Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The post AI-powered martech news and releases: October 24 appeared first on MarTech. The report can be viewed here.

MarTech 124

MarTech Communications SEO Conversion 124

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools). Disruptors. Data-driven insights.

MarTech 126

MarTech Machine Learning Conversion Conversion Rate 126

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. Users can search for articles, access FAQs, or engage in natural conversations with the chatbot. Smells like AI spirit? Email: Business email address Sign me up! Processing.

MarTech 120

MarTech Healthcare SEO Conversion 120

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 122

ROI MarTech Conversion Rate Marketing 122

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

SEPTEMBER 12, 2024

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. The post AI-powered martech news and releases: September 12 appeared first on MarTech. Oracle Cloud ERP’s AI optimizes financial processes, improves sustainability analytics and has predictive cash forecasting capabilities.

MarTech 114

MarTech Conversion Affiliates SEO 114

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 114

MarTech Audience Marketing Conversion 114

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. Omilia’s Pathfinder is designed to reduce conversational AI deployment times. AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Adthena , a provider of search intelligence for enterprise brands, updated Ask Arlo, its conversational AI tool for marketers. The post AI-powered martech releases and news: July 11 appeared first on MarTech.

MarTech 102

MarTech SEO Machine Learning Audience 102

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. The post 9 essential tips for building a website that drives conversions appeared first on MarTech. Email: Business email address Sign me up!

Conversion 117

Conversion SEO Communications Audience 117

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Audit your martech stack Identify existing gaps and opportunities where AI can enhance performance. Processing.

ROI 115

ROI MarTech Agency Marketing 115

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The post AI-powered martech news and releases: January 9 appeared first on MarTech.

MarTech 115

MarTech CPM Banner Retail 115

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. The technology enhances customer experience by improving retention, increasing sales conversions and reducing service costs. Processing.

MarTech 97

MarTech Retail Conversion Education 97

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Dig deeper: Is it time to clean out your martech stack?

MarTech 125

MarTech ROI Conversion Rate Marketing 125

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! How will AI martech affect the buyer experience? Early-stage SDR and BDR work is hard and, given the generally low conversion rate of cold-calls to closed-won customers, expensive and time-consuming.

MarTech 100

MarTech Pop-Up Conversion Rate Marketing 100

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Screenshot of HubSpot’s “Customer Conversation Data” options.

MarTech 93

MarTech Marketing Conversion Media 93

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. When a platform promises better conversion rates, measure them. Your marketing stack isn’t delivering what you need, am I right? Reality looks different. Track these impacts ruthlessly.

MarTech 112

MarTech Finance Conversion Rate Conversion 112

Martech

OCTOBER 7, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Do you care about site speed and conversion? Please keep language simple.

Conversion 65

Conversion Conversion Rate MarTech eCommerce 65

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This allows businesses to manage TikTok messages and conversations from other popular channels on a single platform. Processing.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Semrush is MarTech’s parent company.) Agora launched the Conversational AI Engine, which enables developers to build interactive voice experiences.

MarTech 104

MarTech SEO Conversion Retail 104

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. Loris , a customer intelligence platform, launched “Ask Loris,” an AI-powered solution designed to help customer service teams gain insights from customer service conversations. So, you know, it’s something to keep an eye on.” Processing.

MarTech 100

MarTech Communications Conversion Marketing 100

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents. QProbe is part of Toluna’s AI Everywhere strategy and aims to create conversational insights in quantitative and qualitative research.

MarTech 70

MarTech Ad Inventory Ad Space Conversion 70

Martech

OCTOBER 7, 2024

That’s an issue martech practitioners confront all the time. As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year.

MarTech 73

MarTech Brand Awareness Conversion Marketing 73

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. The post AI-powered martech releases and news: February 27 appeared first on MarTech.

MarTech 84

MarTech Conversion Rate SEO Audience 84

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. It conducts real-time conversations, adapts to caller intent, and seamlessly hands off inquiries to human agents when necessary.

MarTech 72

MarTech Ad Server Audience Entertainment 72

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 68

MarTech Conversion Fashion Retail 68

Martech

FEBRUARY 12, 2025

In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-form written content and the Mommy Bloggers, to the short-form video we associate with influencer marketing today. Its also big business for both content creators and brands. Processing.

Marketing 118

Marketing Conversion MarTech Media 118

Martech

NOVEMBER 1, 2024

Our 12-minute conversation covers topics like Konrad’s advice for marketers and advertisers moving forward. The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. appeared first on MarTech. Where Google takes things from here. Processing.

Cookies 121

Cookies Conversion MarTech Advertising 121

Martech

JANUARY 23, 2025

We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person. appeared first on MarTech. Email: Business email address Sign me up!

Marketing 126

Marketing Entertainment Conversion MarTech 126

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.

Brand Awareness 124

Brand Awareness Conversion MarTech Advertising 124

Martech

JANUARY 30, 2025

— Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. Dash streamlines lead conversion with AI agents, automation tools, and data-driven reporting, helping businesses optimize customer interactions. The post AI-powered martech news and releases: January 30 appeared first on MarTech.

MarTech 72

MarTech Education Conversion Communications 72