Adweek

FEBRUARY 9, 2024

In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the importance of humanizing brands and going beyond entertainment to drive positive change.

Marketing 280

Marketing Entertainment Conversion 280

Adweek

DECEMBER 20, 2022

On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz.

Entertainment 265

Entertainment Conversion Media 265

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. Marketing is the same.

Conversion 130

Conversion Marketing Audience SEO 130

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft.

ROI 119

ROI Finance Brand Awareness Conversion 119

Martech Series

DECEMBER 18, 2022

the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 is a business marketplace app for entertainment executives and creatives in the entertainment industry. Tools like tap.

Entertainment 78

Entertainment Machine Learning MarTech Conversion 78

Single Grain

NOVEMBER 20, 2019

In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to entertain us when we ask it questions like “ Do you love me? What Is Conversational AI? just to see what it says. End of story.

SEO 111

SEO Conversion Machine Learning Marketing 111

Martech Series

SEPTEMBER 30, 2022

Metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers. Gaming is the most prevalent industry in Twitter conversations – despite its metaverse reticence. For gaming, this presents a paradox. and cinema (23.5).

Conversion 87

Conversion Finance Fashion Entertainment 87

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Marketing 115

Marketing Pop-Up Fashion Entertainment 115

Ad Monsters

DECEMBER 5, 2024

We spoke with Victoria Beyer, VP of West Coast Brand Business at Digital Turbine, about the risks of relying on saturated channels like social media and CTV during the holidays, the untapped potential of mobile in-app inventory, and the effectiveness of full-screen formats and interactive features for driving sales conversions.

Real Estate 97

Real Estate Retail Audience Conversion 97

Aronson Ads

MAY 15, 2023

Entertainment media has a huge influence on our culture in a myriad of ways, from how we view the world, to our values, to the way we interact with each other. Entertainment media can be found in the form of books, songs, TV shows, films, plays, podcasts, social media, art exhibitions, and so much more.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

Conversion 95

Conversion Agency Fashion Retail 95

Fuel Lines

SEPTEMBER 14, 2015

You build relationships with prospects whom you’ve never had the first conversation. When they engage with you, you’ll find the conversation is much further down the road than a cold or warm call conversation. Gaining a positioning of expertise will allow you to win more business without having to pitch for it.

Agency 262

Agency Conversion Media Food 262

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Landing page videos play a huge role in boosting conversions and engagement. Even written reviews can boost B2B conversions by up to 270%.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

AdvertiseMint

JANUARY 13, 2025

These interactive ads allow viewers to shop directly from videos, offering a seamless buying experience that enhances user engagement and boosts conversions. By enabling direct purchases from videos, VSAs increase conversion rates effectively.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Therefore, crafting adverts that spark conversation or provide entertainment can lead to better engagement.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Martech

JANUARY 16, 2025

This allows businesses to manage TikTok messages and conversations from other popular channels on a single platform. PlayMaker launched as a platform to manage and optimize sponsorships in sports and entertainment. WellSaid announced the “Caruso” model for its AI voice platform.

MarTech 112

MarTech Non-Profit eCommerce Machine Learning 112

Ad Rants

MAY 28, 2024

Efficient visual storytelling gives a way to money-making with more engagement and higher conversion rates. Meanwhile, YouTube Shorts is where to get this space to make short, punchy videos that are perfect for getting to new audiences who only have a short time to entertain or learn snippets.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Fuel Lines

APRIL 2, 2013

I have used other tools to help me determine the frequency for tweeting my posts, finding the right mix of tweets – my content, curated content, conversations, and updates, etc. Answering questions, sharing a point-of-view, re-connecting, collaboration, participating in conversation, etc. ” I share my likes and dislikes.

Agency 279

Agency Pop-Up Education Audience 279

The Ad Tech Blog

APRIL 30, 2024

Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. Ensure that interactions are rewarding and provide value to the user, such as exclusive content, discounts, or entertaining elements. What are the benefits of AR advertising?

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Martech

APRIL 9, 2025

Drive actual conversions? Let a YouTuber explain, let a TikToker entertain and let a podcaster deep-dive. Endorsements aren’t just about buzz anymore they’re supposed to drive results. But measuring that impact isn’t always straightforward. Does the endorsement increase brand consideration? Improve purchase intent?

