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Conversational AI Platform Cognigy Gets Highest Rating in Gartner Peer Insights

Martech Series

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

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Edelman, Procter & Gamble, The Atlantic and Popeyes are finalists for this year’s Digiday Awards

Digiday

For instance, in the Best Use of Influencer Marketing category, Edelman turned to celebrities and social media influencers to spread awareness and spark conversations as part of its ‘Up The Antibodies’ campaign with biopharmaceutical company AstraZeneca. billion impressions. In six weeks, the campaign achieved 4.3

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Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

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Verse’s AI-Powered Platform Recognized by G2 Crowd With Seven Badges for Exceptional Performance

Martech Series

Verse , the cutting-edge platform that empowers businesses to connect with their customers and prospects in a more natural and personalized way, has been awarded an impressive seven badges from G2 Crowd for Winter 2023. Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement.

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Biggest Tech Acquisitions and Funding Highlights from 2022

Martech Series

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry.

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Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Media 66
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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Klient Boost ) Marketers see 2X higher conversion rates on LinkedIn than on other platforms. Demand Sage ) 2.7