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AI-powered martech news and releases: December 5

Martech

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

MarTech 113
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Food 107
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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Recipe : If you are a food blogger, using a recipe schema will let you specify the image thumbnail to show up in both desktop and mobile SERPs. Overlooked SEO: Optimizing Images and Video For Search.

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4 Types of SEO Analysis & How to Do Them (Step-by-Step)

Single Grain

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. In this article, you’ll learn a beginner-friendly way how to approach an SEO analysis and find high-impact insights – by yourself and without breaking the bank. We’ll take a look at: What is SEO analysis?

SEO 144
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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. You can even see the conversion volume. and scale sales by 1.7X

Food 105
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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. So featuring your website at the top of the search results for such specific keywords offers more opportunities for conversions. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings. High focus.

SEO 92
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Our pSEO Playbook: How to Get Started with Programmatic SEO

Single Grain

This method of SEO enables you to generate thousands of top-quality web pages quickly, efficiently and cost-effectively, far surpassing traditional manual efforts. ☝️ What Is Programmatic SEO (pSEO)? Yes, programmatic SEO works for exponentially scaling your traffic and conversions using AI, but there are drawbacks.

SEO 84