Ad Rants

DECEMBER 1, 2022

For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Identify your target audience.

Media 257

Media Audience Conversion Rate SEO 257

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

CPL 52

CPL Food Conversion Rate Conversion 52

Monetize More

MARCH 14, 2023

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI. Targeted ads can lead to higher engagement and conversion rates.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Digital Remedy

SEPTEMBER 24, 2024

The global shift towards health and wellness isn’t just a trend; it’s a lifestyle that encompasses every choice we make from food to how we work out our bodies and sleep. The power of audio in reaching health-conscious consumers is undeniable. Let’s dive in!

Advertising 52

Advertising Affiliates Audience Food 52

AdvertiseMint

MARCH 6, 2024

Food and Drink: Whether you’re a gourmet or fast food lover, this category lets you tailor your culinary ads to the right palate. Increased conversion : When ads reach the right people, the chances of these viewers taking action, such as making a purchase or signing up for more information, are much higher.

Food 52

Food Fashion Audience Ad Targeting 52

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. PPC specialists focus not just on choosing the right high-traffic keywords, but those that bring in the best conversions.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 1, 2023

Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. For example, a company that makes food processors may buy branded content on a food website.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “If you use LiveRamp to manage audiences, you can use RampID as the key to join audiences with Amazon ad sales or customer analytics.”

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

Brid.tv

OCTOBER 25, 2024

This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher. After all, the goal for advertisers is to drive conversions and create loyal long-term customers and not just get their ads out there. In addition, we offer a wide range of instream and video seeding placements to choose from.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Many iterations and testing tactics later, the difference is absurd: 88% increase in total conversions and 150% increase in average total revenue compared with the basic abandoned-cart series.

Marketing 116

Marketing eCommerce Communications Brand Awareness 116

Monetize More

MARCH 14, 2023

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI. Targeted ads can lead to higher engagement and conversion rates.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Ad Monsters

MAY 20, 2024

As Samsung continues to push the boundaries of innovation, discover how they leverage AI and machine learning to drive conversion, enhance targeting, and offer unparalleled advertising solutions. Through our partnerships with top MMPS, advertisers can also prove more ROI by measuring return on ad spend through our partnerships.

Audience 59

Audience Machine Learning Real Estate ROI 59

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S. exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. Historical data shows that the exponential surge of search witnessed every year leaves more reasons for marketers to be present on search engine result pages (SERP) to maximize their ROI.

Real Estate 52

Real Estate Entertainment Food ROI 52

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. How to Use Google Keyword Planner for Content Creation. *

Agency 59

Agency SEO Geo targeting ROI 59

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present.

Communications 103

Communications MarTech Marketing Finance 103

Ad Monsters

JUNE 27, 2024

The Cannes Lions International Festival of Creativity 2024 was a whirlwind of innovation and insight, from the buzzing panels to the casual yet powerful conversations outside The Palais. While Elon Musk’s headline-grabbing interview drew a lot of attention, the ad tech discussions in the quieter corners truly stole the show.

Ad Tech 97

Ad Tech Cookies Audience Media 97

Single Grain

AUGUST 1, 2023

13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI. 12) It Gets More Conversions While native advertising can increase conversions, advertisers must know how to create the right ads for more CTRs.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JANUARY 16, 2023

Long-tail keywords are more specific and are known to provide better conversions. Make sure to check your mobile site speed, as slower sites lead to lower conversions. ( Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Having a video on your landing page increases conversions by 80%.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. Optimized e-commerce UX is one of the major factors in conversion. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. billion daily active users – which makes up 60.6%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. With less of a budget to work with, the PPC consultant prepares an alternate strategy (like using different keywords) to produce higher conversion rates. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 11, 2022

Conversion Rate Optimization: One of the best things an e-commerce consulting agency can do for your business is teach you how to optimize your conversion rate. Conversion Rate Growth. Dive Deeper: * 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate. * Marketing Support. Growth Planning. Service Coverage.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

AUGUST 6, 2024

This limitation hinders accurate assessment of return on investment (ROI) , leaving advertisers without a clear understanding of how their campaigns are performing. Tailoring content to match audience preferences increases the likelihood of engagement and conversion.

Advertising 52

Advertising Audience ROI Impressions 52

AdvertiseMint

SEPTEMBER 10, 2023

Pet supplies: Food, treats, pet care products, toys, pet beds, and furniture. Return on Investment (ROI): Calculate the potential ROI for each product. This can lead to higher conversion rates. Office supplies: Stationery, writing instruments, and office equipment. Bulky or fragile items may require more handling.

Shipping 52

Shipping Manufacturing Retail ROI 52

Single Grain

MAY 4, 2022

With better reporting, you can quickly determine the products or services that need your attention and the pages generating the maximum conversions. Key Services: High-ROI online marketing campaigns. Conversion optimization. CRO optimization to generate more conversions. Food Matters. Customized SEO strategies.

SEO 59

SEO Agency ROI Conversion 59

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Loyalty program.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. You see ads for organic food products and fitness equipment when you scroll down the page. They Are Efficient and Cost-Effective.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

SEPTEMBER 4, 2019

For instance, a brand that produces organic food but only targets food makers and restaurant keepers might discover completely new audiences – people who are interested in losing weight or sports fans. Embedded in a landing page, video can elevate conversions by 80% and increase the CTR of an e-mail by 200-300%.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

MNTN

FEBRUARY 15, 2024

Advertisers often struggle to obtain real-time data or detailed insights into how their audience engages with their ads, making it challenging to assess ROI accurately. Ad Skippers : With the advent of DVRs and the habit of fast-forwarding through commercials, the effectiveness of linear TV ads has diminished. Will Linear TV Go Away?

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

FEBRUARY 22, 2023

Influencer marketing routinely enjoys an ROI of up to 11X. For that reason, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising. But without the use of tools, accomplishing influencer search, management and relationships is a tedious and time-consuming task.

Marketing 64

Marketing ROI Media Audience 64

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. For example: A dried-fruit brand can leverage programmatic advertising platforms to effectively reach health-conscious individuals, fitness enthusiasts or those interested in organic food.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Lemonads

MAY 21, 2021

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans? lemonads® obviously!

Affiliates 52

Affiliates Conversion Rate Food Brand Awareness 52