Martech Series

JANUARY 18, 2023

Akkio , the no-code AI company, announced a new way to interact with data that brings the latest advances in machine learning (ML) to everyday Excel users. Akkio’s new Chat Data Prep allows users to transform spreadsheet data by typing in conversational language rather than entering traditional formulas and formatting commands.

Machine Learning 91

Machine Learning Conversion MarTech Marketing 91

Martech

OCTOBER 2, 2024

Pinterest Performance+ is adding a new bidding option to the platform’s traditional abilities to optimize for clicks and conversions. These features provide branded shopping recommendations powered by machine learning based on what users search and pin. Promotions.

Machine Learning 119

Machine Learning Conversion MarTech Marketing 119

Martech

JULY 18, 2024

Omilia’s Pathfinder is designed to reduce conversational AI deployment times. It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally.

MarTech 113

MarTech Machine Learning Conversion Rate Conversion 113

AdExchanger

APRIL 7, 2023

The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger. Finding new customers is hard work.

Machine Learning 96

Machine Learning Retail Conversion Media 96

Martech

AUGUST 8, 2024

Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

Cookies 123

Cookies Data Management Platform Machine Learning Conversion 123

Martech

SEPTEMBER 27, 2024

These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. Also, when evaluating ROAS, platforms like Meta take undue credit for conversions generated from other media channels, such as linear or connected TV. For instance, when iOS 14.5

Media 124

Media Advertising Conversion Rate Machine Learning 124

Digiday

JANUARY 7, 2025

A new free tool for marketers called Pro Trends aims to help marketers track trends and communities in real time across the platform by analyzing keywords and phrases within Reddit conversations. For example, itll help a marketer know when a user or subreddit is talking about apple the fruit versus Apple the company.)

Machine Learning 87

Machine Learning Advertising Conversion Media 87

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. AI-driven personalization engines : Integrate solutions like Dynamic Yield or Algolia to deliver hyper-personalized user experiences.

Marketing 127

Marketing SEO Retargeting Conversion 127

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. AdCreative.ai It considers brand guidelines and audience data for optimal impact.

MarTech 114

MarTech Food Machine Learning SEO 114

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

Retail 113

Retail Machine Learning Conversion Rate eCommerce 113

Martech

OCTOBER 1, 2024

For data scientists, predictive refers to machine learning-generated forecasts based on patterns. For example, in climate change: Machine learning prediction : “Given a pattern of monthly temperature increases, next month’s temperature is predicted to rise.”

Marketing 115

Marketing Machine Learning Finance Communications 115

Martech

JULY 25, 2024

Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 110

MarTech Click Through Rate Machine Learning Conversion 110

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Conversion 104

Conversion Machine Learning A/B Testing Conversion Rate 104

Martech

NOVEMBER 14, 2024

Shifting your focus to metrics that capture customer intent and satisfaction, such as conversion rates and customer lifetime value, can provide a clearer, more accurate picture of true engagement. 75% of consumers are more likely to purchase from businesses that offer personalized experiences, according to Accenture.

Machine Learning 129

Machine Learning Click Through Rate A/B Testing Conversion Rate 129

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support.

Machine Learning 131

Machine Learning Conversion Retail Finance 131

Ad Rants

JULY 25, 2022

PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. It's also a good way to boost sales and increase conversion rates. In the past, businesses would often use simple tracking methods, such as URL tagging or conversion pixel tracking.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Martech

SEPTEMBER 20, 2021

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Vizit’s visual intelligence technology uses machine learning to analyze millions of images and measure them for effectiveness.

Conversion 117

Conversion A/B Testing Machine Learning Conversion Rate 117

MNTN

MARCH 10, 2025

How CTV Advertising Can Keep Your Funnel Full No two sales funnels look the samebut the best ones all have one thing in common: high-performing marketing that moves prospects seamlessly from awareness to conversion. Automated Optimization : Machine learning fine-tunes your campaigns to maximize engagement and conversions.

Conversion 52

Conversion Pop-Up Non-Profit Machine Learning 52

Martech

JULY 11, 2024

Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Adthena , a provider of search intelligence for enterprise brands, updated Ask Arlo, its conversational AI tool for marketers.

MarTech 96

MarTech SEO Machine Learning Audience 96

Martech

OCTOBER 24, 2024

Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. uses genAI and machine learning to analyze intent data and tailor outreach to prospects. GenAI tailors experiences based on customer behavior, increasing conversion rates.

MarTech 123

MarTech Machine Learning Conversion Conversion Rate 123

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

illumin

JULY 11, 2024

Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. It does this by using advanced statistical models and machine learning algorithms. Machine Learning lets computers act without being specifically programmed for tasks.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech

NOVEMBER 4, 2024

Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. By using advanced machine learning and AI, you can get closer to a 360-degree view of your consumers’ behaviors, preferences, habits and contexts, helping you gain a competitive advantage.

Marketing 117

Marketing Machine Learning Retail Manufacturing 117

InMobi

MARCH 11, 2025

With support from partners (like a full-service DSP), they use AI-driven insights and personalize outreach efforts to reduce churn and maximize conversions. By leveraging machine learning and predictive analytics, agencies empower advertisers to reconnect with high-value users while ensuring compliance with data privacy regulations.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Machine Learning 139

Machine Learning Education ROI MarTech 139

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time.

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

Digiday

NOVEMBER 2, 2023

Long-term revenue relies on moving from pure acquisition — getting as many conversions as possible and using aggressive trial offers — to building a sustainable, loyal subscriber base and maximizing customer lifetime value. For publishers, winning subscribers is only the start of the journey. Customer retention and engagement are crucial.

Conversion 87

Conversion Machine Learning Media Marketing 87

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. For example, AI might suggest that a product discount will drive higher conversions. Providing predictive insights Beyond understanding the past, AI can forecast future outcomes.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

AdvertiseMint

DECEMBER 15, 2024

Voice search and conversational marketing are set to gain prominence in user engagement. The Rise of AI and Machine Learning AI in advertising and marketing will become essential tools in the digital marketing toolbox by 2025. Video content on social media will reign supreme, particularly short-form videos.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

AdvertiseMint

DECEMBER 22, 2024

Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences. Leveraging machine learning, companies will be able to analyze consumer data more comprehensively, leading to highly targeted and dynamic ads.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. Let’s dive into how.

Conversion 98

Conversion Marketing Click Through Rate Conversion Rate 98

The Ad Tech Blog

JUNE 1, 2024

These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. Next, the data must be processed and analyzed to create detailed user profiles.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

The Ad Tech Blog

MAY 1, 2024

It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. This approach relies heavily on data analytics, machine learning ( ML ), and artificial intelligence ( AI ) to process and react to user data instantaneously.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. . “The opportunity for ad ops, if you look at things like what companies are doing with AI campaign generation platforms, is massive,” Hamid says.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

APRIL 9, 2025

Sometimes, that creates a bad experience because humans can pick up on some things during a conversation that machines can’t. The team uses Google BigQuery, Vertex AI and Gemini to suggest orders through push notifications or email.

Marketing 78

Marketing Machine Learning Conversion Communications 78

Digiday

SEPTEMBER 24, 2024

This is the thesis that Business Insider’s chief subscriptions officer Katie Friedman had when she joined the company last year: A smart paywall that uses machine learning can increase conversion rates and, ultimately, boost the total revenue yielded from online audiences.

Conversion 73

Conversion Machine Learning Conversion Rate Audience 73