The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Additionally, businesses should educate their employees about data privacy and ensure that they follow best practices for data handling and security. FAQs What is user consent in mobile advertising?

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. ” These are crucial moments for driving conversions. Develop a diverse range of content (e.g., Here are the essential KPIs to monitor.

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” You’re thinking more about your directly owned and operated property, tracking attribution, retargeting capabilities.

Cookies 121

Cookies Marketing Retargeting CPC 121

MNTN

FEBRUARY 27, 2025

More Efficient Marketing and Sales Efforts Brand awareness shortens the sales cycle by reducing the need for heavy education and persuasion at every stage of the funnel. Establishing Trust and Credibility : Educational content, testimonials, and thought leadership position your brand as a reliable authority. Want a Closer Look?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Advertising 52

MNTN

AUGUST 25, 2023

To get those conversions, you need to focus on your marketing strategy. Here are a few bottom of funnel marketing strategies that will help you drive conversions: 1. Your remarketing (also often called retargeting) audience is an incredibly powerful one that marketers should be taking advantage of.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

MNTN

MARCH 7, 2025

Content Marketing : Publish blog posts, reports, and videos that educate potential customers and establish brand authority. Importance of Bottom-of-Funnel Marketing Bottom-of-funnel marketing, sometimes referred to as the conversion funnel , is the part of your interaction with a potential customer in which you (hopefully) close the sale.

Marketing 52

Marketing Retargeting Conversion Audience 52

MNTN

MARCH 13, 2025

But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier. This ensures prospects stay engaged, reducing drop-off rates and increasing the likelihood of conversion. There’s natural attrition, of course, as sales leads filter down.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

SEPTEMBER 22, 2023

By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Content at the ToFu stage should be educational, informative and engaging. Other products or services will require much more education.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. For prospective undergrads, many families have important conversations about their future over the holiday break.

Advertising 85

Advertising Retargeting Education Retail 85

Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. There are two formats to choose from: conversation ads or message ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. Funnel : Use simple, logical steps to guide prospects from interest to conversion. Webinars : Educational sessions that demonstrate expertise. High-value products and services can be challenging to sell.

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

MARCH 2, 2022

The chance of the user biting on an email cadence, picking up calls, or clicking on retargeting ads diminishes every minute that a salesperson is not in contact. ??. Beating competitors to prospects Accelerating your sales cycle Increasing conversion Expanding your audience Being the primary source of education for your prospects.

Retargeting 109

Retargeting Banner Conversion Education 109

Single Grain

JANUARY 29, 2020

One UK-based SaaS company saw a 508% increase in conversions in 12 months after they implemented content marketing as part of their SEO strategy. This means having great content on your website that educates your customers can influence their buying decisions. 3) Optimize Your Website for Conversions.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. Consider other goals, such as downloading a white paper or signing up for a free trial.

ROI 98

ROI Marketing SEO CPA 98

Ad Monsters

APRIL 24, 2024

It’s the introduction of an unlikely pairing — educational video courses. Think YouTube, well, the educational part of YouTube, mixed with a little bit of LinkedIn Learning. Logan Welbaum: Education is one of the critical content pillars along with Inspire, Humor, and Excite. LW: It’s the perfect retargeting machine.

Education 52

Education Real Estate Entertainment Retargeting 52

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. B2C marketers are often A/B testing different strategies to optimize campaigns.

A/B Testing 111

A/B Testing Marketing Machine Learning Retail 111

Ad Wisey

MAY 13, 2022

With over 2 billion monthly viewers, YouTube is an ideal channel for increasing brand recognition as part of your conversion funnel, all while driving visitors to your online store. More conversion options. Retargeting. Creation of retargeting advertising to generate more leads and return customers to purchases.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. If you own a store, could your rates of conversion improve with loyalty schemes?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Smart-Hub

DECEMBER 1, 2021

Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. For instance, one ad could gather information on teenagers and kids that watch Marvel movie trailers on YouTube and Facebook and retarget ads that promote Marvel character merchandise and toys for their age group.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

MARCH 3, 2023

Dive Deeper: How Remarketing Can Help Increase Conversions 2) Lead Generation: Monday.com Unlike Chatfuel, Monday.com uses native advertising for lead generation. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

MNTN

OCTOBER 9, 2024

As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. Generating a slew of leads won’t have much impact on your bottom line if your CAC is high or your conversion rate is low. Once you’ve acquired leads, continue to build their interest through ongoing retargeting.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. Generating a slew of leads won’t have much impact on your bottom line if your CAC is high or your conversion rate is low. Once you’ve acquired leads, continue to build their interest through ongoing retargeting.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

JUNE 28, 2022

Fortunately, you can supplement time-tested sales techniques with marketing strategies designed to educate customers about your business and create the demand you need to stand out from the crowd. Demand generation helps you stand out in crowded markets, educating potential customers on how your business can benefit them.

Retargeting 59

Retargeting Education Conversion Conversion Rate 59

MNTN

JUNE 28, 2023

Let’s recap their conversation. When utilizing CTV within an omnichannel marketing strategy, brands saw an overall increase in site traffic and conversions. total increase in paid search conversion rates. Retargeting Retargeting is essential for keeping potential customers engaged throughout their shopping journey.

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency 98

Agency Marketing SEO Brand Awareness 98

Basis

MAY 9, 2022

Dynamic Creative Optimization (DCO) systems activated by Customer Data Platform (CDP) infrastructure can automatically build thousands of digital ads that vary in real-time for product-based retargeting , creative personalization, audience segmentation, and customer journey enhancement. The end results: more conversions, loyalty, and revenue.

Geo targeting 83

Geo targeting Advertising Machine Learning Audience 83

Spoton Digital Media

FEBRUARY 20, 2023

Email educates, entertains, and engages. Build campaigns for: General newsletters Announcements Promotions Welcome or onboarding series Nurturing drip series Post-purchase Cart abandonment Retargeting Reengagement Customer service Related: How To Use Emails to Convert Customers & Close Leads 4.

Marketing 97

Marketing A/B Testing Click Through Rate Audience 97

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.

Advertising 52

Advertising Retargeting Impressions CPC 52

Digiday

JUNE 6, 2022

Rather than getting someone to buy directly from that Facebook ad, brands are aiming to make sure people know about their brand, get people’s emails to then retarget and potentially acquire that customer elsewhere. Those conversations have been accelerated by two things. The first one is all the awareness around how data can be used.

Brand Awareness 82

Brand Awareness Marketing Advertising CPM 82

Single Grain

JANUARY 3, 2024

Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Intent: Dynamic Retargeting Ads : Personalized ads showing products or services users have previously viewed.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

JUNE 1, 2023

With its unique targeting capabilities, a robust selection of ad formats, and impressive conversion rates, advertising on this professional-focused platform offers a wealth of opportunities for businesses to achieve their digital marketing objectives. for turning users into leads.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Basis

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) For prospective undergrads, many families have important conversations about their future over the holiday break. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

Advertising 52

Advertising Shipping Retargeting Education 52