Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing 139

Marketing Conversion Rate SEO Conversion 139

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries.

Marketing 129

Marketing Machine Learning Conversion SEO 129

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 126

Marketing Conversion MarTech Brand Awareness 126

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Martech

FEBRUARY 12, 2025

Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands.

Marketing 118

Marketing Conversion MarTech Media 118

Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. However, old-school methods such as email marketing still hold significant value.

Audience 150

Audience Marketing eCommerce SEO 150

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 130

Marketing Communications Education Conversion 130

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

Marketing 135

Marketing eCommerce MarTech Education 135

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world.

Cookies 129

Cookies Marketing Pop-Up Conversion 129

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 133

Marketing CPL CPA Finance 133

Martech

OCTOBER 25, 2024

B2B marketers in the U.S. How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations? I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing.

Marketing 112

Marketing Conversion MarTech 112

Martech

SEPTEMBER 11, 2024

It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. Out-of-touch marketers. Consumers are aware that marketers have data on their interests and purchases. Consumers also show more interest in certain personal values than marketers do.

Marketing 126

Marketing Conversion MarTech Media 126

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.

Marketing 129

Marketing Fashion Media Conversion 129

Martech

AUGUST 2, 2024

The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s planning and budgeting season,” said no marketer ever. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Oh, goodie!

Marketing 114

Marketing Fashion Communications Conversion 114

Adweek

OCTOBER 4, 2024

Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona.

Conversion 279

Conversion Media Advertising Marketing 279

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 121

Marketing Brand Awareness ROI Conversion 121

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Marketing 136

Marketing SEO Education Conversion 136

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations.

Marketing 117

Marketing Machine Learning Finance Communications 117

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 121

Marketing Finance ROI Ad Targeting 121

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “When we got to a certain level of scale,” he said, “we looked at conversion level by age. Guess what we found? They’re humans.”

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Adweek

NOVEMBER 24, 2023

By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the success (or lack thereof) around your marketing is almost always tied to how developed and intentional your plan.

Conversion Rate 344

Conversion Rate Marketing Conversion 344

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning.

Marketing 117

Marketing MarTech Communications Conversion 117

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing 124

Marketing Banner SEO MarTech 124

Martech

JANUARY 23, 2025

We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person. The post What can marketers learn from the Savannah Bananas?

Marketing 126

Marketing Entertainment Conversion MarTech 126

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 122

A/B Testing Marketing Conversion Rate ROI 122

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. Achieving operational maturity within a marketing department of 50 associates with a $20 million budget will look completely different than a four person department with a $1 million budget. Time tracking.

Marketing 112

Marketing Conversion Rate MarTech Conversion 112

Adweek

JULY 31, 2024

Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK. In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings.

Fashion 311

Fashion Marketing Retail Conversion 311

Martech

NOVEMBER 22, 2024

Marketers gathered at the fall 2024 MarTech Conference for a discussion of intent data — what it does well, where it struggles and where organizations are seeing success. 12:40: Where marketers have success with intent data. 12:40: Where marketers have success with intent data. 4:10: What is the story the intent is telling?

Marketing 113

Marketing MarTech Conversion 113

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

Marketing 130

Marketing Communications Audience SEO 130

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 129

Marketing Manufacturing AutoMobile Machine Learning 129

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. 4 tips for using AI in your email marketing campaigns 1. We get it, FNAME.

Marketing 133

Marketing Food Impressions Conversion 133