Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Geo targeting 103

Geo targeting Demand Side Platform Audience Ad Tech 103

Martech

APRIL 19, 2024

Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends. The post Advertising in local markets: A playbook for success appeared first on MarTech.

Advertising 114

Advertising Marketing Geo targeting Retail 114

Martech

AUGUST 25, 2022

Think things like: Set correct targets that are related to business goals. Feed more timely and more detailed conversion information into the Google AI. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting. Automation needs space to learn.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Martech

FEBRUARY 3, 2022

From there, automation is off to the races and promises to show your ad when it expects to be able to get you a conversion. To find conversions that meet your stated objectives, Performance Max can, as appropriate, automatically serve your ad across its six channels: Search, Maps, Display, Gmail, Discover, and YouTube.

Geo targeting 98

Geo targeting Conversion Audience Advertising 98

Martech

JUNE 1, 2022

Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It can help you have better ads created on your behalf, improve conversion rates, and more. What marketers need to know appeared first on MarTech. Purchase receipt. Mail domain.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Single Grain

APRIL 4, 2022

Conversion optimization services. They help you measure crucial metrics such as value per visitor, cost per conversion, site search keywords, and GA4 event measurements tracking. Conversion optimization services. Conversion rate optimization. Key Services: Creation and implementation of sales marketing funnels.

Agency 52

Agency SEO Conversion Rate ROI 52