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In 2023, the retail media story is bigger than just CPG brands

Digiday

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 71
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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. What is Geofencing?

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Growth of Location Based Marketing and Its Importance

Martech Series

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

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How Millennials Are Shaking Up Retail Commerce

InMobi

Originally published on MeidaPost Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Are Retailers Prepared for the Millennial Effect? So how can retailers win the hearts of millennials?

Retail 52
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Advertising in local markets: A playbook for success

Martech

Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends. Counter external market influences Consider a clothing retailer preparing for a spring collection launch.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

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Creating Personalized Customer Experiences with Advertising Automation

Basis

By adopting workflow automation, media buyers have more time to focus on these types of strategies and ensure they are crafting messaging that better targets unique segments. The end results: more conversions, loyalty, and revenue. Geo-targeting campaigns. Vertical : Retail & E-commerce.