Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

SEO 110

SEO Conversion Education Rich Media 110

Martech Series

AUGUST 11, 2022

With Vocinity and Deepbrain, shoppers and customers can experience realistic, conversational human-like AI models in media, finance, commerce, and education. Vocinity announced a partnership with DeepBrain AI to enable real-time, no download, conversational engagements on any device.

Rich Media 81

Rich Media Finance Education Conversion 81

InMobi

FEBRUARY 13, 2013

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The possibilities are many. Retail is an obvious choice." Amen, Alan!

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. We are having conversations around key themes of money: everything from dating, to friends, to work, self, and family.

Finance 40

Finance Marketing Conversion Electronics 40

Lemonads

JANUARY 17, 2022

In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address. As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of rich media content.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

AUGUST 23, 2023

The website, believed to be in the B2B SaaS industry, specifically in finance, used the AI language model transitioning from GPT-3 to GPT-4. Conversion: The Bottom of the Funnel The final stage of the funnel is all about sealing the deal. The primary tool behind this success?

SEO 52

SEO Rich Media Impressions Audience 52

Lemonads

JANUARY 8, 2021

Anyone that has access to the internet can join affiliate programs and launch campaigns that aim to generate conversions. It may vary depending on the offer, but most advertisers pay a commission for every lead, sales, or other types of conversion generated by affiliates.

Affiliates 52

Affiliates Marketing Conversion Food 52