Conversion First-Party Cookies MarTech 
Martech
DECEMBER 14, 2022
Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.
Martech
MAY 8, 2024
Examples of third-party cookie utilization include ad retargeting, tracking pixels to determine how potential customers interact with your content, multitouch attribution and live chat functionalities that look to enhance user experience on your website. Determine if your marketing measurement was maintained through an external vendor.
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Martech Series
JUNE 29, 2022
To address this shift, Jebbit has introduced a suite of new customer engagement solutions, including Jebbit Custom Domains, which empowers brands to create their own custom domains (URLs) right from Jebbit’s Zero-Party Data Platform. Because clients own this domain, they can implement first-party cookies for tracking and segmentation.
Martech
MARCH 14, 2022
This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance. Here’s the thing, though: Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least. The problem with third-party cookies.
Martech
FEBRUARY 15, 2024
Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. It’s rare to have totally honest and in-depth conversations with competitors or exemplars. Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation Get MarTech! Get everyone aligned on timelines.
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? .
Martech
OCTOBER 11, 2022
Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. So it might seem jarring to think GA4 is messing with cookies at all. What is Google Analytics 4?
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