Remove Conversion Remove Fill rate Remove Viewability
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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

I suggest using different networks since they offer different fill rates and demand sources. Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn. One of the key factors impacting viewability is ad placement.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

Boost ad viewability with a sticky, non-intrusive ad unit. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.

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The Best Mobile Ad Networks For 2023

Monetize More

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

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What’s the difference between RPM and session RPMs (RPS)?

Monetize More

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. As a result of a user staying on a site longer, session RPM rises because the user consumes more content, creating more chances for conversions. Related Read : [link].

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How Publishers Can Prepare For IDFA Deprecation

InMobi

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. These ad formats generally score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend from advertisers.