Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 103

ROI Finance Brand Awareness Conversion 103

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Education 122

Education Audience ROI A/B Testing 122

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood?

Brand Awareness 93

Brand Awareness ROI Click Through Rate Conversion 93

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. This not only enhances brand visibility but also improves the chances of conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

The Ad Tech Blog

JUNE 24, 2024

Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Low engagement rates can lead to decreased ROI and wasted marketing efforts. Poor Conversion Rates Poor conversion rates are another common problem in the industry.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

JUNE 12, 2024

Use a demo of a new product feature or a summary of an industry report to kick off the conversation. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. Just open the “phone” line in a virtual meeting and answer questions.

Education 99

Education ROI MarTech Conversion 99

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI). Conversely, during times of economic uncertainty, businesses may reduce their ad spend to conserve resources.

ROI 130

ROI Audience Ad Targeting Conversion 130

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. More than three-quarters of U.S. Wondershare released Wondershare Virbo 3.0,

MarTech 114

MarTech Communications SEO Conversion 114

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell.

Education 82

Education Audience Conversion Rate Conversion 82

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. This can lead to increased brand loyalty and higher conversion rates.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Food 130

Single Grain

MAY 6, 2021

Client Education Template from Moz. Conversion rate. For C-level executives who might not have their hand in the daily goings on of their site, reports are a great way to review the ROI of SEO to either increase or put the brakes on the allocated funds. You can see the type of content that generates the maximum conversions.

SEO 145

SEO Education Conversion Conversion Rate 145

The Ad Tech Blog

JUNE 6, 2024

By understanding which channels yield the best results, advertisers can focus their efforts and resources on the most impactful platforms, thereby maximizing their return on investment (ROI). This allows for more personalized and relevant advertising, which can significantly improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

The Ad Tech Blog

JUNE 1, 2024

Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. The outcome is a highly personalized ad experience tailored to each user , which is more likely to result in engagement and conversion. Disclaimer This article is AI-generated with educational purposes in mind.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. Content is no longer king. They want to actively engage with products and services before making a purchase. 1) An Analysis of The Beatles.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. In turn, double down on strategies that are working well.

ROI 119

ROI SEO Education Entertainment 119

Ad Rants

JULY 3, 2024

For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time. This provides social proof alongside building trust amongst potential customers, thus leading to higher conversion rates. The worst thing you can do on social media is not engage.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Educate This doesn’t mean education about your product. Don’t do that.

Education 107

Education Audience MarTech Communications 107

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 88

ROI Conversion Marketing Education 88

Martech Series

JUNE 27, 2022

Virtual Sales Expo Flywheel can help companies to reduce costs by 30 to 40%, and simplify the lead generation and marketing operations for higher ROI. This will help consolidate all traffic channels into one single sales expo for lead nurturing and sales conversion.

ROI 78

ROI Education MarTech Conversion 78

The Ad Tech Blog

MAY 2, 2024

AI in Ad Tech not only streamlines ad operations but also ensures that users receive relevant and timely content, thus increasing the likelihood of user engagement and conversion. By integrating AI, companies can achieve higher efficiency and precision in targeting, leading to improved return on investment (ROI).

Ad Tech 130

Ad Tech Machine Learning Conversion Education 130

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. “ Eighty-six percent of virtual events deliver a positive ROI in [the first] six months,” Lovatt said. Source: Vanessa Lovatt.

Marketing 116

Marketing A/B Testing Audience MarTech 116

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives.

Conversion 118

Conversion Marketing Education ROI 118

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Conversion 115

Conversion Education ROI Communications 115

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. This leads to higher conversion rates and improved ROI for marketers. This leads to more engaging and effective advertising experiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Machine Learning 133

Machine Learning Education ROI MarTech 133

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.). a sale, new customer, conversion, etc.).

Marketing 132

Marketing SEO ROI Conversion 132

The Ad Tech Blog

SEPTEMBER 11, 2024

This can lead to more personalized and targeted marketing strategies, resulting in higher conversion rates and customer satisfaction. This can lead to lower engagement rates and reduced return on investment (ROI) for ad campaigns. This can lead to higher engagement rates and a better ROI for ad campaigns.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. Conversion rates and revenue subsequently grow. They deliver advanced audience segmentation, campaign optimization and ROI forecasting.

Marketing 116

Marketing Conversion Rate MarTech Education 116

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Manufacturing 120

Manufacturing Marketing AutoMobile Machine Learning 120

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. Use a conversational and relatable tone to connect with the audience.

SEO 113

SEO Education Audience Machine Learning 113

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. Diminishing ROI as shares, comments and interactions decrease. Instead, leverage the compound effect.

ROI 106

ROI Audience SEO Click Through Rate 106

Ad Monsters

AUGUST 23, 2024

The timing was perfect, as news dropped about X suing GARM, Unilever, CVS, and others — fueling plenty of conversations during Tuesday breaks. Unlocking the Treasure Trove: How Data is the Golden Key to Future Revenue for Publishers I’d be rich if I got paid for how often data came up in conversations.

Ad Ops 90

Ad Ops Ad Tech Education Audience 90

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview.

Marketing 97

Marketing Healthcare Conversion Real Estate 97

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Tailoring information to match the intent of their queries lets you find the best path to long-term brand loyalty and eventual conversion. How has it been for you? It’s not.

Education 97

Education Shipping MarTech Audience 97