Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

Conversion 101

Conversion ROI Conversion Rate MarTech 101

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 110

Conversion Marketing Communications Retargeting 110

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 124

Conversion Marketing Conversion Rate Audience 124

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series. Now is the Time to Adopt.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Algolia’s dynamic re-ranking functionality measured a 10% increase in conversions.

ROI 80

ROI Retail eCommerce MarTech 80

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes.

eCommerce 72

eCommerce Media ROI Retail 72

Single Grain

MAY 11, 2022

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Improves conversion rates. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI.

ROI 92

ROI Marketing Conversion Rate Audience 92

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Whether your content results in conversions. Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. Let’s dive in.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF said to us: Figure out a way to get us more conversions with the system that we have right now. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

Lemonads

OCTOBER 4, 2021

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. billion daily active users – which makes up 60.6%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 112

Marketing eCommerce ROI Communications 112

Martech Series

AUGUST 1, 2022

osCommerce Launches the Latest Version of Its Free Shopping Cart, the Most Powerful Open-Source Ecommerce Platform. 10 Motivations Behind the Rising Demand of Conversational Support Revealed. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. . – Lynne Capozzi, CMO at Acquia.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Text-based content can't do that.

Marketing 246

Marketing Click Through Rate Conversion eCommerce 246

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. ” Marketing Technology News: Effectively Measuring Email Marketing – A How To.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Digging into holiday shopping consumer behavior Ecommerce continues to dominate consumer spend—in fact, 20.1% With global ecommerce growth expected to hit $6.3

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech Series

JANUARY 2, 2023

Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI Fashion eCommerce 95

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. You never figured out how to measure success or what ROI looks like.

ROI 101

ROI A/B Testing Machine Learning Shipping 101

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. How to calculate it Take the number of conversions and divide it by the number of emails delivered ( Note : Not the total number of emails sent). What to know How you calculate conversion rate matters.

Conversion Rate 114

Conversion Rate ROI Conversion Marketing 114

VideoWeek

FEBRUARY 22, 2023

Ecommerce represents more more than 13 percent ($80 billion) of total sales, the company said, making retail media a core part of its omnichannel offering. “All of this improves the trajectory of our ROI and our margin profile.” For the full year, Walmart’s advertising business grew almost 30 percent to reach $2.7

Retail 59

Retail Media eCommerce ROI 59

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 113

Marketing eCommerce Communications Brand Awareness 113

Martech

JUNE 28, 2024

million sales conversations. Interestingly, despite their indecision, this age group also boasts a higher ecommerce conversion rate, suggesting that they are more likely to complete their purchases once they make up their minds. Interactive content also has a higher conversion rate. minutes with static content.

Marketing 111

Marketing Conversion Rate Conversion eCommerce 111

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 106

CPC ROI Click Through Rate eCommerce 106

Single Grain

OCTOBER 23, 2023

The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels! In this interview, she talks to Eric about her ventures as an entrepreneur and ecommerce brand, how influencer marketing changed her business, and how to become an influencer.

Media 98

Media eCommerce Audience ROI 98

Martech Series

NOVEMBER 21, 2022

That includes everything from our brand strategy and how we are driving awareness of our company, to optimizing our sales processes for greater conversion. When you have that mindset, you start having better conversations and more creative ideas. As CMO of Constant Contact, I oversee all of sales and marketing.

MarTech 88

MarTech ROI Retail eCommerce 88

Ad Wisey

APRIL 13, 2023

Adwisely was built to help eCommerce store owners save time and money by fully automating Facebook and Google ads for them. What they love about Adwisely Adwisely is happy to provide consistently good ROI to Outlet Magic. Through the years, we were honoured to work with thousands of amazing online stores around the world.

Retargeting 77

Retargeting eCommerce Conversion Rate ROI 77

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. And so many choices out there.

Marketing 89

Marketing eCommerce Pop-Up Communications 89

Martech Series

JUNE 16, 2022

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. In contrast, we know from experience that integrated stacks streamline operations and significantly boost marketing ROI and customer lifetime value. Identify integration needs and gaps.

MarTech 104

MarTech Conversion Rate eCommerce Conversion 104