMatic

NOVEMBER 13, 2024

billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take a deeper dive into the challenges and key solutions that commerce media networks must adopt to thrive in this moment of tremendous opportunity. With global spending on commerce media expected to surpass  $81.6

Media 106

Media Ad Tech Retail Display Advertising 106

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential.

Marketing 101

Marketing eCommerce Machine Learning Conversion 101

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! A 15-Point Product Page Ecommerce SEO Checklist. Ecommerce SEO is simply search engine optimization done for online retail businesses, particularly for individual product pages.

SEO 115

SEO eCommerce Click Through Rate Conversion Rate 115

Martech Series

AUGUST 17, 2022

With Searchspring Personalized Email Recommendations, merchants can drive a more engaging shopper experience throughout the full customer lifecycle, increasing overall conversions. The post Searchspring Makes Product Discovery Easier by Extending Personalized Recommendations to Ecommerce Email Marketing appeared first on MarTech Series.

eCommerce 95

eCommerce Marketing Conversion MarTech 95

Martech Series

JUNE 21, 2022

Global-e and Pitney Bowes will also form a cross-border partnership to offer additional services to ecommerce brands. In addition, the companies will begin a strategic partnership and commercial relationship whereby Pitney Bowes will provide cross-border ecommerce logistics services to Global-e and its clients.

eCommerce 88

eCommerce Retail Shipping MarTech 88

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

SEPTEMBER 24, 2024

Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth.

eCommerce 60

eCommerce Conversion MarTech Marketing 60

Martech

JANUARY 10, 2025

Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts. We saw a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event last November. .” The new skills available include: Order management. Guided shopping. Appointment scheduling. Why we care.

Retail 124

Retail Shipping Conversion Impressions 124

Marketing Dive

NOVEMBER 28, 2022

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

eCommerce 111

eCommerce Conversion 111

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 114

Conversion SEO Brand Awareness eCommerce 114

Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments. D2C brands today are navigating an increasingly competitive ecommerce environment.

eCommerce 80

eCommerce Manufacturing MarTech Conversion 80

Martech Series

FEBRUARY 9, 2023

These findings are part of Omnisend’s Email, SMS, and push marketing statistics for ecommerce in 2023 report. A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5%

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech

SEPTEMBER 12, 2023

But your email design can amplify your copywriting to encourage conversion. Remember first that an email’s job is not to deliver the conversion within the email. They can inspire you to start thinking about redesigning your templates to make them more conversion-centered and persuasive. Get MarTech! In your inbox.

eCommerce 126

eCommerce Conversion MarTech Audience 126

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

SEPTEMBER 29, 2022

Experienced ecommerce marketing leader Courtney Austermehle joins Constructor as the company expands team and customer growth to arm retailers with AI-powered digital merchandising tools. Retailers must streamline their shopping experiences and think seriously about their ecommerce future,” explained Austermehle.

eCommerce 84

eCommerce Retail Conversion Rate MarTech 84