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Connected TV Platforms: List Of Top CTV Providers (2024)

MNTN

Integration with Smart Devices Connected TVs seamlessly integrate with other smart devices, allowing for a unified home entertainment system. This dual functionality makes them a versatile entertainment hub for both gamers and streamers. This ensures that audiences receive more relevant and engaging advertisements.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

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Growing with InMobi Mobile Remarketing

InMobi

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. Once dormant users have been reactivated, retargeting steers them to actively transact.

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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Brands can leverage mobile to drive awareness, consideration to conversions.

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How To Create A Strong Programmatic Ads Strategy?

Smart-Hub

Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. For instance, one ad could gather information on teenagers and kids that watch Marvel movie trailers on YouTube and Facebook and retarget ads that promote Marvel character merchandise and toys for their age group.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).

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5 Benefits of Using Podcasts in Your Political Advertising Campaign

Digital Remedy

A podcast advertisement oftentimes comes off as more sincere and conversational to listeners because it doesn’t break from the content—it’s right in the heart of it. Whether to stay informed, entertained, or escape the daily stresses of life, podcast audiences truly savor the time spent tuned in.