Fashion 85

Fashion A/B Testing Audience Marketing 85

MNTN

SEPTEMBER 30, 2024

Connected TV (CTV) continues to solidify its place as both a mainstream entertainment platform and a powerful marketing tool. In fact, more people access their entertainment options these days via CTV than through traditional broadcasting. MNTN Research recently conducted a year-over-year comparison of Q1 2023 and Q1 2024.

Entertainment 98

Entertainment Conversion Audience Marketing 98

Digiday

JANUARY 23, 2023

Here are a few highlights from the conversation, which have been edited for length and clarity. Combating churn That’s been Netflix’s strategy this whole time about giving you a sense of volume.

Entertainment 69

Entertainment Conversion Marketing 69

Martech

MAY 13, 2024

The announcement was followed by demos, especially representing ChatGPT-4o’s conversational abilities. In addition to showing off its mathematical abilities and skill at analyzing complex charts, the new model proved to be an entertaining and versatile conversationalist. Chatting up a storm.

Entertainment 115

Entertainment Conversion MarTech Marketing 115

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Demand Gen can help you to discover new potential customers who may not be acquainted with your brand through the new Lookalike segments features.

Click Through Rate 117

Click Through Rate CPA Entertainment Audience 117

Ad Rants

OCTOBER 10, 2024

You can then create "lead magnets" that can generate conversions. Users will quickly turn away from your site if you fail to address their queries or provide content that meaningfully engages, entertains, or educates. Focusing on link-building with other sites that have a high domain authority to boost your own traffic and authority.

SEO 147

SEO Conversion Rate Conversion Education 147

Martech

APRIL 3, 2025

Presidio launched a Sports, Media, and Entertainment practice featuring the Captivate suite of AI-powered metadata solutions. It conducts real-time conversations, adapts to caller intent, and seamlessly hands off inquiries to human agents when necessary.

MarTech 67

MarTech Ad Server Audience Entertainment 67

Ad Monsters

SEPTEMBER 23, 2024

PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. AB: What specific challenges has PinkNews faced in fostering healthy conversations online, and how does OpenWeb help you overcome these challenges?

Entertainment 107

Entertainment Conversion Audience Media 107

Martech Series

MARCH 6, 2023

Partnership between conversational AI technology company and innovative event provider will enhance engagement and entertainment for European audiences. CodeBaby is a company that offers interactive 3D animated avatars powered by conversational AI. CodeBaby, Inc.

Entertainment 81

Entertainment Conversion MarTech Audience 81

Digiday

JANUARY 7, 2024

While CES 2024 will have dozens of sessions related to AI, there are also plenty of AI talks specifically about marketing, social media and entertainment. Senators Ben Ray Lujan, Jacky Rosen, and Cynthia Lummis — other conversations feature representatives from the Federal Trade Commission, U.S. government. Treasury Department.

Media 98

Media Electronics Marketing Entertainment 98

Martech

NOVEMBER 20, 2023

How can curation help solve this problem and get you more conversions? Diversify your content Successful entertainers understand the importance of not always creating works in the same voice or style. Once the conversational snowball is rolling, you’ll be able to continually bring in a greater audience that increases your leads.

Marketing 137

Marketing Audience Entertainment Conversion 137

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. Users can submit questions about various topics, including news, politics, and entertainment, to ascertain their validity.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

VideoWeek

MAY 21, 2024

“I wish Instagram would do the same thing, so we could just have a lot more conversion on Instagram feeds, because there would not be that need to go somewhere else,” he comments. Goswami predicts this will lead to a clearer delineation between entertainment and shopping platforms.

Entertainment 102

Entertainment Retail Shipping Media 102

MNTN

MARCH 10, 2025

If you’re a business looking to grow your pool of committed customers and increase your number and rate of conversions, youre well-versed in the sales funnel model. No matter your audience, no one wants to see a dry video; what they do want to see is something entertaining from a subject matter expert. What Is a Sales Funnel?

Marketing 52

Marketing Audience Conversion Pop-Up 52

Martech

APRIL 2, 2025

Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. With inbox fatigue at an all-time high, brands need more than static messages to capture attention.

Fashion 89

Fashion Education Audience Conversion 89

illumin

MAY 2, 2024

As a part of journey advertising, multi-touch works to attribute leads, behaviors, and conversions to specific touch points. Creativity works to entertain, engage, and prevent ad fatigue along every touch point in the customer journey. It starts a conversation. The ad also plays off of its context.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103