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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers? Processing.

Marketing 112
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My 70-20-10 Twitter Formula for Ad Agency New Business

Fuel Lines

I have used other tools to help me determine the frequency for tweeting my posts, finding the right mix of tweets – my content, curated content, conversations, and updates, etc. I often pick up new followers by posting on Saturday and Sunday. A pop-up will appear displaying your created lists.

Agency 279
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Global Audio Streaming Platform TuneIn Ramps Up Linear Listening Experience via Deal with Content and Production Leader Bleav

Martech Series

Access to new podcasts and the conversations occurring during them is a huge part of the power of audio for consumers. It is how many stay informed, entertained and connected with their favorite teams or athletes, from anywhere in the world. Podcasts are essential for modern sports fans.

Pop-Up 94
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Funnel Building: Step-By-Step Guide for Marketers

MNTN

If you’re a business looking to grow your pool of committed customers and increase your number and rate of conversions, youre well-versed in the sales funnel model. No matter your audience, no one wants to see a dry video; what they do want to see is something entertaining from a subject matter expert. Sign up today.

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Attention Marketing: 10 Tips to Acquire More Customers

Single Grain

” Traditional marketing isn't always effective – out of 10,000 email recipients, only 150 click through – so we end up pushing harder at the same thing and getting stuck in the Attention Resource Cycle : On the other hand, this diagram briefly explains the attention marketing process : The concept of attention marketing is not a new one.

Marketing 145
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5 Sales Funnel Stages Explained (+Examples & Strategies)

MNTN

Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has. Creating quality content that is entertaining (and lightly informative) is an excellent way to get your brand to stick in potential customers minds.

Pop-Up 52
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How (and Why) to Conduct an Effective Blog Post Audit

Single Grain

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. You don’t need five paragraphs of build-up. sign up for your e-mail list (give them a compelling reason to do so). sign up for a free trial.

SEO 111