Martech Series

OCTOBER 21, 2022

Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. The shift will create important opportunities as well as challenges for global fashion brands, manufacturers and retailers. 65% of consumers say they care about the environment.

Fashion 86

Fashion Manufacturing MarTech Communications 86

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. While automation has existed in the advertising space for years, many organizations deploy it in a limited fashion–such as using automation tools within each individual publisher.

Media 114

Media Advertising Ad Ops Non-Profit 114

Digiday

MAY 1, 2023

And apparel and fashion were the most popular products in live commerce followed by beauty and food products, per McKinsey Digital research. with clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce. More than a third in the U.S. have heard of a live shopping experience but have not participated.

Retail 87

Retail Fashion Entertainment Agency 87

Martech

SEPTEMBER 26, 2024

Topsort’s integration with Twilio Segment provides retailers and marketplaces with a platform that tracks key advertising events for sponsored listings, enabling them to optimize budget consumption, attribute purchases, and achieve sellers’ conversion goals through Twilio Segment and Topsort’s reporting tools.

MarTech 65

MarTech Conversion Fashion Retail 65

Single Grain

OCTOBER 9, 2019

This makes the shopper’s path to conversion a little bit quicker. One way is to reach out to your customers via good old-fashioned email and request that they take a moment to write an honest review. Product pages are the gateway to conversions. Keep the language accessible for not-so-savvy shoppers. Get A Free Consultation.

Conversion 100

Conversion SEO Banner Click Through Rate 100

Single Grain

MAY 16, 2023

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. In retail, AR enables customers to visualize furniture and decor in their own homes before making a purchase.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

Retail 107

Retail Fashion Food Impressions 107

Martech Series

AUGUST 25, 2022

Furthermore, customers need to have confidence in the retailer they’re buying from. Empowering brands to interact with consumers instantly will be game-changing for conversions. StegVision gives brands control over their distribution network and provides a direct connection to retailers and customers.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

TechCrunch Ads

MAY 25, 2022

to take part in the New York Fashion Tech Lab, she saw the impact influencers were having on shopping and created a video-enabled tool they could use. Retailers and brands can host on-site livestream shopping events featuring influencers, experts and brand representatives as viewers shop live and interact with the hosts. and Europe.

Conversion Rate 89

Conversion Rate Retail Conversion Fashion 89

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. How many viewers visited your website after viewing your advertisement?

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Our conversations with Roblox were insightful and we aligned a perfect storm of discovery.”. Why we care. Electric Island DJ experience at Walmart Land on Roblox.

Retail 114

Retail Fashion Audience MarTech 114

Single Grain

OCTOBER 19, 2022

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. 10 Easy Product Page Design Strategies That Will Boost Your Conversions. In certain industries, such as fashion, this number reaches 50%.

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Martech Series

JUNE 14, 2022

After that, artlabs started to work with the leading global brands, and in the first quarter of 2022, 95% of its revenue was obtained from the retailers and marketplaces in the US and UK. The company enables the AR display of 3D NFTs and virtual fashion projects. artlabs is also an active player in the metaverse space.

eCommerce 97

eCommerce Conversion Rate Fashion MarTech 97

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign. Copy : Hi there, Fashion Insider!

A/B Testing 114

A/B Testing eCommerce Fashion Conversion 114

Digiday

AUGUST 17, 2023

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a director of brand strategy and influencer marketing at a fashion retailer, who’s worked in the industry for more than a decade, on some of the notable scenarios they’ve seen take place.

Fashion 52

Fashion Marketing Retail Conversion 52

Martech

SEPTEMBER 22, 2022

In my days at a big-box international retailer, we barely got a break from the Christmas music before we had to start planning again. Our next conversation about that topic will be easier because our presentation greased the skids. Too many retailers try to solve both problems with one solution: discounts for everybody.

