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Essential KPIs to measure generative AI’s success in marketing

Martech

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 126
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Measuring marketing’s impact: From metrics to growth

Martech

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 117
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Why full-funnel marketing is key to profitability

Martech

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. No one consumes media in a vacuum, so why limit your marketing to a single channel?

Marketing 116
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5 content killers that ruin results — and how to fix them

Martech

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell.

Education 113
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3 strategies to navigate change as digital privacy evolves

Martech

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 108
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AI-powered martech news and releases: October 24

Martech

The survey found only 23% of employees feel completely educated and trained on AI. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. More than three-quarters of U.S. Wondershare released Wondershare Virbo 3.0,

MarTech 119
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Optimizing LLMs for B2B SEO: An overview

Martech

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. What is the ROI of implementing ERP software?

SEO 109