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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

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Advertising on Snapchat: What Marketers Need to Know

Basis

This could prove to be huge for the company (and for advertisers), as AR is set to explode in coming years: The global AR market is projected to grow at a compound annual growth rate (CAGR) of 31.5% Then you’ll want to be a video advertising expert. The big takeaway? Want to make the most of your Snapchat spend?

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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

The advertising tactics you used in previous years may not generate the same level of leads and conversions today. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy.

Media 73
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TikTok Ads vs Facebook Ads

AdvertiseMint

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. However, the average conversion rate of TikTok is around 3.4%.

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Everything You Need to Learn: How to Repost on TikTok

AdvertiseMint

Whether you want to engage with new audiences or join in trending conversations, learn how to repost on TikTok using this guide. Final Thoughts on How to Repost on TikTok As long as you stay mindful when we repost, you can continue to engage in the exciting conversations happening all over TikTok. Does TikTok pay for reposting videos?

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Video advertising: 3 Best practices to capture (and retain) a customer’s attention

Ad Beat

However, creating an engaging, conversion-friendly video campaign is not everyone’s cup of tea. Previously, we discussed the importance of creating a video-inclusive advertising strategy for your brand. Not only is the ad short, crisp, and entertaining, but, also opens (and closes!) with Hefty’s logo.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

Performance marketing refers to digital marketing in which advertisers are trying to drive a specific measurable outcome, such as ROAS or a website visit. Other measurable metrics and KPIs include the number of leads an ad generates or the conversion number down the sales funnel, which is of particular interest for B2B performance marketing.