Martech

MARCH 18, 2022

“ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. The textbook definition of marketing was a conversation between a market and its consumer. Yet how many executives think of marketing as a conversation?” Brenner asked.

ROI 122

ROI Marketing Click Through Rate Conversion 122

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 124

Conversion Marketing Conversion Rate Audience 124

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives.

Conversion 124

Conversion Marketing Education ROI 124

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Conversion 115

Conversion Education ROI Communications 115

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos. Conversion rates: Prioritize automations linked to revenue.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. Use a conversational and relatable tone to connect with the audience.

SEO 123

SEO Audience Education Machine Learning 123

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

NOVEMBER 8, 2024

For instance, a campaign might track only immediate conversions without considering long-term customer engagement or retention. Dig deeper: How to quantify the ROI of data using decision playbooks 2. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data.

Marketing 122

Marketing Education ROI Conversion 122

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. It isnt just about lower-funnel conversions; its increasingly capturing brand budgets.

Media 57

Media Retail Education ROI 57

Single Grain

JULY 20, 2023

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL.

ROI 52

ROI Conversion CPC Food 52

Single Grain

DECEMBER 4, 2019

Measuring ROI. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. You can turn your one-time customers into loyal community members by educating them. And one of the best ways to build a loyal community by educating your customers is to create a video course. Click To Tweet.

Education 142

Education Conversion ROI Audience 142

Martech

JUNE 12, 2024

Use a demo of a new product feature or a summary of an industry report to kick off the conversation. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. Just open the “phone” line in a virtual meeting and answer questions.

Education 113

Education ROI MarTech Conversion 113

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood?

Brand Awareness 107

Brand Awareness ROI Click Through Rate Conversion 107

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Education 122

Education Audience ROI A/B Testing 122

VideoWeek

MARCH 26, 2025

Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers. In hindsight, it opened the conversation around independence.

Education 59

Education Cookies Ad Tech Media 59

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. This not only enhances brand visibility but also improves the chances of conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Single Grain

FEBRUARY 14, 2025

Unlike pay-per-click (PPC) advertising, where clicks and conversions can be directly tracked, YouTube operates more like SEO. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement. Using unique tracking links in video descriptions allows for conversions from YouTube.

ROI 52

ROI Agency Brand Awareness SEO 52

The Ad Tech Blog

JUNE 24, 2024

Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Low engagement rates can lead to decreased ROI and wasted marketing efforts. Poor Conversion Rates Poor conversion rates are another common problem in the industry.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI). Conversely, during times of economic uncertainty, businesses may reduce their ad spend to conserve resources.

ROI 130

ROI Audience Ad Targeting Conversion 130

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. This can lead to increased brand loyalty and higher conversion rates.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

Single Grain

MAY 6, 2021

Client Education Template from Moz. Conversion rate. For C-level executives who might not have their hand in the daily goings on of their site, reports are a great way to review the ROI of SEO to either increase or put the brakes on the allocated funds. You can see the type of content that generates the maximum conversions.

SEO 145

SEO Education Conversion Conversion Rate 145

The Ad Tech Blog

JUNE 6, 2024

By understanding which channels yield the best results, advertisers can focus their efforts and resources on the most impactful platforms, thereby maximizing their return on investment (ROI). This allows for more personalized and relevant advertising, which can significantly improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

The Ad Tech Blog

JUNE 1, 2024

Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. The outcome is a highly personalized ad experience tailored to each user , which is more likely to result in engagement and conversion. Disclaimer This article is AI-generated with educational purposes in mind.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. Content is no longer king. They want to actively engage with products and services before making a purchase. 1) An Analysis of The Beatles.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. In turn, double down on strategies that are working well.

ROI 120

ROI SEO Education Entertainment 120

Ad Rants

JULY 3, 2024

For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time. This provides social proof alongside building trust amongst potential customers, thus leading to higher conversion rates. The worst thing you can do on social media is not engage.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Educate This doesn’t mean education about your product. Don’t do that.

Education 106

Education Audience MarTech Communications 106

Ad Monsters

AUGUST 23, 2024

The timing was perfect, as news dropped about X suing GARM, Unilever, CVS, and others — fueling plenty of conversations during Tuesday breaks. Unlocking the Treasure Trove: How Data is the Golden Key to Future Revenue for Publishers I’d be rich if I got paid for how often data came up in conversations.

Ad Ops 105

Ad Ops Ad Tech Education Audience 105

Martech Series

JUNE 27, 2022

Virtual Sales Expo Flywheel can help companies to reduce costs by 30 to 40%, and simplify the lead generation and marketing operations for higher ROI. This will help consolidate all traffic channels into one single sales expo for lead nurturing and sales conversion.

ROI 78

ROI Education MarTech Conversion 78

The Ad Tech Blog

MAY 2, 2024

AI in Ad Tech not only streamlines ad operations but also ensures that users receive relevant and timely content, thus increasing the likelihood of user engagement and conversion. By integrating AI, companies can achieve higher efficiency and precision in targeting, leading to improved return on investment (ROI).

Ad Tech 130

Ad Tech Machine Learning Conversion Education 130

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

MNTN

MARCH 13, 2025

But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier. This ensures prospects stay engaged, reducing drop-off rates and increasing the likelihood of conversion. There’s natural attrition, of course, as sales leads filter down.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. “ Eighty-six percent of virtual events deliver a positive ROI in [the first] six months,” Lovatt said. Source: Vanessa Lovatt.

Marketing 115

Marketing A/B Testing Audience MarTech 115