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A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco

Adweek

In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.

Food 317
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Comedic Burger King France Ads Shed Light on Secret Soccer Field Conversations

Adweek

Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can't be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home.

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Why Sonic Is Shifting to Scripted Ads

Adweek

For decades now, quick serve restaurant Sonic's marketing has revolved around people sitting in cars talking about food, whether it was the beloved "two guys" playing off each other for comedy or everyday folks shooting the breeze between bites.

Food 298
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AI-powered martech news and releases: December 5

Martech

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

MarTech 117
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Brave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial

Adweek

In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company's commitment to promoting healthier living.

Food 292
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. ” Swift action is critical to capture their attention and drive conversions.

Retail 109
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. Google Analytics : This tool allows us to track website traffic and conversions.

Food 111