Marketing 104

Marketing Fashion Retail MarTech 104

Single Grain

OCTOBER 14, 2019

It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete. Partnerships with Fashion Designers. And fashion is nothing without fashionistas. Customer Service.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015. .”

Fashion 93

Fashion Banner Audience Conversion Rate 93

Martech

SEPTEMBER 11, 2023

In May, he purchased and became CEO of online retailer Homethreads. We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what?

Real Estate 112

Real Estate Retail Fashion Education 112

Digiday

NOVEMBER 16, 2022

Related to decentralization, the metaverse will continue to drive conversations throughout 2023. Consumers want to do their part but are also easily dissuaded if the experience is not as flawless as fast fashion acquisition,” said Amy Lanzi, COO of Publicis Commerce.

Media 94

Media Cookies Fashion Retail 94

Single Grain

NOVEMBER 28, 2023

It essentially takes information from Google and presents in a more conversational way. Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. Do conversion rate optimization (CRO) programmatically. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

JULY 26, 2021

After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, MarTech’s Kim Davis had an observation to make. “I The Connexity acquisition brings with it a lucrative retail customer base. Well, good, old fashioned keyword research, of course. Editorial Director. Quote of the day.

MarTech 104

MarTech Fashion Cookies Marketing 104

MNTN

SEPTEMBER 1, 2023

Gen Xers…are they even a part of the conversation at this point? Luxury retailer Neiman Marcus is also heavily taking consumer wants and behaviors into consideration. Gen Zs love TikTok. Millennials will rock a side part to the grave. Baby Boomers can’t figure out technology. Social media, the news, popular TV shows, etc.

Audience 98

Audience Retail Fashion Entertainment 98

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. If you own a store, could your rates of conversion improve with loyalty schemes?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. People spend 4x as much time watching live videos than pre-recorded videos.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

JUNE 26, 2019

Not only can NLP help improve their usability – and their customer experience as a result – but it can also be combined with marketing psychology and targeting to actually increase conversions and sales. As an example, last year retailer Asos reported a 300% increase in orders by using their new “fashion bot” Enki.

Machine Learning 97

Machine Learning Marketing Banner Fashion 97

VideoWeek

OCTOBER 13, 2023

The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google. IAB Releases Retail Media Definitions IAB Europe has released a set of pan-European definitions for retail media advertising.

Retail 97

Retail Agency Media Ad Tech 97

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145

Digiday

AUGUST 1, 2022

Although there was “softening” demand from CPG brands, big box retailers and mid-market advertisers, Pinterest saw “strength” in demand from retail and international advertisers. However, it’s still overall seen as relevant in terms of content discovery, especially in terms of fashion, food and home decorating.

Retail 68

Retail Fashion Food Entertainment 68

Lemonads

JANUARY 24, 2022

It is also through it that the publisher will be referred to when a sale or conversion happens. These programs are all from highly trusted brands and household names, with high conversion rates, long cookie duration, and high payouts. Their affiliate program has amongst the highest conversion rates. What is an Affiliate website?

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. Let’s delve into the event’s highlights and the most engaging topics of conversation.

Retail 64

Retail Ad Exchange Cookies Fashion 64

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

JULY 12, 2023

Meta has described Threads as “Instagram’s text-based conversation app”. Nine of the top ten retailers, including Walmart and Kroger, have now activated their accounts on Threads, according to the National Retail Federation. And of the top ten most popular fashion brands, only Nike has signed up. Hopefully we will.”

Marketing 98

Marketing Retail Fashion Conversion 98

Martech

MAY 20, 2024

A retail store has different needs than a digital-only news site. Increase the conversion rates from email marketing campaigns by tying them to web and account activity. Find all users across multiple company-owned domains who share an interest in high-end fashion. Retail Focus. Sample use case. Potential weak spots.

Machine Learning 67

Machine Learning Conversion Rate Retail Fashion 67

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. Real-time bidding, for example, is a type of programmatic ad buying. Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108