Brid.tv

APRIL 19, 2024

In addition, TargetVideo also offers in-build header bidding analytics through our lightweight HTML5 Video Player. Track auction performance in real time across your entire header bidding stack. Quality ad analytics for publishers should have a range of features and capabilities.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

InMobi

FEBRUARY 24, 2021

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. They should also enable high impact ad formats like Rewarded Video, Playables and Interstitial formats.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

InMobi

JULY 26, 2021

Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021. We also have noticed that header bidding integrations help improve overall yield.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The price floor set in Google Ad Manager is not visible to all SSPs connected in Header Bidding, so publishers selling ads in Header Bidding may receive a bid of $2.5

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

JANUARY 10, 2023

Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. During this time, most of their advertising budgets get revised based on the conversions/ROI received during the holidays. Header bidding adds competition to your ad auctions.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Oko

AUGUST 8, 2024

AdX has several tools to help with this: Header Bidding Integration Naturally, header bidding is a crucial component of the online programmatic marketplace. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Ad Monsters

SEPTEMBER 19, 2024

Wohl explains that the decisions made in this case could profoundly influence the future of pre-bid and header bidding, potentially unlocking more efficient and pure programmatic opportunities for publishers. But he heeds a warning about Google’s trial with the DOJ. ” Want to get the full scoop?

Ad Ops 59

Ad Ops Header Bidding Ad Tech Machine Learning 59

Monetize More

OCTOBER 4, 2022

This way, publishers can expect higher conversion rates. The format also offers several benefits that make it a strong competitor to traditional banner ads: higher engagement and conversion rates, better targeting options (especially with demographic targeting), and easier ad management for publishers. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Adtelligent

OCTOBER 6, 2021

These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JULY 29, 2024

Besides, it is important to keep in mind that the modern AdTech industry offers an entire set of integration options, like header bidding, OpenRTB, and so on. Otherwise, if it is limited, for example, only to header bidding, you will have fewer opportunities to drive media trading income.

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Automatad Inc.

OCTOBER 27, 2023

Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Video header bidding Since you are displaying video ads on the website, you will have a partnership with programmatic service providers. It evokes the auction process.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Ad Monsters

MARCH 21, 2023

The guys never even questioned that as part of our conversation, something that I think is very special and unique, especially in the tech field. In an offhand conversation, I told my best friend, also a food blogger, what we were doing, and she said, well, you know, my ad company sucks too. “Could you guys help me?

Food 98

Food Header Bidding SEO Shipping 98

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

MNTN

MARCH 18, 2024

This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements. Payment Processed : The advertiser pays the agreed bid price through the DSP.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

Brid.tv

SEPTEMBER 30, 2022

More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great. Once you have a player, it is time to configure it and implement ad tags.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Paleo AdTech

DECEMBER 10, 2023

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. ” Andrew reflects at the end of the conversation. It remains a business champion for usability, transparency and the publishers’ yield interests. “You know what’s funny?”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. ” Andrew reflects at the end of the conversation. It remains a business champion for usability, transparency and the publishers’ yield interests. “You know what’s funny?”

Media 52

Media Header Bidding Ad network Cookies 52

Automatad Inc.

FEBRUARY 9, 2023

Conversely, over 25% of people using Facebook or Instagram report feeling indifferent and not focused, compared to only 8% when using the open web. One such example is Header Bidding which is intended to support publishers and enable them to drive more value out of their ad inventory. We’re just a click away.

Header Bidding 52

Header Bidding Ad Inventory Audience Conversion 52

Monetize More

JUNE 29, 2023

This level of personalization leads to higher engagement rates, increased conversions, and, ultimately, more significant business growth. Optimizely: Offers AI-powered experimentation and optimization tools for A/B testing, personalized content delivery, and conversion rate optimization.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. These product expansions come during an opportune moment with digital consumer privacy becoming a mainstream conversation.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Monetize More

JUNE 8, 2022

As a result of a user staying on a site longer, session RPM rises because the user consumes more content, creating more chances for conversions. This is where you can make use of Pubguru Header Bidding to get the best out of ad placement optimization. Session RPMs are always higher than true pageview RPMs. Get started here.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

APRIL 12, 2023

Navigation is important from a usability perspective and critical for user engagement and conversions. As a result, you get a good conversion. Implementation On paper, Lazy Loading yields higher impressions and conversions for advertising. However, in live environments, it’s not always the case.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective. Connects to multiple demand partners and improves app performance.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

DECEMBER 26, 2018

Previous entries covered transparency , OTT , in-app header bidding , data and machine learning. LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

MAY 31, 2022

This conversation has been edited and condensed for clarity. In many ways, it’s a return to the one-to-one publisher SSP relationship that preceded header bidding. Good opportunities always exist in the ad market — even when it’s down.

Header Bidding 69

Header Bidding Ad Tech Marketing Advertising 69

Smart-Hub

OCTOBER 24, 2023

This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. This empowers you to serve highly pertinent ads to precise user segments, resulting in elevated engagement and improved conversion rates.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

SEPTEMBER 26, 2022

This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Yahoo supports basically every transaction model out there , from header bidding to programmatic direct and guaranteed deals.

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

JANUARY 18, 2023

This increases chances for conversions and means less money lost on ineffective advertising. #2 Header bidding still ruled the programmatic industry, while the thorn in many publishers’ side (ad blocking) continued to grow.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Automatad Inc.

DECEMBER 6, 2023

The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. Case 1: When an advertiser puts ads on your website through Google Ads Google ads will take its 15% cut on average. The publisher can keep their regular income 68% of the total revenue.

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. Case 1: When an advertiser puts ads on your website through Google Ads Google ads will take its 15% cut on average. The publisher can keep their regular income 68% of the total revenue.

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

FEBRUARY 1, 2024

Faster ads get more views, clicks, and conversions, leading to higher ad revenue. This span includes running the auction, selecting the highest bid, fetching the ad creative of the corresponding bid, and then sending it to the ad unit. Above that, ad load speed is also interlocked with your ad revenue.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Monetize More

JUNE 1, 2023

AdSense delivers relevant ads based on your website’s content, which increases the chances of clicks and conversions. Header Bidding Expertise: MonetizeMore’s expertise in header bidding helps publishers unlock the full revenue potential of their ad inventory, resulting in higher payouts.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Monetize More

JUNE 20, 2023

The platform provides real-time conversion tracking, user engagement analytics, and detailed reporting to ensure that your campaign is running smoothly and successfully. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups.

Ad network 52

Ad network Banner Video Ads Header Bidding 52