Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Anyway, here are this week’s AI-powered martech releases etc.: Meltwater , a media intelligence company, partnered with Blackbird.AI A chatbot to help answer athletes’ queries in natural language.

MarTech 109

MarTech Click Through Rate Machine Learning Conversion 109

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools). Disruptors. Data-driven insights.

MarTech 122

MarTech Machine Learning Conversion Conversion Rate 122

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. Smells like AI spirit? Processing.

MarTech 116

MarTech Healthcare SEO Conversion 116

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 123

Media Advertising Conversion Rate Conversion 123

Martech

JULY 18, 2024

AI creates more body image issues: “Two out of three people anticipate that AI-generated models, influencers and media imagery will impact the perception of real humans.” Omilia’s Pathfinder is designed to reduce conversational AI deployment times. Tatari has an AI-powered media buying system for linear and streaming TV advertising.

MarTech 112

MarTech Machine Learning Conversion Rate Conversion 112

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 111

MarTech Audience Marketing Conversion 111

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

Conversion 96

Conversion ROI Brand Awareness Click Through Rate 96

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. The post 9 essential tips for building a website that drives conversions appeared first on MarTech. Processing.

Conversion 113

Conversion SEO Communications Audience 113

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The platform combines first-party audiences with creative and media in a single workflow.

MarTech 112

MarTech CPM Banner Retail 112

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. Scope3 introduced the Scope3 Agentic Media Platform and Brand Standards, a brand safety and suitability tool. Processing.

MarTech 90

MarTech Retail Conversion Education 90

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Identity solutions can help tie conversions to ads, which is essential to proving their value. Why we care. RMNs saw 16.3%

Retail 112

Retail Media Retargeting Audience 112

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. This is why brands must rethink their media strategies and redefine how success is measured.

Media 122

Media Impressions Audience Conversion 122

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 116

Retail Media Conversion Advertising 116

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. They provide me with summaries and extract insights that I either agree or disagree with.

MarTech 91

MarTech Marketing Conversion Media 91

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Semrush is MarTech’s parent company.) Jivox released an AI-powered creative compliance tool for retail media ads. Crossware introduced AI-driven tools for business automation.

MarTech 100

MarTech SEO Conversion Retail 100

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance. Processing.

MarTech 85

MarTech Demand Side Platform Machine Learning Conversion Rate 85

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 122

ROI Media Audience Ad Inventory 122

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 112

Conversion Rate A/B Testing Conversion Click Through Rate 112

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 126

Marketing SEO Retargeting Conversion 126

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents. registration required).

MarTech 67

MarTech Ad Inventory Ad Space Conversion 67

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 114

Media Advertising Ad Ops Non-Profit 114

Martech

JANUARY 23, 2025

Its a concept almost perfectly designed for social media and online video, and thats exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for years, entered a lottery for a chance to see it all in person. appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing 123

Marketing Entertainment Conversion MarTech 123

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. billion, up from $4 billion last year.

MarTech 68

MarTech Ad Server Audience Entertainment 68

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

OCTOBER 3, 2024

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Measurement partnerships.

Media 72

Media Retail Conversion Advertising 72

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. It can quickly create marketing strategies, new product concepts, competitive analysis, social media messages, blog posts and design print and outdoor advertising.

MarTech 67

MarTech A/B Testing Conversion Education 67

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 127

Marketing ROI MarTech Conversion 127

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. Mundial Media launched Cadmus 2.0, Email: Business email address Sign me up!

MarTech 79

MarTech Conversion Rate SEO Audience 79

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 79

Advertising Media Conversion Audience 79

Martech

FEBRUARY 12, 2025

In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-form written content and the Mommy Bloggers, to the short-form video we associate with influencer marketing today. Its also big business for both content creators and brands. Processing.

Marketing 114

Marketing Conversion MarTech Media 114

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. It handles every stage of programmatic advertising, from building campaigns to optimizing execution, creating fully data-driven media plans and executing them. It gathers customer insights from social media and takes accelerated action to enhance customer experiences.

MarTech 60

MarTech Audience Communications Conversion 60

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It provides valuable insights into visitor demographics, engagement, and conversion paths.

Conversion Rate 114

Conversion Rate MarTech Conversion Marketing 114

Martech

JANUARY 30, 2025

— Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. No one disputes that. Processing.

MarTech 68

MarTech Education Conversion Communications 68

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Use eye-catching graphs for monthly social media posts. Processing.

Conversion 133

Conversion Audience Marketing MarTech 133

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Continued growth of video-centric media like TikTok and Instagram. It’s hard to keep up!

Marketing 133

Marketing eCommerce MarTech Education 133

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack?

Advertising 132

Advertising Non-Profit MarTech SEO 132