Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. This can drive immediate engagement and conversions. A higher conversion rate indicates that our welcome email effectively drives action.

Click Through Rate 106

Click Through Rate Conversion Rate Impressions Communications 106

Adweek

MAY 1, 2023

Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase.

Impressions 246

Impressions Conversion Advertising 246

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Single Grain

MAY 18, 2021

To ensure that the time, energy and resources you pour into creating your lead magnet is not wasted, follow these lead magnet tips to help you impress your customers into handing over their contact details — and getting you better conversions. Cheatsheets make life easier, making them high-conversion lead magnets. Time on page.

Conversion 145

Conversion SEO Audience Conversion Rate 145

Martech

SEPTEMBER 19, 2024

It’s important to remember that chatbots have token limits , which is effectively how much the chatbot can remember about your given conversation. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

Conversion Rate 131

Conversion Rate Click Through Rate Conversion CPM 131

Martech

SEPTEMBER 3, 2024

“Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” ” Quantcast’s approach is to look at conversions and build models based on what kinds of customers convert. If we’re not confident about a conversion, we’ll disregard it.”

Cookies 112

Cookies Conversion Education Impressions 112

Ad Rants

MARCH 25, 2024

These pages offer a streamlined user experience, directing users toward the intended action and increasing your conversion rates. Designing for Conversion Landing pages should be easy to navigate and have a clear, logical design that makes it easy for visitors to grasp the offer.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

Martech

JANUARY 14, 2025

Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. Abandoning vanity metrics No more hiding behind impression counts or engagement scores. Here’s how to start.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. And creates unforgettable experiences that leave a lasting impression.”

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship.

Click Through Rate 104

Click Through Rate Non-Profit Impressions Conversion Rate 104

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. Conversely, if you’re sending one per day, make sure your content is super relevant each time. If you find a particular touch in a flow is not performing well, look at recent campaigns with high conversion rates.

A/B Testing 132

A/B Testing Marketing Pop-Up Conversion Rate 132

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications. Monitor KPIs like open rates, click-through rates and conversion rates to gauge campaign effectiveness.

Conversion Rate 111

Conversion Rate Click Through Rate A/B Testing Conversion 111

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress.

Agency 84

Agency Media Impressions Conversion 84

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Analysis of feedback and comments capturing trends and overall impressions of the experience. Sentiment analysis of conversations with PIA. Number of client engagements with PIA.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Each phase of the funnel feeds the remaining stages.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Ad Monsters

MARCH 17, 2025

Without staying ahead of these conversations, they risk irrelevance. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 91

Marketing Click Through Rate Conversion Conversion Rate 91

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Every second of friction costs conversions. Reduce form fields.

Conversion 87

Conversion Retargeting Audience Click Through Rate 87

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Using voice assistants for consumer profiling can also raise legitimate concerns about data privacy.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Cost Per Mille (CPM) Cost Per Mille (CPM) represents the cost of serving 1,000 ad impressions on a CTV platform.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

SEO 109

SEO Conversion Education Rich Media 109

Digiday

JULY 30, 2024

Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X’s own figures. billion impressions, 1.1 This year’s Olympic Games are set to amplify that impact even more. billion video views, and 19.2 million posts, per X.

Conversion 97

Conversion Impressions Advertising Media 97

Martech

AUGUST 21, 2024

By providing detailed insights into participant activity, marketers can optimize content, identify high-potential leads and tailor future webinars to specific audience segments, ultimately driving better engagement and conversions. Dig deeper: The content supply chain is ‘a mess’: Can Adobe help fix it?

Audience 107

Audience Impressions Marketing Conversion 107

Martech

OCTOBER 1, 2024

.” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Marketing 113

Marketing Machine Learning Finance Communications 113

Ad Rants

OCTOBER 28, 2022

An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia. Increases Conversion Rate. SEO strategy helps in increasing a website's conversion rate. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

illumin

DECEMBER 9, 2024

This close-to-purchase connection makes conversion more likely. What is your definition of an impression? In digital advertising, IAB standards clearly define impressions as impressions that occur when an ad is displayed on a website, regardless of whether it is actually seen by a user.

Retail 52

Retail Media Advertising Viewability 52

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. This limitation is clear in thought leadership content, especially LinkedIn, where fresh ideas and innovative perspectives are key.

Audience 132

Audience Marketing Impressions Communications 132

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. First look matters The first impression of your CTA can determine whether users engage. Continuous evaluation helps improve performance and increases conversions over time.

A/B Testing 119

A/B Testing Pop-Up Click Through Rate Conversion 119

Clearcode

OCTOBER 31, 2024

Example #1: Predicting Clicks and Click-Through Rates One of the most common applications of machine learning in programmatic advertising is estimating the probability of a click and click-through rate (CTR) for a given impression opportunity.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Success will no longer be measured solely by vanity metrics like impressions or engagement rates.

Education 111

Education Conversion Marketing MarTech 111

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Why are we going back when we know it doesn’t work?

ROI 123

ROI MarTech Marketing Agency 123

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. A great B2B video hooks the viewer and leaves a lasting impression. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Landing page videos play a huge role in boosting conversions and engagement.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

FEBRUARY 11, 2025

Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.

A/B Testing 114

A/B Testing Clickbait Conversion Impressions 114

Martech

OCTOBER 21, 2024

This information plus all the historical data (ads generating, ad impressions, clicks, conversions) belongs to the organization running the campaigns (the agency), not the client. But what happens if you switch agencies or decide to bring campaign management in-house?

Agency 123

Agency Impressions Marketing Conversion 123

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment.

Marketing 129

Marketing CPL CPA Finance 129

Martech

JULY 18, 2024

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. billion potential impressions, according to Sprout Social. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

eCommerce 119

eCommerce Retail Conversion Rate Electronics 119

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

MARCH 11, 2025

The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client. Lean too far into what prospects already know, and you risk boring them.

A/B Testing 92

A/B Testing Conversion MarTech Audience 92