Martech Series

JANUARY 26, 2023

technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions. Airmeez announced they will be working with SoundHound AI, Inc.

Conversion 101

Conversion Communications Healthcare Education 101

Martech Series

NOVEMBER 21, 2022

Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022.

Healthcare 85

Healthcare MarTech Conversion Marketing 85

Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Of course, this has been a common practice for a long time, yet historically these conversations have been peer-to-peer.

Healthcare 52

Healthcare Marketing Education Conversion 52

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Improve ad reach.

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022.

Conversion 82

Conversion Healthcare MarTech Retail 82

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

InMobi

APRIL 29, 2022

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. Learn more about the impactful campaign from our Illustrated by InMobi infographic.

Healthcare 52

Healthcare Retargeting Conversion Audience 52

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Martech Series

OCTOBER 7, 2022

The analyst firm highlights Avaamo’s low code approach, proprietary NLP engine, and advanced conversational capabilities as key strengths. Avaamo, announced that it has positioned as a Leader in the Everest Group report, “Conversational AI – Technology Vendor Landscape with Products PEAK Matrix® Assessment 2022”, for the third year in-a-row.

Conversion 67

Conversion Healthcare MarTech Marketing 67

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 103

Healthcare Marketing Communications MarTech 103

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Driven to provide the best conversational intelligences product, the company added new features to its robust platform, including the Eddy Effect Dashboard and a quality management solution.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. New capabilities include: “Stories” Video Format. New Health Educational Courses.

Healthcare 82

Healthcare Conversion Education MarTech 82

illumin

MARCH 14, 2024

Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology. Get to know Charlie So who is this “Charlie”? More so: what is “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech

SEPTEMBER 16, 2024

They utilize various attribution models to determine how different touchpoints contribute to conversions, enabling marketers to optimize their strategies and allocate budgets effectively. Context) In addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app.

Healthcare 64

Healthcare A/B Testing Conversion Rate Conversion 64

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This relevance can lead to higher conversion rates. It uses technologies like GPS, WiFi, and cellular data.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

SEPTEMBER 4, 2024

Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. This exercise also shows that ChatGPT isn’t just for conversations — it can simulate real business scenarios and offer valuable, data-driven insights.

MarTech 118

MarTech Marketing Healthcare Finance 118

Digiday

DECEMBER 5, 2023

That’s based on the conversations taking place during the Digiday Programmatic Marketing Summit in New Orleans this week. Trina Arnett, head of marketing sciences at Butler, Shine, Stern & Partners “I have a client that just pulled all of their [conversion] tags,” Arnett said. We’re back in 1994 world.

Cookies 87

Cookies Pop-Up Healthcare Conversion 87

The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. This not only improves the relevance of the ads but also enhances user engagement and conversion rates over time.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant.

Healthcare 119

Healthcare Conversion Cookies MarTech 119

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Ad Monsters

SEPTEMBER 9, 2024

Today, even the most fundamental and sensitive parts of daily life such as healthcare and personal finance are increasingly happening digitally. These could be the new sponsored links or content on websites.

Advertising 106

Advertising Healthcare Finance Conversion 106

Martech Series

OCTOBER 13, 2022

Partnership enables innovative connections and engagements, including WELL ROOM, a virtual healthcare service designed for expats living in Japan. ” Marketing Technology News: Unstoppable Domains Integrates With Fantom to Deliver Simplified Crypto Transactions. Powering the Future of Human Connection.

Healthcare 87

Healthcare Communications MarTech Conversion 87

Martech Series

NOVEMBER 29, 2022

DecisionLink , the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Now customer-facing professionals can incorporate value into every conversation quickly, with every customer or prospect, every time.

Healthcare 84

Healthcare Manufacturing Conversion MarTech 84

Martech Series

JANUARY 19, 2023

This enables enterprises to incorporate the latest advances in AI technology, in a no-code environment, into their conversational experiences to substantially enhance their customer engagement. Marketing Technology News: Advertising through Economic Uncertainty “GPT-3 represents a massive improvement in language and conversational abilities.

Conversion 84

Conversion Healthcare MarTech Retail 84

Ad Monsters

SEPTEMBER 24, 2024

Treat SPI Like Health Data : Sensitive Personal Information is much like healthcare data. Most of us understand that when marketing in the healthcare space, compliance with HIPAA is mandatory. A DE&I SSP should be able to manage both opt-in and opt-out consent to protect the brand. The same principle should apply to SPI.

Audience 109

Audience Marketing Healthcare Demand Side Platform 109

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Healthcare: Scheduled messages allow healthcare providers to send appointment reminders to patients to reduce no-shows and ultimately improve health outcomes.

Healthcare 52

Healthcare Conversion Finance Communications 52

Martech Series

JANUARY 11, 2023

Verse’s AI-powered technology allows companies to engage with their customers and prospects using conversational text messages, automating routine tasks and conversations and freeing up human agents to focus on more complex and valuable interactions.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. Users can search for articles, access FAQs, or engage in natural conversations with the chatbot. Helpjuice’s Swifty is an AI-powered widget for customer support.

MarTech 118

MarTech Healthcare SEO Conversion 118

Digiday

MARCH 19, 2024

This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

Machine Learning 79

Machine Learning Media Healthcare Impressions 79

Martech

MARCH 15, 2022

“The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring.” Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers.

Healthcare 109

Healthcare Conversion MarTech Marketing 109

Martech

OCTOBER 13, 2021

I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP. ActionIQ brings its CDP to healthcare. Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands.

Healthcare 113

Healthcare MarTech Retail Communications 113

Digiday

SEPTEMBER 12, 2023

For instance, in the Best Use of Influencer Marketing category, Edelman turned to celebrities and social media influencers to spread awareness and spark conversations as part of its ‘Up The Antibodies’ campaign with biopharmaceutical company AstraZeneca. Gordon and Kumail Nanjiani. In six weeks, the campaign achieved 4.3

Healthcare 96

Healthcare Impressions Audience Conversion 96

Martech

JUNE 2, 2022

Rather than say, “Social post” say something like “Patient stories on social media” (in a healthcare context — see below). Brainstorming a healthcare Guidepoint. Here’s an example from a team of marketers from a healthcare system. This activity replaces work requests that come through to the team without any conversation.

Healthcare 97

Healthcare Marketing Conversion MarTech 97

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 69

Pharmaceuticals Healthcare Audience Education 69