Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

SEPTEMBER 19, 2024

It’s important to remember that chatbots have token limits , which is effectively how much the chatbot can remember about your given conversation. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM. Email: Business email address Sign me up! Processing.

Conversion Rate 131

Conversion Rate Click Through Rate Conversion CPM 131

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Sago’s Query AI lets researchers have a direct conversation with their qualitative data. It provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

DECEMBER 3, 2024

Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. Digital video impressions are counted per individual user.

Media 121

Media Impressions Audience Conversion 121

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. And creates unforgettable experiences that leave a lasting impression.” Email: Business email address Sign me up!

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Analysis of feedback and comments capturing trends and overall impressions of the experience. Sentiment analysis of conversations with PIA. The simple answer is that it depends.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

SEPTEMBER 3, 2024

“Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” ” Quantcast’s approach is to look at conversions and build models based on what kinds of customers convert. If we’re not confident about a conversion, we’ll disregard it.”

Cookies 112

Cookies Conversion Education Impressions 112

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications.

Conversion Rate 111

Conversion Rate Click Through Rate A/B Testing Conversion 111

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Use vetted buying partners and measurement and verification tools to ensure quality impressions. The post Personalization’s double-edged sword: Balancing relevance with intrusiveness appeared first on MarTech.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. Conversely, if you’re sending one per day, make sure your content is super relevant each time. If you find a particular touch in a flow is not performing well, look at recent campaigns with high conversion rates. Email: Business email address Sign me up!

A/B Testing 132

A/B Testing Marketing Pop-Up Conversion Rate 132

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship.

Click Through Rate 107

Click Through Rate Non-Profit Impressions Conversion Rate 107

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Marketing 113

Marketing Machine Learning Finance Communications 113

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. appeared first on MarTech. You can send a bad email and still make money.

ROI 123

ROI MarTech Marketing Agency 123

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Each phase of the funnel feeds the remaining stages. Processing.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment. Email: Business email address Sign me up! Processing.

Marketing 129

Marketing CPL CPA Finance 129

Martech

MAY 30, 2024

Here are this week’s new AI-powered martech solutions, enhancements and releases. to determine the value of an impression and set optimal floors. to determine the value of an impression and set optimal floors. The post AI-powered martech news and releases: May 30 appeared first on MarTech.

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Every second of friction costs conversions. Reduce form fields.

Conversion 91

Conversion Retargeting Audience Click Through Rate 91

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. It measures impressions, reach and frequency on linear TV. They are working on a new and improved version and I can’t wait.

MarTech 106

MarTech Retargeting Audience Impressions 106

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. The post Customer experience and brand: 2025 predictions appeared first on MarTech.

Education 111

Education Conversion Marketing MarTech 111

Martech

JULY 18, 2024

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. billion potential impressions, according to Sprout Social. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

eCommerce 119

eCommerce Retail Conversion Rate Electronics 119

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. The post Where AI falls short in high-stakes B2B industries appeared first on MarTech. Processing.

Audience 132

Audience Marketing Impressions Communications 132

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech.

SEO 109

SEO Conversion Education Rich Media 109

Martech

AUGUST 21, 2024

By providing detailed insights into participant activity, marketers can optimize content, identify high-potential leads and tailor future webinars to specific audience segments, ultimately driving better engagement and conversions. The post Marketo update improves audience insight for webinars appeared first on MarTech.

Audience 107

Audience Impressions Marketing Conversion 107

Martech Series

DECEMBER 15, 2022

New capabilities include Blended Conversations, a seamless combination of human-driven and bot-powered conversational service experiences, as well as several refinements to the user interface. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Conversion 86

Conversion MarTech Communications SEO 86

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. It keeps them guessing and trying to impress you with their offerings.

MarTech 109

MarTech Communications Impressions Conversion 109

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. See the end of this column for a list of resources.) Why should we appeal to cognitive biases in email copy and design?

A/B Testing 114

A/B Testing Clickbait Conversion Impressions 114

Martech

MARCH 11, 2025

The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client. Lean too far into what prospects already know, and you risk boring them.

A/B Testing 97

A/B Testing Conversion MarTech Audience 97

Martech

JANUARY 10, 2025

Not one of them stems from any actions I took or conversations I had with the brands that sent them. It looks like a “fake reply,” even though it doesn’t use the “Re:” in the subject line, because the email content purports to be a private conversation between a fashion influencer and a brand representative.

Shipping 129

Shipping Fashion Conversion Retail 129

Martech

SEPTEMBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tomorrow MarTech kicks off. MarTech is where all the great minds in our space come together to make sense of it. Good morning, Marketers, I’m feeling a little less virtual today. It’s virtual, sure.

MarTech 109

MarTech Impressions Marketing Conversion 109

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech

OCTOBER 21, 2024

This information plus all the historical data (ads generating, ad impressions, clicks, conversions) belongs to the organization running the campaigns (the agency), not the client. Protecting your business from agency lock-in appeared first on MarTech. Knowing which ads failed is valuable to avoid repeating costly mistakes.

Agency 123

Agency Impressions Marketing Conversion 123

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Based on two decades of helping large enterprises select the right martech platforms, I believe martech customers should overcome any reticence and arm themselves with a methodical approach. Titles vary.

MarTech 109

MarTech Conversion Impressions Agency 109

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. First look matters The first impression of your CTA can determine whether users engage. Continuous evaluation helps improve performance and increases conversions over time. Processing.

A/B Testing 119

A/B Testing Pop-Up Click Through Rate Conversion 119

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. It’s a simple yet powerful approach where everyone wins.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. Over the last six months, this apartment complex was able to drive more than 1K conversions, almost 200K impressions, and 16K clicks.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

Martech

SEPTEMBER 10, 2024

Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The post Scaling local advertising with automation in the new media landscape appeared first on MarTech.

Media 113

Media Advertising Ad Ops Non-Profit 113

Chief Martech

MARCH 30, 2023

At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. While the ouput was impressive, it was a bit like the Curator from Ready Player One : an amazing and sometimes amusing font of information, but not an action character. Text in, text out.

MarTech 111

MarTech Marketing Conversion SEO 111