Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 118

Healthcare Marketing Communications MarTech 118

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022.

Conversion 82

Conversion Healthcare MarTech Retail 82

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Fuel Lines

JULY 27, 2016

In a podcast conversation with Drew McLellan , who owns and runs, Agency Management Institute (AMI) , I talk about how to leverage social media to create a niche for your agency that will help your agency stand out from the competition. and agencies in over 21 foreign countries.

Agency 235

Agency Healthcare Media Conversion 235

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Improve ad reach.

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Of course, this has been a common practice for a long time, yet historically these conversations have been peer-to-peer.

Healthcare 52

Healthcare Marketing Education Conversion 52

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech Series

OCTOBER 7, 2022

The analyst firm highlights Avaamo’s low code approach, proprietary NLP engine, and advanced conversational capabilities as key strengths. Avaamo, announced that it has positioned as a Leader in the Everest Group report, “Conversational AI – Technology Vendor Landscape with Products PEAK Matrix® Assessment 2022”, for the third year in-a-row.

Conversion 67

Conversion Healthcare MarTech Marketing 67

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant.

Healthcare 128

Healthcare Conversion Cookies MarTech 128

Martech

OCTOBER 13, 2021

I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP. ActionIQ brings its CDP to healthcare. Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands.

Healthcare 122

Healthcare MarTech Communications Retail 122

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Driven to provide the best conversational intelligences product, the company added new features to its robust platform, including the Eddy Effect Dashboard and a quality management solution.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

Martech

SEPTEMBER 4, 2024

Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. This exercise also shows that ChatGPT isn’t just for conversations — it can simulate real business scenarios and offer valuable, data-driven insights.

MarTech 126

MarTech Marketing Healthcare Finance 126

Martech

MARCH 15, 2022

“The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring.” Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers.

Healthcare 119

Healthcare Conversion MarTech Marketing 119

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

InMobi

APRIL 29, 2022

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. Learn more about the impactful campaign from our Illustrated by InMobi infographic.

Healthcare 52

Healthcare Retargeting Conversion Audience 52

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. New capabilities include: “Stories” Video Format. New Health Educational Courses.

Healthcare 82

Healthcare Conversion Education MarTech 82

illumin

MARCH 14, 2024

Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology. Get to know Charlie So who is this “Charlie”? More so: what is “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. Stephen Prately , Growth Consultant, The Conversion Co. This is why long copy works.”

Healthcare 124

Healthcare Marketing Cookies Electronics 124

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. Users can search for articles, access FAQs, or engage in natural conversations with the chatbot. Helpjuice’s Swifty is an AI-powered widget for customer support.

MarTech 126

MarTech Healthcare SEO Conversion 126

The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. This not only improves the relevance of the ads but also enhances user engagement and conversion rates over time.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This relevance can lead to higher conversion rates. It uses technologies like GPS, WiFi, and cellular data.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. Amobee will use this data as a cue to bid more aggressively on potential high value customers.

Conversion Rate 105

Conversion Rate Healthcare Manufacturing eCommerce 105

Single Grain

SEPTEMBER 30, 2020

In other words, vertical SaaS companies cater to the distinct needs of a single industry, such as retail, banking, healthcare or hospitality. Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion. However, in 2016, Innovaccer’s founders decided to narrow their focus to just healthcare.

Healthcare 128

Healthcare Finance SEO Communications 128

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Digiday

DECEMBER 5, 2023

That’s based on the conversations taking place during the Digiday Programmatic Marketing Summit in New Orleans this week. Trina Arnett, head of marketing sciences at Butler, Shine, Stern & Partners “I have a client that just pulled all of their [conversion] tags,” Arnett said. We’re back in 1994 world.

Cookies 92

Cookies Pop-Up Healthcare Conversion 92

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech Series

OCTOBER 13, 2022

Partnership enables innovative connections and engagements, including WELL ROOM, a virtual healthcare service designed for expats living in Japan. ” Marketing Technology News: Unstoppable Domains Integrates With Fantom to Deliver Simplified Crypto Transactions. Powering the Future of Human Connection.

Healthcare 87

Healthcare Communications MarTech Conversion 87

Martech

JUNE 2, 2022

Rather than say, “Social post” say something like “Patient stories on social media” (in a healthcare context — see below). Brainstorming a healthcare Guidepoint. Here’s an example from a team of marketers from a healthcare system. This activity replaces work requests that come through to the team without any conversation.

Healthcare 98

Healthcare Marketing Conversion MarTech 98

Martech

MAY 15, 2024

A: I remember a conversation where we were talking to the marketing department at a very large sports apparel company. A: When you’re trying to bridge a conversation about what path to take as an organization, there are sometimes silos within the business, all these departments. It used to be that employers gave employees healthcare.

eCommerce 119

eCommerce Healthcare Conversion MarTech 119

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m second-most-comfortable in a panel conversation. A: In the late 1990s I was part of GE Healthcare’s first ecommerce team.

eCommerce 116

eCommerce Healthcare MarTech Marketing 116

Martech Series

NOVEMBER 29, 2022

DecisionLink , the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Now customer-facing professionals can incorporate value into every conversation quickly, with every customer or prospect, every time.

Healthcare 84

Healthcare Manufacturing Conversion MarTech 84

Martech

MAY 23, 2022

It found overwhelming majorities of consumers expect a company’s CEO to inform and shape conversations and policy debates on: Jobs and the economy: 76%. Improving education and healthcare: 61%. Technology and automation: 74%. Wage inequality: 73%. Climate change: 68%. Discrimination: 65%. Immigration and its impact on jobs: 61%.

Healthcare 126

Healthcare Education MarTech Media 126

Martech

DECEMBER 20, 2021

This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. As an added service to state entities who use the MyIR app, STCHealth fields phone calls from healthcare consumers trying to access their immunization records from the app.

Healthcare 122

Healthcare Pop-Up Conversion MarTech 122

Martech

NOVEMBER 11, 2021

This ongoing research project, based on a survey of over 9,000 individuals in 12 global regions, confirms that digital interactions are now strongly preferred to in-person encounters, especially for financial services, travel and other ticket purchases, non-grocery shopping and even healthcare.

Real Estate 119

Real Estate Healthcare Conversion MarTech 119