Conversion Entertainment Rich Media 
InMobi
AUGUST 9, 2013
25X increase in video views, a 7X increase in conversions, 9X increase in eCPMs Leading brands and app developers from across the world continue to use interstitials on our network and the results have consistently exceeded expectations. Conversely, for more engaging apps with longer app sessions, video interstitials deliver higher eCPMs.
Lemonads
JULY 6, 2020
The exact number of visitors or conversions will vary, so you need to determine what works based on your unique circumstances. As part of the optimization process, you have to review your objectives and make sure that your upper funnel strategy attracts the right audience from quality sources that have a higher chance of yielding conversions.
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Martech Series
NOVEMBER 23, 2022
According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. With immersiion, brands across the globe are presented with an opportunity to get extremely close to the end consumer – an engaged and entertained audience – with contextually relevant, personalised and authentic messaging.
Single Grain
JULY 31, 2019
With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Maturity : Peak engagement to spark and encourage conversations about the game. Consider these facts : There are more than 2.5 billion video gamers worldwide.
Digiday
JUNE 23, 2022
In a recent Digiday virtual forum , MNTN discussed how marketing teams are reframing their CTV creative management, media buying and measurement tactics. The following sections highlight some of the key takeaways from that conversation. Breaking down production cycles.
Single Grain
MARCH 6, 2020
It’s chock-full of case studies, examples, rich media and statistics, and it was carefully written and edited to be both entertaining and actionable. Keep in mind that even a drop from the second spot down to the ninth can be devastating for potential clicks and conversions on your site.
Basis
FEBRUARY 23, 2023
And digital advertising platforms leverage AI to facilitate custom campaign optimizations, facilitate time savings, reduces ad spend waste to optimize media, increase conversions with best device type, placement, price, and inform decision-making with real-time data and insights. Now, how will AI shape the future of the industry?
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