Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Of course, this has been a common practice for a long time, yet historically these conversations have been peer-to-peer.

Healthcare 52

Healthcare Marketing Education Conversion 52

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Improve ad reach.

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Machine Learning 86

Machine Learning Media Healthcare Impressions 86

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

SEPTEMBER 6, 2022

Axle AI and Archiware are announcing the deployment of dozens of sites worldwide for axle ai’s integration with Archiware P5 media archiving software. axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage.

Media 87

Media Healthcare MarTech Conversion 87

Martech

OCTOBER 13, 2021

I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP. ActionIQ brings its CDP to healthcare. Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands.

Healthcare 111

Healthcare MarTech Communications Retail 111

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. The data will be used to enhance Amobee’s Propensity Scoring solution.

Conversion Rate 101

Conversion Rate Healthcare Manufacturing eCommerce 101

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. New capabilities include: “Stories” Video Format. New Health Educational Courses.

Healthcare 82

Healthcare Conversion Education MarTech 82

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This event could be an email, text message, app notification, or media ad. What is Geofencing?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Media 65

Media Machine Learning Healthcare Impressions 65

Digiday

DECEMBER 5, 2023

That’s based on the conversations taking place during the Digiday Programmatic Marketing Summit in New Orleans this week. Trina Arnett, head of marketing sciences at Butler, Shine, Stern & Partners “I have a client that just pulled all of their [conversion] tags,” Arnett said. We’re back in 1994 world.

Cookies 90

Cookies Pop-Up Healthcare Conversion 90

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. Your users for search paid search, organic search, social media, whatever, if you add those up, they don’t necessarily match what the total number of users is. You want them to set it up right.

Healthcare 117

Healthcare Conversion Cookies MarTech 117

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. The marketing imperative: Focus on media efficiency and measurable ROI. It’s had a huge impact on our conversion rate.

Conversion Rate 84

Conversion Rate Conversion Healthcare Finance 84

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. It found overwhelming majorities of consumers expect a company’s CEO to inform and shape conversations and policy debates on: Jobs and the economy: 76%. Improving education and healthcare: 61%. from 2017. Technology and automation: 74%. Wage inequality: 73%.

Healthcare 115

Healthcare Education MarTech Media 115

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

JUNE 2, 2022

Rather than say, “Social post” say something like “Patient stories on social media” (in a healthcare context — see below). Brainstorming a healthcare Guidepoint. Here’s an example from a team of marketers from a healthcare system. This activity replaces work requests that come through to the team without any conversation.

Healthcare 98

Healthcare Marketing Conversion MarTech 98

Digiday

SEPTEMBER 12, 2023

For instance, in the Best Use of Influencer Marketing category, Edelman turned to celebrities and social media influencers to spread awareness and spark conversations as part of its ‘Up The Antibodies’ campaign with biopharmaceutical company AstraZeneca. Gordon and Kumail Nanjiani. In six weeks, the campaign achieved 4.3

Healthcare 97

Healthcare Impressions Audience Conversion 97

Martech Series

DECEMBER 30, 2022

The worldwide study of data shows that by Q3, the IT, media, and telecom industries were mostly responsible for the global tech M&A deals that were already close to $3 trillion. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. billion generated a lot of media attention on April 4.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Ad Monsters

SEPTEMBER 24, 2024

Media outlets today focus on multiculturalism and DE&I (Diversity, Equity, and Inclusion), but an overlooked issue is how marketing strategies must adapt to new regulations to engage these multicultural groups effectively — and legally. Treat SPI Like Health Data : Sensitive Personal Information is much like healthcare data.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech Series

SEPTEMBER 9, 2022

Their goal is to revolutionize how people experience social media, striving towards becoming the next stage of it, while creating an ecosystem with tokens, entertainment, and immersive experiences. “We aim to break the rules of traditional social media. ” – Igor ? The platform’s native token is the MT Coin.

Healthcare 84

Healthcare Entertainment MarTech Media 84

Digiday

AUGUST 31, 2022

In this week’s Media Briefing, I cast some predictions as to which media companies will merge next and why or why not these pairings make sense in the grand scheme of the media M&A landscape. Media matchmakers. The key hits: BDG and Vice Media are looking for a new buyer, but the best solution might be to join forces.

Media 69

Media Non-Profit Food Healthcare 69

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

Martech Series

SEPTEMBER 8, 2022

Working closely with the commercial team, he will be tasked with helping publishers, media, and alternative measurement companies leverage MRI-Simmons’ trusted consumer truth set for advanced advertising initiatives. “We Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI.

Advertising 91

Advertising Healthcare MarTech Audience 91

Martech Series

SEPTEMBER 8, 2022

In such a competitive environment, user experience is increasingly crucial to business viability and media companies are acutely aware of this. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Martech Series

SEPTEMBER 8, 2022

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, announced that Michael Brooks has been appointed as Chief Operating Officer. The announcement was made by Sameer Sondhi, co-CEO of Verve Group and CRO of Media Games Invest. Ad-tech veteran to elevate operations for Exchange, supply-side business units.

Healthcare 95

Healthcare Ad Tech MarTech Conversion 95

TechCrunch Ads

JULY 6, 2022

Fintech’s growing role in the healthcare revolution. But of late, they’re braving a new market shaped by three major trends: stunted online shopping growth, the impact of the latest iOS privacy updates on social media customer acquisition strategies (leading to higher costs) and macroeconomic uncertainty.

Retail 90

Retail Non-Profit Conversion Rate Healthcare 90

Martech

MAY 26, 2022

Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. Get the daily newsletter digital marketers rely on.

Marketing 108

Marketing Conversion Rate Electronics Healthcare 108

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. By combining content data with Evergent’s existing household and user information, media and entertainment providers can improve the customer experience and drive more value from each individual relationship.

Entertainment 84

Entertainment Healthcare MarTech Conversion 84

Martech Series

SEPTEMBER 9, 2022

New sales leader brings a wealth of experience from across media, advertising and technology industries. Most recently, Janis served as the head of holding company partnerships at Channel Factory, where he closed deals with leading media partners over a two-year period to significantly increase annual recurring revenue.

Healthcare 79

Healthcare MarTech Audience Media 79

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. Get MarTech! In your inbox.

SEO 126

SEO Conversion Healthcare Marketing 126

Martech Series

AUGUST 11, 2022

New product updates will help marketers optimize social media strategy and make sense of insights from sources of public feedback. Social media channels have rapidly become a key destination for customers to share their experiences and interactions with brands.

Healthcare 84

Healthcare Conversion Media MarTech 84

Digiday

JANUARY 26, 2023

Digital media exec “We’re coming off a Q4 [2022] that was up 30% to 31% in direct [advertising revenue], which was epic. We’re down right now as much as 20% to 25% in our forecast for Q1,” said an executive from a digital media company who was permitted anonymity in exchange for candor. The week of Jan.

Healthcare 83

Healthcare Finance Conversion Media 83

Digiday

MARCH 22, 2023

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. For now, here are a few key topics of discussion that we expect will be the talk of this spring’s DPS.

Media 69

Media Conversion Advertising Healthcare 69

Gods of Advertising

FEBRUARY 19, 2019

I’m fluent in new media and know how to reconcile data. Adept at even the trickiest verticals, in B2C or B2B, i.e. enterprise software, healthcare, life sciences, etc. May we have a conversation? I’m available for consultation, freelance or long term projects. Flexible in terms of pay and logistics. References upon request.

Healthcare 72

Healthcare Conversion Audience Media 72