MNTN

DECEMBER 4, 2023

Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

MNTN

MAY 12, 2023

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform.

Entertainment 98

Entertainment Video Ads Conversion Advertising 98

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Conversion Entertainment Audience 52

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Entertainment Conversion Audience 52

Single Grain

FEBRUARY 14, 2020

Creating a story-driven script for your promotional video like this is an enticing way to increase engagement. Once engagement happens, the conversion is just a step away. This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

MNTN

MARCH 10, 2025

They may have seen video ad campaigns, social media posts, offline ads, or any other marketing messages that resonated with them enough to convince them to learn more about your brand. But after a few rough nights of tossing and turning, your ad starts appealing to their needs. Youre building authority at this stage.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. billion video gamers worldwide. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. for standard ads). .”

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. When asked to name one type of video content they’d like more of from businesses: 39% of people cited explainer videos. 20% wanted to see more entertaining ‘viral’ style videos. 12% would like to see product demo videos.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech Series

JANUARY 5, 2023

Amazon’s CPC ad types include sponsored products, sponsored brands, and sponsored displays. As of June 2021, the average CPC for Amazon ads was $1.20. If you advertise on Amazon utilizing their managed-service option (display ads, video ads, and ads that are run through the Amazon DSP) expect to spend a minimum of $50,000.

CPC 98

CPC eCommerce Conversion Food 98

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. Ofcom Urges Stronger Age Restrictions on Adult Sites.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Digital Turbine

JUNE 19, 2023

Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness. What’s the buzz in mobile this week?

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. In hindsight, it opened the conversation around independence.

Education 59

Education Cookies Ad Tech Media 59

InMobi

APRIL 13, 2017

InMobi’s Indonesia team had the opportunity to share our findings on mobile becoming a primary screen of choice, the rise of mobile video advertising, and best practices for creating mobile-first video ads. Here were the 4 key takeaways from the discussion: 1.

Video Ads 52

Video Ads Entertainment Retail Conversion 52

Digiday

JUNE 23, 2022

The following sections highlight some of the key takeaways from that conversation. Because of this difference in production cycles, many marketers have not been able to engage with television ads. There’s also the advent of crowdsourcing video production, which emulates the concept of Uber,” added Soghaier.

Marketing 69

Marketing Video Ads Rich Media Fashion 69

Ad Beat

APRIL 10, 2024

For instance, this example feels like the sort of how-to guide you’d see from a financial publisher like CNBC or NerdWallet: Source: Adbeat Video TurboTax keeps its video ads short and sweet, with most of its top spenders running for 6 – 12 seconds. Like its standard ads, these pages are crammed full of trust factors.

Video Ads 82

Video Ads Finance Display Advertising Audience 82

Ad Beat

DECEMBER 10, 2019

In fact, according to a Renderforest survey , marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts. However, creating an engaging, conversion-friendly video campaign is not everyone’s cup of tea. Source: Facebook Business.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

MNTN

JANUARY 8, 2025

As more viewers cut the cord from cable and satellite and begin to rely on streaming for their TV entertainment, advertisers will get more access to their target audience which they can serve highly relevant, targeted ads. These advantages explain why ad dollars are pouring into the space, with ad spend expected to double by 2023.

Advertising 52

Advertising Marketing Audience Conversion 52

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Join the Conversation. The Nerf Elite 2.0 Hasbro, Inc.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Single Grain

AUGUST 3, 2023

Creative display ads integrate better into various social media platforms, notably Facebook, Instagram and Snapchat. These social media channels offer limitless opportunities to create eye-catching ads to increase conversions. After entertainment, Gen Zs use apps to play games and even do their homework.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Ad Beat

MARCH 28, 2024

Let’s get into it… Netflix Ad spend and networks Adbeat’s estimated data shows that Netflix has spent $40 million on display ads in the US over the past six months, with the vast majority of its budget going to video ads. That’s hardly surprising — it’s a video platform, after all.

Pop-Up 59

Pop-Up Video Ads Display Advertising Entertainment 59

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. What does that actually mean?

Agency 52

Agency Conversion Rate Conversion Audience 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 69

Media Agency Pop-Up Banner 69

MobileAds

JANUARY 20, 2021

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. High conversions. Cons of Interstitial Ads. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Single Grain

AUGUST 3, 2021

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

Advertising 59

Advertising Video Ads Audience Impressions 59

Ad Monsters

APRIL 24, 2024

Consider this: 85% of Facebook users browse with the sound off, which means your ads may never be heard. Yakira Young: In what ways can educational content offer a different or enhanced level of user engagement compared to traditional entertainment content on platforms like Netflix or Max?

Education 52

Education Real Estate Entertainment Retargeting 52

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. PWN Games.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Single Grain

JUNE 19, 2023

conversion rate when they create online ads on Google. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales. With Google Ads, you can attract leads looking for product information.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

JULY 19, 2023

The advertising tactics you used in previous years may not generate the same level of leads and conversions today. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy.

Media 73

Media Advertising A/B Testing Education 73

AdvertiseMint

AUGUST 13, 2023

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. So, you will need to invest in videos.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Below are the different types of storytelling formats for advertisers: 1) Mini Ads.

Marketing 111

Marketing Banner Audience Impressions 111

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52