Adweek

OCTOBER 4, 2024

Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona.

Conversion 274

Conversion Media Advertising Marketing 274

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Let me explain.

Conversion 123

Conversion Marketing Audience SEO 123

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 119

Conversion Marketing Conversion Rate Audience 119

Exchange Wire

SEPTEMBER 12, 2024

Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [.]

Conversion 105

Conversion Advertising Media Marketing 105

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Conversion 102

Conversion Marketing Communications Retargeting 102

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. There is a growing need to complement this approach with more dynamic and conversational approaches. Hardly “brief” at that point! Making room (and time!)

Conversion 79

Conversion Marketing A/B Testing Electronics 79

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. LinkedIn’s new offerings will boost marketers’ and publishers’ abilities to reach new business heights. B2B marketers and publishers can also refine their targeting. “All it takes is five minutes.

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Leading U.S.

Conversion 107

Conversion Marketing SEO MarTech 107

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals.

Conversion 202

Conversion Conversion Rate SEO Brand Awareness 202

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. ADMaP uses identity mapping and attribution computation with secure, encrypted, private data handling, to bring exposure data and conversion data together. For more information, go here.

Conversion 96

Conversion Cookies MarTech Advertising 96

Ad Rants

MARCH 25, 2024

Targeted Design and Content The content and design of these pages are matched to the needs and preferences of the target audience, enabling small and medium-sized businesses (SMBs) to develop focused marketing campaigns aimed at particular client segments. They do this by having a clear call-to-action (CTA) and a focused message.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

Martech

AUGUST 16, 2024

Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. They’re aware of most modern marketing tactics. Today’s consumers are savvy.

Conversion 101

Conversion Clickbait Communications Impressions 101

Marketing Tech News

AUGUST 16, 2024

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

Conversion Rate 52

Conversion Rate Conversion Marketing Audience 52

Martech

APRIL 26, 2023

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Click here to view more MarTech webinars.

Conversion 86

Conversion Marketing MarTech Media 86

Ad Monsters

MAY 15, 2024

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. What specific gaps in the market are these brands designed to fill?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech

OCTOBER 7, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Do you care about site speed and conversion? Answer: Absolutely, site speed is a critical factor that directly impacts conversion rates. I am trained with MarTech content.

Conversion 60

Conversion Conversion Rate MarTech eCommerce 60

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Ad Tech Daily

MARCH 9, 2023

For the first time, marketers of all disciplines can ask deep questions about their performance data and instantly receive answers–including predictive and prescriptive analysis–without any technical expertise. PALO ALTO, Calif.

Conversion 94

Conversion Marketing Ad Tech Media 94

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 95

Conversion Machine Learning A/B Testing Conversion Rate 95

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 90

Conversion Communications MarTech Marketing 90

Martech Series

OCTOBER 25, 2022

Alida, a leader in experience management, delivered its Fall 2022 product release, bringing to market new technology innovations on its market-leading Total Experience Management (TXM) platform, including a new Conversational Surveys product. The post Alida Launches Conversational Surveys appeared first on MarTech Series.

Conversion 88

Conversion Communications MarTech Audience 88

Adweek

NOVEMBER 24, 2023

By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the success (or lack thereof) around your marketing is almost always tied to how developed and intentional your plan.

Conversion Rate 343

Conversion Rate Marketing Conversion 343

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys…. Mullen, Chief Marketing Officer at Interactions.

Conversion 76

Conversion eCommerce Marketing Communications 76

Ad Rants

NOVEMBER 7, 2022

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. It's also beneficial to work with a digital marketing specialist with proven results in your industry. Conduct Keyword Research. Highlight the Value.

Conversion 130

Conversion A/B Testing Audience Advertising 130

Adweek

FEBRUARY 9, 2024

In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the importance of humanizing brands and going beyond entertainment to drive positive change.

Marketing 274

Marketing Entertainment Conversion 274

Martech

SEPTEMBER 17, 2021

Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If

Conversion 122

Conversion Marketing A/B Testing MarTech 122

Martech Series

JANUARY 26, 2023

technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions. Airmeez announced they will be working with SoundHound AI, Inc.

Conversion 101

Conversion Communications Healthcare Education 101

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 73

A/B Testing Control Group Marketing Conversion Rate 73

Martech Series

DECEMBER 1, 2022

one of the largest, global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced that VoiceFoundry, a TTEC Digital company, has achieved the Amazon Web Services (AWS) Conversational Artificial Intelligence (AI) Competency. TTEC Holdings , Inc. ,

Conversion 86

Conversion MarTech Communications Marketing 86

Martech

MARCH 21, 2024

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice.

Conversion 80

Conversion MarTech Audience Marketing 80

Single Grain

AUGUST 21, 2023

It’s disheartening when your sales plateau or when that surge in conversions seems like it’s always just out of reach. That’s why we’ve assembled a list of easy ecommerce marketing tips that you can try with your own product listings to bump the needle on your conversions. Conversion rates are 1.8X

eCommerce 52

eCommerce Conversion Marketing Conversion Rate 52

Martech Series

OCTOBER 12, 2022

Conversational interactions offer the opportunity to flex the full powers of ABM’s personalized approach while avoiding the potentially detrimental drawbacks of digital fatigue. Forrester research has found that just a quarter of B2B marketers using chat combine it with AI to optimize conversational marketing dialogue.

Conversion 71

Conversion Marketing Communications MarTech 71

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. increase in organic conversions. increase in organic conversions. This success came from mostly organic efforts.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52