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Facebook and the Future of Social Commerce

The Ad Tech Blog

Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Key metrics include engagement rates, conversion rates, and ROI. Case Study: Fashion Nova’s Mastery of Social Commerce Fashion Nova , a leading fashion brand, exemplifies the power of social commerce done right.

Fashion 130
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How B2B and B2C brands adopt genAI — same tech, different strategies

Martech

B2B buyers demand logical, ROI-driven decisions, that justify long-term investments, while B2C decisions prioritize convenience, aesthetics and trends. As a result, B2B marketing requires highly personalized messaging throughout the buyer journey, whereas B2C transactions rely more on ads and social proof to drive conversions.

Fashion 84
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Location, Location, Location: The Importance Of Billboard Placement

Ad Rants

Knowing your target audience and where they frequent will help you make smart placement decisions and increase your billboard ads' likelihood of conversion. Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

Zara, despite its fast-fashion dominance, struggles to provide a seamless digital experience, making it clear that foundational gaps must be addressed before implementing hyper-personalized AI solutions. Teams fear that automation might threaten jobs, while leadership hesitates to invest without guaranteed ROI.

Marketing 122
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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

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Return On Investment (ROI): What Is It & How To Calculate

MNTN

In the ever-evolving landscape of digital marketing metrics , understanding return on investment (ROI) is crucial for assessing the profitability of your marketing endeavors. ROI provides valuable insights into the financial returns generated from your marketing investments, guiding strategic decisions and budget allocations.

ROI 52
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10 Creative Strategies to Elevate Your Brand's Online Presence

Ad Rants

Imagine one tweet, for instance, by your sustainable fashion label saying, "Every thread tells a story about sustainability # join us in making fashion green again." This provides social proof alongside building trust amongst potential customers, thus leading to higher conversion rates.

SEO 211