Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. Marketing is the same.

Conversion 130

Conversion Marketing Audience SEO 130

Martech Series

DECEMBER 18, 2022

the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 is a business marketplace app for entertainment executives and creatives in the entertainment industry. Tools like tap.

Entertainment 78

Entertainment Machine Learning MarTech Conversion 78

Single Grain

NOVEMBER 20, 2019

In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to entertain us when we ask it questions like “ Do you love me? What Is Conversational AI? just to see what it says. End of story.

SEO 111

SEO Conversion Machine Learning Marketing 111

Martech Series

SEPTEMBER 30, 2022

Metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers. Gaming is the most prevalent industry in Twitter conversations – despite its metaverse reticence. For gaming, this presents a paradox. and cinema (23.5).

Conversion 87

Conversion Finance Fashion Entertainment 87

Fuel Lines

AUGUST 3, 2012

The “digital content” businesses include news, information and entertainment distributed over the internet and consumed digitally by consumers and/or businesses. This is a work-in-progress; it’s aimed at starting the conversation about digital success. But no such list is ever perfect.

Electronics 260

Electronics Entertainment Advertising Conversion 260

Aronson Ads

MAY 15, 2023

Entertainment media has a huge influence on our culture in a myriad of ways, from how we view the world, to our values, to the way we interact with each other. Entertainment media can be found in the form of books, songs, TV shows, films, plays, podcasts, social media, art exhibitions, and so much more.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

Conversion 95

Conversion Agency Fashion Retail 95

Fuel Lines

SEPTEMBER 14, 2015

You build relationships with prospects whom you’ve never had the first conversation. When they engage with you, you’ll find the conversation is much further down the road than a cold or warm call conversation. Gaining a positioning of expertise will allow you to win more business without having to pitch for it.

Agency 262

Agency Conversion Media Food 262

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Landing page videos play a huge role in boosting conversions and engagement. Even written reviews can boost B2B conversions by up to 270%.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JANUARY 23, 2025

They are part baseball team, part traveling circus and 100% entertainment. We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.

Marketing 103

Marketing Entertainment Conversion MarTech 103

Fuel Lines

APRIL 2, 2013

I have used other tools to help me determine the frequency for tweeting my posts, finding the right mix of tweets – my content, curated content, conversations, and updates, etc. Answering questions, sharing a point-of-view, re-connecting, collaboration, participating in conversation, etc. ” I share my likes and dislikes.

Agency 279

Agency Pop-Up Education Audience 279

MNTN

SEPTEMBER 30, 2024

Connected TV (CTV) continues to solidify its place as both a mainstream entertainment platform and a powerful marketing tool. In fact, more people access their entertainment options these days via CTV than through traditional broadcasting. MNTN Research recently conducted a year-over-year comparison of Q1 2023 and Q1 2024.

Entertainment 98

Entertainment Conversion Audience Marketing 98

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Demand Gen can help you to discover new potential customers who may not be acquainted with your brand through the new Lookalike segments features.

Click Through Rate 116

Click Through Rate CPA Entertainment Audience 116

Digiday

JANUARY 23, 2023

Here are a few highlights from the conversation, which have been edited for length and clarity. Combating churn That’s been Netflix’s strategy this whole time about giving you a sense of volume.

Entertainment 67

Entertainment Conversion Marketing 67

Ad Rants

OCTOBER 10, 2024

You can then create "lead magnets" that can generate conversions. Users will quickly turn away from your site if you fail to address their queries or provide content that meaningfully engages, entertains, or educates. Focusing on link-building with other sites that have a high domain authority to boost your own traffic and authority.

SEO 147

SEO Conversion Rate Conversion Education 147

Martech

MAY 13, 2024

The announcement was followed by demos, especially representing ChatGPT-4o’s conversational abilities. In addition to showing off its mathematical abilities and skill at analyzing complex charts, the new model proved to be an entertaining and versatile conversationalist. Chatting up a storm.

Entertainment 106

Entertainment Conversion MarTech Marketing 106

Martech Series

MARCH 6, 2023

Partnership between conversational AI technology company and innovative event provider will enhance engagement and entertainment for European audiences. CodeBaby is a company that offers interactive 3D animated avatars powered by conversational AI. CodeBaby, Inc.

Entertainment 81

Entertainment Conversion MarTech Audience 81

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft.

