MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting, or are looking for a refresher, we’ve got you covered. Conversion Campaigns. contact-form-7].

Retargeting 81

Retargeting Conversion Rate Conversion Shipping 81

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 80

Retargeting Cookies Brand Awareness Conversion 80

MNTN

FEBRUARY 10, 2023

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform).

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

MNTN

AUGUST 25, 2023

Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. Let’s explore what bottom of funnel marketing is, as well as the tactics you can use to help convert your qualified prospects into customers.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

MNTN

MAY 18, 2022

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Conversion Campaigns. contact-form-7].

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

SEPTEMBER 9, 2022

Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Ultimately, the insights gleaned from this feature alone is a powerful addition to any B2B advertiser’s overall marketing strategy. conversion rate with MNTN Performance TV.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Ultimately, the insights gleaned from this feature alone is a powerful addition to any B2B advertiser’s overall marketing strategy. conversion rate with MNTN Performance TV.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Retargeting is a marketing technique which redisplays ads to people who’ve previously shown an interest in a website,” said Vanes.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 117

Marketing SEO Retargeting Conversion 117

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “When we got to a certain level of scale,” he said, “we looked at conversion level by age. Guess what we found? They’re humans.”

Marketing 122

Marketing Retail Retargeting Conversion Rate 122

Martech

SEPTEMBER 30, 2024

Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. The customer journey is rarely linear.

Marketing 112

Marketing Conversion Retargeting Media 112

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 70

Conversion Advertising Cookies Demand Side Platform 70

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. It has everything to do with search retargeting. Here’s your chance to find out more about what search retargeting is and how it works, as well as how you can start using it today to drive traffic to your brand. What Is Search Retargeting? How Does Search Retargeting Work?

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

RevX

NOVEMBER 22, 2021

With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Ride the growth wave with app retargeting. Retargeting is a cornerstone to app marketing, and with good reason. How do you drive conversions?

Retargeting 52

Retargeting CPM Conversion Audience 52

Single Grain

NOVEMBER 22, 2019

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. 4) Reuse the Image in On- and Off-site Retargeting Content.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 117

Cookies Marketing Retargeting CPC 117

RevX

JANUARY 27, 2022

In reality, this is when app marketers should invest in it. Organic engagement rises to all-time highs, and app marketers assume that they don't need to invest in paid advertising. Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Want to keep a healthy app user base?

Retargeting 52

Retargeting eCommerce CPM Shipping 52

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? This direct correlation between conversions and revenue makes it a crucial metric.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Single Grain

MAY 18, 2021

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. And that’s where your lead magnet creation and marketing must focus. Effective Marketing and Distribution Strategies.

Conversion 145

Conversion SEO Audience Conversion Rate 145

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

MNTN

OCTOBER 9, 2024

Marketing can sometimes feel like a whirlwind of jargon and strategies. Luckily, two of the most popular tactics are easily identifiable: account-based marketing (ABM) and demand generation. Not familiar what sets account-based marketing vs. demand generation apart? What Is Account-Based Marketing?

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

Marketing can sometimes feel like a whirlwind of jargon and strategies. Luckily, two of the most popular tactics are easily identifiable: account-based marketing (ABM) and demand generation. Not familiar what sets account-based marketing vs. demand generation apart? What Is Account-Based Marketing?

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

APRIL 24, 2023

Sales Funnel vs. Marketing Funnel If your business has been focused on sales and marketing in the past, you have probably also heard of a concept called a “marketing funnel.” While both sales funnels and marketing funnels are conceptual models, the difference is the kind of engagement each “funnel” has to the point of sales.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 112

MarTech Marketing Healthcare Finance 112

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Advertising 52

Martech

JULY 8, 2024

Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. None of these methods is perfect, but if used together, some visitors could be identified for marketing follow-up. But these days, things have changed, some for better and some for worse.

Retargeting 99

Retargeting Pop-Up Conversion Conversion Rate 99

Martech Series

AUGUST 31, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced an integration with Attentive, boosting top-class mobile marketing with optimized AI eCommerce personalization. Fast Simon’s AI eCommerce optimization and advanced data collection enrich Attentive’s top-class short messaging service (SMS) and email marketing.

eCommerce 95

eCommerce Retargeting Marketing Retail 95

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 116

Brand Lift Marketing Brand Awareness Audience 116

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation.

Advertising 52

Advertising Marketing Ad Inventory Impressions 52

Digiday

FEBRUARY 1, 2024

They feel left out of the conversation, especially when it comes to Google’s alternative: the Privacy Sandbox. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 94

Audience Retargeting Cookies Conversion 94

Ad Monsters

DECEMBER 1, 2023

It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. It may strain your marketing budget, potentially restricting your capacity to reach your target audiences effectively. Additionally, take into account the power of A/B testing.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Updated September 2023.

Marketing 105

Marketing Conversion SEO Conversion Rate 105