Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers. Determining impressions is simple — add up the number of times the ad has been shown.

Viewability 97

Viewability Conversion Rate Impressions Conversion 97

Martech

JANUARY 3, 2024

Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. One of the most significant issues in online advertising is ad fraud, which includes: Using bots or automated scripts to create fake impressions. “Ad Here are some of the top culprits.

Advertising 124

Advertising Impressions Demand Side Platform Conversion 124

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Basis

JULY 6, 2022

Manual bidding is when a buyer sets the price of how much they are willing to bid on an impression. Generally, the buyer will use historical performance or will manually pull reports each week to assess eCPM, or effective cost-per-thousand impressions. How is Automated Bidding Different from Manual Bidding?

Impressions 97

Impressions Machine Learning CPM Viewability 97

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. billion in sales , while Cyber Monday smashed records with a remarkable $11.3

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 111

Marketing Brand Lift CPM Viewability 111

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. Unified bidding, on the other hand, is all about creating efficiency and transparency for every single impression to delivery the highest bid in return.

Click Through Rate 113

Click Through Rate Viewability Impressions Advertising 113

illumin

NOVEMBER 29, 2023

This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. The combination of humor and engaging conversation make this ad stand out from the competition. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Single Grain

AUGUST 10, 2023

Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible number of conversions. With automated bidding strategies, including Maximize Conversions, advertisers have less control over individual keyword bids.

CPC 52

CPC CPM Viewability Impressions 52

YieldBird

MAY 31, 2023

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

MNTN

OCTOBER 9, 2024

Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure. A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Keep in mind: impressions are not unique views.

CPA 52

CPA Conversion Rate Viewability Impressions 52

MNTN

OCTOBER 9, 2024

Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure. A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Keep in mind: impressions are not unique views.

CPA 52

CPA Conversion Rate Viewability Impressions 52

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Ad Monsters

JANUARY 12, 2024

Brands and companies will increasingly move beyond simplistic attribution models and adopt multi-touch/cross-platform models to consider the full customer journey and understand how different interactions contribute to conversions and LTV.” ” – Gijsbert Pols, Ph.D.,

Viewability 111

Viewability Electronics Retail Audience 111

Basis

FEBRUARY 21, 2025

Brands can use social media trends to their advantage, leaning into pop culture moments and trending audio to participate in the conversations their audiences are having in real time. Do all your ad impressions need to be in the highest attention environment? Notheres a balance, says Johnson.

Audience 52

Audience Viewability Pop-Up Advertising 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. “It’s like, ‘Fine, start there.’

Viewability 69

Viewability Impressions Agency Media 69

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. So, how does DOOH advertising fit into the privacy conversation? In other words, these ads provide a great opportunity to make a statement!

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

NOVEMBER 14, 2023

On the advertiser side, the cluttered user experience and low-quality ad placements may provide advertisers with low-cost ad impressions, and maybe even viewable ad impressions, but the ad experiences leave a lot to be desired for the advertiser. Viewable, fraud-free, and brand safe are must-haves. So what can you do?

Viewability 52

Viewability Advertising Clickbait Impressions 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view.

Advertising 108

Advertising Video Ads CPM Viewability 108

Monetize More

APRIL 12, 2023

Navigation is important from a usability perspective and critical for user engagement and conversions. Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user navigates from one page to another, the leaderboard will have higher viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. The downside, as media buyers know, is that this fragmentation makes it difficult to track conversions. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM? What Is a Good CPM? Learn More What Is CPM FAQ 1.

CPM 52

CPM CPC Advertising CPA 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Automatad Inc.

APRIL 25, 2024

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. So, let’s dive into why attention metrics matter now more than ever.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

InMobi

JUNE 27, 2017

This strategy underlined the need to provide complete transparency in the buying process, through programmatic buying, with 3rd party verification at an impression level. During this open town hall conversation, Anne addressed some of the concerns brought up by the audience regarding measurement of their cross-platform buys.

Viewability 52

Viewability Video Ads Impressions Agency 52

Automatad Inc.

FEBRUARY 1, 2024

Faster ads get more views, clicks, and conversions, leading to higher ad revenue. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This whole process should run under the optimal time to get better results like more impressions , clicks , and conversions with the displayed ads.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52

Digiday

APRIL 18, 2023

This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests. AR and VR content will also push agencies to move beyond impression metrics, because people will interact with the elements differently than a static page or video.

Agency 74

Agency Entertainment Viewability Impressions 74

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Native ads usually record conversions only after the click, meaning they are easier to measure.

ROI 64

ROI Native Advertising Ad Exchange Banner 64