This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I suggest using different networks since they offer different fillrates and demand sources. Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn. One of the key factors impacting viewability is ad placement.
Boost ad viewability with a sticky, non-intrusive ad unit. For instance, features such as: Call Ad Again – By analyzing fillrates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fillrates with access to numerous DSPs and integrated ad networks.
This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.
This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.
RPS looks into critical factors impacting site monetization like ad viewability, fillrate, refresh rate, ad density, page speed, etc. As a result of a user staying on a site longer, session RPM rises because the user consumes more content, creating more chances for conversions. Related Read : [link].
Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fillrates and more competitive CPMs. These ad formats generally score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend from advertisers.
Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fillrates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.
It’s especially valuable for e-commerce websites or those focused on conversions. Fillrate: Another metric to consider is fillrate. The fillrate measures the percentage of ad requests successfully filled with ads.
Faster ads get more views, clicks, and conversions, leading to higher ad revenue. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This whole process should run under the optimal time to get better results like more impressions , clicks , and conversions with the displayed ads.
Lower fillrate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fillrate due to the lower demand than banner and display ads. It increases viewability and, thereby, the CPMs of the video ads. Big video player catches the attention of users fast.
Your conversations must factor in the following: Growth in brand and UA spending: Advertisers' spend with InMobi Exchange grew by 32% between Q1 and Q2 2021. The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversionrates.
This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewabilityrate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewabilityrate and ROI.
More specifically, pre-roll ads have a 47% better conversionrate than mid-rolls; and mid-rolls, in turn, have a 58% better conversionrate than post-rolls. . According to another study , it is not just the conversionrate that makes pre-roll ads great. Maximize Viewability With a Floating Video Player.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content