The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. This not only improves the relevance of the ads but also enhances user engagement and conversion rates over time.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

Media 67

Media Machine Learning Healthcare Impressions 67

Martech Series

JULY 21, 2022

According to Tom Hogan, Group Publisher, KMWorld , “AI and a host of related technologies such as augmented intelligence, machine learning, deep learning, process automation, and natural language processing are being deployed in areas as diverse as supply chain management, manufacturing, healthcare, medical research, and financial services.”

Machine Learning 82

Machine Learning Healthcare Manufacturing MarTech 82

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Product overview.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech Series

DECEMBER 30, 2022

In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry. The acquisition of Oracle is not the only expensive healthcare transaction this year. Google Acquires Mandiant. Microsoft pays $19.7

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Fraud detection can be especially challenging as vendors may incorrectly deem certain variations in Bundle IDs as app spoofing. Bundle IDs are the mechanism through which apps are most commonly identified for CTV advertising.

Machine Learning 82

Machine Learning Healthcare Ad Tech MarTech 82

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

ROI 131

ROI Machine Learning Conversion Rate Healthcare 131

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. MRP Prelytix is an enterprise-class predictive ABM platform. The platform consumes 1.5

Marketing 119

Marketing Machine Learning ROI Cookies 119

Single Grain

JUNE 22, 2023

We’ll delve into the benefits of AI-generated sales content, AI-driven sales forecasting, sales intelligence, and machine learning for sales effectiveness. With their ability to engage in natural language processing, chatbots can comprehend and respond to customer queries in a conversational and human-like manner.

Machine Learning 52

Machine Learning Conversion Conversion Rate Healthcare 52

Martech

JANUARY 25, 2022

Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. They also assist in the process of gathering patient insights and providing better healthcare experiences. Hotels and hospitality.

Marketing 98

Marketing Communications Healthcare Finance 98

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Single Grain

MAY 30, 2023

This allows for the delivery of highly targeted and relevant content, resulting in improved customer engagement, satisfaction, and conversion rates. ” Connecting digital experiences, creators and conversions, they use AI to automate tasks, personalize marketing campaigns, and optimize website content.

Agency 52

Agency Marketing SEO Machine Learning 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

FEBRUARY 17, 2022

The SaaS adoption in the healthcare industry is growing at 20% every year. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99

Agency 59

Agency Marketing SEO ROI 59

Single Grain

JUNE 5, 2023

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. Live Your Message ) 54% of internet users would rather watch a video to learn about a product than read a text description. Influencer Marketing Hub ) Video advertisements can increase conversions by 86%. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

SEPTEMBER 14, 2022

They offer conversion rate optimization services like CRO audit, website personalization, split testing, and qualitative customer surveys to enable your business to understand your target audience and get the maximum value from your marketing spend. They help you create NFT collections as they consider NFTs the foundation of your metaverse.

Agency 59

Agency Marketing SEO Real Estate 59

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Her large social following benefited from never having to leave their chosen social media app to make a purchase. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Product overview.

Marketing 126

Marketing Manufacturing Communications Healthcare 126