Conversion First-Party Cookies MarTech 
Martech
DECEMBER 14, 2022
Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.
Martech
MAY 8, 2024
Examples of third-party cookie utilization include ad retargeting, tracking pixels to determine how potential customers interact with your content, multitouch attribution and live chat functionalities that look to enhance user experience on your website. Determine if your marketing measurement was maintained through an external vendor.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech Series
JUNE 29, 2022
To address this shift, Jebbit has introduced a suite of new customer engagement solutions, including Jebbit Custom Domains, which empowers brands to create their own custom domains (URLs) right from Jebbit’s Zero-Party Data Platform. Because clients own this domain, they can implement first-party cookies for tracking and segmentation.
Martech
MARCH 14, 2022
This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance. Here’s the thing, though: Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least. The problem with third-party cookies.
Martech
NOVEMBER 3, 2021
With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Which comes first, SEO or CRO? But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. Keep in mind.
Martech
FEBRUARY 15, 2024
Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. It’s rare to have totally honest and in-depth conversations with competitors or exemplars. Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation Get MarTech! Get everyone aligned on timelines.
Martech
OCTOBER 11, 2022
Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. So it might seem jarring to think GA4 is messing with cookies at all. What is Google Analytics 4?
Expert insights. Personalized for you.
111 
Let's personalize your content