Martech Series

NOVEMBER 21, 2022

Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022.

Healthcare 85

Healthcare MarTech Conversion Marketing 85

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022. The Cognigy.AI

Conversion 82

Conversion Healthcare MarTech Retail 82

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 104

MarTech eCommerce Conversion Rate Healthcare 104

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Martech Series

OCTOBER 7, 2022

The analyst firm highlights Avaamo’s low code approach, proprietary NLP engine, and advanced conversational capabilities as key strengths. Avaamo, announced that it has positioned as a Leader in the Everest Group report, “Conversational AI – Technology Vendor Landscape with Products PEAK Matrix® Assessment 2022”, for the third year in-a-row.

Conversion 67

Conversion Healthcare MarTech Marketing 67

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Driven to provide the best conversational intelligences product, the company added new features to its robust platform, including the Eddy Effect Dashboard and a quality management solution.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 114

MarTech Healthcare Finance Cookies 114

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech

SEPTEMBER 16, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Healthcare 62

Healthcare A/B Testing Conversion Rate Conversion 62

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Healthcare 82

Healthcare Conversion Education MarTech 82

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 101

Healthcare Marketing Communications MarTech 101

Martech Series

NOVEMBER 29, 2022

DecisionLink , the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Healthcare 84

Healthcare Manufacturing Conversion MarTech 84

Martech Series

OCTOBER 13, 2022

Partnership enables innovative connections and engagements, including WELL ROOM, a virtual healthcare service designed for expats living in Japan. ” Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. Powering the Future of Human Connection.

Healthcare 87

Healthcare Communications MarTech Conversion 87

Martech Series

JANUARY 19, 2023

This enables enterprises to incorporate the latest advances in AI technology, in a no-code environment, into their conversational experiences to substantially enhance their customer engagement. Marketing Technology News: Advertising through Economic Uncertainty “GPT-3 represents a massive improvement in language and conversational abilities.

Conversion 84

Conversion Healthcare MarTech Retail 84

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant.

Healthcare 117

Healthcare Conversion Cookies MarTech 117

Martech Series

JANUARY 11, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Verse’s AI-powered technology allows companies to engage with their customers and prospects using conversational text messages, automating routine tasks and conversations and freeing up human agents to focus on more complex and valuable interactions.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? We built their first public websites.

eCommerce 106

eCommerce Healthcare MarTech Marketing 106

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Healthcare: Scheduled messages allow healthcare providers to send appointment reminders to patients to reduce no-shows and ultimately improve health outcomes.

Healthcare 52

Healthcare Conversion Finance Communications 52

Martech Series

SEPTEMBER 7, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Named Winner of Oracle GenO Innovation Projects Competition appeared first on MarTech Series. Director of Product Marketing at Mailchimp. The post Arti.AR

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech

OCTOBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP. ActionIQ brings its CDP to healthcare. Read more here. Why we care. Given the scale of the U.S.

Healthcare 111

Healthcare MarTech Retail Communications 111

Martech

MAY 15, 2024

She is also a valued contributor to MarTech and a speaker at The MarTech Conference. What’s interesting is that the proliferation of technology and the marketing side is just crazy — you can’t see all of the logos in the martech graphic without a magnifying glass! It used to be that employers gave employees healthcare.

eCommerce 104

eCommerce Healthcare Conversion MarTech 104

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post MT Tower Proceeds With Seed Round After Successful Strategic Raise appeared first on MarTech Series. ” – Igor ?ukasik,

Healthcare 84

Healthcare Entertainment MarTech Media 84

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

MARCH 15, 2022

“The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring.” Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers.

Healthcare 107

Healthcare Conversion MarTech Marketing 107

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Conversely, 28% of consumers want ways to find new content fast and no providers viewed that as a priority. “For Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. Amobee will use this data as a cue to bid more aggressively on potential high value customers.

Conversion Rate 99

Conversion Rate Healthcare Manufacturing eCommerce 99

Martech Series

NOVEMBER 4, 2022

From Banking, Healthcare through to Edutainment and more, the HYPERVSN SmartV Digital Avatar is a solution which will totally revolutionise your physical customer experience. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Healthcare 78

Healthcare Entertainment MarTech Conversion 78

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post Granite Named Spotlight Award Winner by Spectrum Business appeared first on MarTech Series. Director of Product Marketing at Mailchimp.

Communications 96

Communications Healthcare MarTech Conversion 96

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post Michael Brooks Appointed Chief Operating Officer of Verve Group appeared first on MarTech Series. Director of Product Marketing at Mailchimp.

Healthcare 95

Healthcare Ad Tech MarTech Conversion 95

Martech Series

MARCH 5, 2023

This move is set to revolutionize the capabilities of the Aido range, as it will now be equipped with the most advanced conversational AI available in the market. With more personalized, human-like interactions, the Aido robots are set to become even more useful and valuable across a range of industries.

Education 89

Education Healthcare Shipping Conversion 89

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships appeared first on MarTech Series.

Healthcare 79

Healthcare MarTech Audience Media 79

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post MRI-Simmons Appoints Brian Katz as Vice President of Advanced Advertising appeared first on MarTech Series.

Advertising 91

Advertising Healthcare MarTech Audience 91

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Using anonymized and aggregated user and household data, XroadMedia builds accurate profiles to deliver content discovery and other key personalization services.

Healthcare 84

Healthcare Entertainment MarTech Conversion 84