ROI 107

ROI Finance Brand Awareness Conversion 107

Digiday

JANUARY 7, 2024

While CES 2024 will have dozens of sessions related to AI, there are also plenty of AI talks specifically about marketing, social media and entertainment. Senators Ben Ray Lujan, Jacky Rosen, and Cynthia Lummis — other conversations feature representatives from the Federal Trade Commission, U.S. government. Treasury Department.

Media 97

Media Electronics Marketing Entertainment 97

VideoWeek

MAY 21, 2024

“I wish Instagram would do the same thing, so we could just have a lot more conversion on Instagram feeds, because there would not be that need to go somewhere else,” he comments. Goswami predicts this will lead to a clearer delineation between entertainment and shopping platforms.

Entertainment 102

Entertainment Retail Shipping Media 102

Martech Series

SEPTEMBER 15, 2022

Sendbird , the most proven conversations platform for mobile apps with over 250 million monthly active users, announced the public beta release of a powerful new product offering. By keeping livestream experiences within their mobile app, brands can now take back control of their customer experience and data.

Conversion 84

Conversion Education Entertainment MarTech 84

Martech

FEBRUARY 13, 2024

Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar.

Marketing 129

Marketing Entertainment MarTech Media 129

illumin

MAY 2, 2024

As a part of journey advertising, multi-touch works to attribute leads, behaviors, and conversions to specific touch points. Creativity works to entertain, engage, and prevent ad fatigue along every touch point in the customer journey. It starts a conversation. The ad also plays off of its context.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Martech Series

SEPTEMBER 8, 2022

Consumers today are faced with a dazzling array of choices in video entertainment. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Conversely, 28% of consumers want ways to find new content fast and no providers viewed that as a priority.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Martech Series

NOVEMBER 2, 2022

This includes programmatic ads that run on websites, streaming entertainment platforms, and in mobile apps. The enhanced attribution reports for programmatic media include metrics such as unique store visits, campaign lift, the number of ad exposures and advertising days needed to drive conversions, and estimated sales from conversions.

Advertising 82

Advertising Retail Conversion Entertainment 82

Fuel Lines

APRIL 23, 2014

I started this blog about branded entertainment, Gamma Blast. I learn so much when I’m on the ground at the event, conversing face-to-face with the event organizers and attendees. I received the following kind note via Twitter, from the Nashville AMA president, Liz Denning, “Michael, you inspired me at @NashvilleAMA.

Agency 279

Agency Audience Entertainment Communications 279

illumin

MAY 16, 2024

Ad campaigns that generate fame or viral success generate superior business results, but they also start conversations and have a wider social impact. A Global Web Index survey from 2020 found that 41% of Gen Zs’ and 34% of millennials ’ primary use of social media is to find “funny or entertaining content.”

Audience 106

Audience Conversion Entertainment Ad Tech 106

Martech Series

SEPTEMBER 21, 2022

Access to new podcasts and the conversations occurring during them is a huge part of the power of audio for consumers. It is how many stay informed, entertained and connected with their favorite teams or athletes, from anywhere in the world.

Pop-Up 94

Pop-Up Entertainment Conversion MarTech 94

Martech Series

SEPTEMBER 9, 2022

Their goal is to revolutionize how people experience social media, striving towards becoming the next stage of it, while creating an ecosystem with tokens, entertainment, and immersive experiences. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ” – Igor ?

Healthcare 84

Healthcare Entertainment MarTech Media 84

Digital Turbine

AUGUST 1, 2022

According to the Entertainment Software Association, 41% of gamers identify as female, as noted in the Ad Age article. What do mobile gamers look like? Past stereotypes may have included an image of a teenage boy playing games in a dark basement, but that is no longer the case.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech Series

MARCH 1, 2023

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. However, the tools and analysis ChatGPT provides on your brand’s voice can help guide the conversation. Get MarTech! In your inbox.

SEO 129

SEO Healthcare Conversion Education 129

Martech Series

FEBRUARY 9, 2023

A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). Behavior-based automated messages continue to drive a disproportionate number of email orders.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. By combining content data with Evergent’s existing household and user information, media and entertainment providers can improve the customer experience and drive more value from each individual relationship.

Healthcare 84

Healthcare Entertainment MarTech Conversion 84

Ad Monsters

SEPTEMBER 23, 2024

PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. AB: What specific challenges has PinkNews faced in fostering healthy conversations online, and how does OpenWeb help you overcome these challenges?

Entertainment 84

Entertainment Conversion Audience Media 84