Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 113

Marketing Brand Awareness ROI Conversion 113

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Marketing 120

Marketing Non-Profit MarTech Education 120

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

A/B Testing 103

A/B Testing Marketing SEO Education 103

Martech

SEPTEMBER 3, 2024

Back in education mode “Our perspective is still the same,” he said. “Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” “As a marketer, I’ve used CDPs before,” Kotecha said. An opportunity for CDPs?

Cookies 111

Cookies Conversion Education Impressions 111

Martech

JANUARY 23, 2025

Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Building data literacy across teams Data literacy seems to be mentioned more often in conversations, but how often do companies actively work to increase it? Spoiler alert: They very well might not. Whats the ROI of this campaign?

Marketing 117

Marketing A/B Testing ROI Conversion 117

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. For a newly converted customer, a gracious email thanking them may be appropriate.

Marketing 118

Marketing Communications Conversion Education 118

Digital Remedy

DECEMBER 11, 2024

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. is now $13.4k

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Try this : Modern marketing requires a mix of digital and traditional strategies.

Education 112

Education Audience Conversion Rate Conversion 112

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Marketing 112

Marketing Click Through Rate Conversion Rate Education 112

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The data you’ve gathered is a valuable resource for future marketing efforts.

Marketing 122

Marketing Education ROI Conversion 122

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 115

ROI Finance Brand Awareness Conversion 115

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 124

Conversion Marketing Conversion Rate Audience 124

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. It will happen in how marketers and organizations view customer experience. In the coming year, marketers will look to boost CX to achieve all of the above.

Education 110

Education Conversion Marketing MarTech 110

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. Conversions (e.g., Dig deeper: Marketing onLinkedIn: What you need to know 3. Retargeting.

Education 111

Education Audience Conversion Retargeting 111

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. We’re also starting to work with the buy side, including marketers, agencies, and consultancies.

Education 97

Education Conversion Ad Tech Shipping 97

Martech

SEPTEMBER 6, 2024

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. While nobody can predict the future, one thing is certain: the future of marketing (and the world) is AI-powered.

Conversion 124

Conversion Marketing Education ROI 124

Single Grain

MAY 8, 2023

In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs. of newly graduated high school students enroll in four-year education programs. And revenue from higher education websites, online schools, and e-learning platforms is expected to reach $2.85

Education 111

Education SEO CPC Conversion 111

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. More than three-quarters of U.S.

MarTech 118

MarTech Communications SEO Conversion 118

Digiday

AUGUST 20, 2024

Although gaming is more popular than ever before, the in-game advertising market has failed to match the growth of the medium. With the pandemic coming to an end, the gaming market has returned to earth, and the in-game advertising space has contracted as well. Continue reading this article on digiday.com.

Education 90

Education Conversion Advertising Marketing 90

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 136

Click Through Rate Brand Awareness Audience Conversion 136

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. What does this mean for marketers? What is ChatGPT search?

Conversion 132

Conversion SEO Education MarTech 132

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

SEO 123

SEO Audience Education Machine Learning 123

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. Lets use a marketing automation platform as an example.

SEO 108

SEO Conversion Education Rich Media 108

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Ad Rants

AUGUST 16, 2024

As consumers become more aware of environmental concerns like worsening climate change, sustainability has become a pivotal element in modern marketing strategies. Consumer Priorities and Brand Loyalty The shift in consumer priorities toward sustainability has reshaped modern marketing strategies.

Marketing 188

Marketing Communications Education Conversion 188

Martech Series

JANUARY 26, 2023

technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions. Airmeez announced they will be working with SoundHound AI, Inc.

Conversion 101

Conversion Communications Healthcare Education 101

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

ROI 99

ROI Conversion Marketing Education 99

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Audience 114

Audience SEO Education Marketing 114

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 110

SEO Conversion Communications Audience 110

Fuel Lines

SEPTEMBER 14, 2015

Clients are looking for EXPERTISE and not the agencies that check all of the boxes to indicate they may have some marketing experience in a particular category. You build relationships with prospects whom you’ve never had the first conversation. It’s your personalized continuing education program.

Agency 262

Agency Conversion Media Food 262

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Geographical segmentation is also losing its effectiveness. How do you navigate this landscape?

Audience 122

Audience eCommerce Marketing Education 122

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Understanding these changes can help optimize marketing strategies.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

MARCH 20, 2025

Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform.

MarTech 80

MarTech Retail Conversion Education 80