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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). The model allows marketers to drive conversions more effectively, and taking the following steps is a way to reach this goal. Technology-related costs.

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The marketer’s guide to conquering data quality issues

Martech

Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. High bounce rates and low conversion metrics : Your email bounce rate suddenly spikes or your ad conversion rate plummets. Email verification services can flag invalid addresses. The culprit?

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. AI and machine learning are often used to spot these patterns automatically.