Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers.

Marketing 132

Marketing eCommerce MarTech Education 132

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Processing.

Education 113

Education Audience Conversion Rate Conversion 113

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. Conversions (e.g., Use years of experience as an alternative. Contact or company lists. Retargeting.

Education 113

Education Audience Conversion Retargeting 113

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. The post Customer experience and brand: 2025 predictions appeared first on MarTech.

Education 111

Education Conversion Marketing MarTech 111

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. This was because U of Digital started as a solopreneur business, with only Gupta to guide the ship.

Education 97

Education Conversion Ad Tech Shipping 97

Chief Martech

MARCH 31, 2025

I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. The tl;dr of our agenda: holy crap, there’s a metric f-ton happening in martech right now. It’s conversational coding, without the code.

MarTech 60

MarTech Marketing Pop-Up Education 60

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. What is ChatGPT search? What does this mean for marketers? Are you ready?

Conversion 133

Conversion SEO Education MarTech 133

Martech Series

JANUARY 26, 2023

technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions. Airmeez announced they will be working with SoundHound AI, Inc.

Conversion 101

Conversion Communications Healthcare Education 101

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech.

SEO 109

SEO Conversion Education Rich Media 109

Martech

JULY 12, 2024

Define the right marketing strategy for your organization Before diving into the implementation of any technical changes intended to adapt to privacy regulations, it’s important to take a closer look at the current state of your marketing mix and martech stack. Keep them in the loop on what’s working and not working as the rollout proceeds.

ROI 110

ROI Conversion Marketing Education 110

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. I don’t do the “New year, new you” thing.

Marketing 125

Marketing Non-Profit MarTech Education 125

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. However, you soon realize these leads aren’t what you need.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

DECEMBER 10, 2024

Generative AI introduces a significant opportunity for marketers to rewrite this narrative by owning the conversation. Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Here are five actionable tips to help you get started. Processing.

Marketing 133

Marketing SEO Education Conversion 133

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g., Processing.

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives.

Marketing 129

Marketing CPL CPA Finance 129

Martech

JULY 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

MarTech 107

MarTech Marketing Education Conversion 107

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. To stay ahead of the curve, commit to ongoing education and skill development. Email: Business email address Sign me up! Processing.

Conversion 125

Conversion Marketing Education ROI 125

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech

OCTOBER 25, 2024

Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Example : Start with an educational piece that addresses a pain point they’re likely facing. The post Why you’re probably underutilizing email sequences appeared first on MarTech.

Conversion 115

Conversion Education ROI Communications 115

Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. Using this data can help you increase conversions, reduce acquisition costs and build stronger relationships. Processing.

Audience 115

Audience SEO Education Marketing 115

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 111

SEO Conversion Communications Audience 111

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos. Conversion rates: Prioritize automations linked to revenue.

Click Through Rate 107

Click Through Rate Non-Profit Impressions Conversion Rate 107

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience.

Marketing 126

Marketing Communications Education Conversion 126

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. Use a conversational and relatable tone to connect with the audience. Processing.

SEO 124

SEO Audience Education Machine Learning 124

Martech

DECEMBER 17, 2024

When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. However, an interesting trend emerged: an increase in click-to-conversion rates. Use a less promotional tone, and replace it with educational content and value-driven messaging. Processing.

Marketing 114

Marketing Click Through Rate Conversion Rate Education 114

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 98

MarTech Communications Conversion Education 98

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. The post How to move beyond performative segmentation and embrace authenticity appeared first on MarTech.

Audience 123

Audience eCommerce Marketing Education 123

Martech

NOVEMBER 8, 2024

For instance, a campaign might track only immediate conversions without considering long-term customer engagement or retention. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. Get a second opinion. The above list is only a starting point. Processing.

Marketing 123

Marketing Education ROI Conversion 123

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. To address this: Educate customers on how to identify authentic products through your marketing channels. Processing.

Marketing 119

Marketing Communications Conversion Education 119

Martech

FEBRUARY 27, 2025

Better engagement and conversions Personalized nurturing journeys powered by accurate data improve open and click-through rates. Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Regular evaluation ensures continuous optimization. Processing.

Click Through Rate 85

Click Through Rate Conversion Conversion Rate Audience 85

Martech

DECEMBER 16, 2024

They discovered their ideal customers — small businesses and startups — found value through education. This significantly increased conversions and helped Intercom scale by over 500% in 18 months. They discovered their ideal customers — small businesses and startups — found value through education.

A/B Testing 104

A/B Testing Marketing SEO Education 104

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile is the inventor of the AI-powered conversational video platform Conversa.

Non-Profit 109

Non-Profit Education Conversion Communications 109