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A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco

Adweek

In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.

Food 309
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Comedic Burger King France Ads Shed Light on Secret Soccer Field Conversations

Adweek

Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can't be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home.

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The BRAG Blog: Food & Drink Apps

Ad Colony

The Food & Drink Category Overview. Food & Drink was one category that was likely affected by fluctuations of the pandemic. With a lot of well known brands, consumer awareness had less variability with Food & Drink brands than other categories. Join the Conversation Want to share your UA growth story?

Food 82
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New Trends in Food and Beverage Advertising

Basis

Being a food and beverage brand is a bit of a blessing and a curse. Food and beverage retail sales will reach an estimated $1.23 To keep your brand in the conversation, it’s more important than ever to stay up to date on all the latest food and beverage marketing trends. Food and Beverage Advertising Trends to Watch.

Food 83
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Flipboard Elevates Conversation and Community

Martech Series

Flipboard , the world’s first social magazine, introduces a new set of features aimed at fostering conversation around the content people share on its platform. This marks a shift in emphasis towards community and conversations around shared interests on Flipboard. Pilot with Conversations in Group Magazines.

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Brave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial

Adweek

In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company's commitment to promoting healthier living.

Food 248
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Why Sonic Is Shifting to Scripted Ads

Adweek

For decades now, quick serve restaurant Sonic's marketing has revolved around people sitting in cars talking about food, whether it was the beloved "two guys" playing off each other for comedy or everyday folks shooting the breeze between bites.

Food 282