Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further.

Marketing 124

Marketing Public Relations Communications MarTech 124

Martech

MAY 17, 2024

When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. You’re told that you need PR, which stands for press release, right?

Communications 117

Communications Public Relations Media Brand Awareness 117

Martech

JANUARY 26, 2023

Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly. Then, the data can provide actionable insights such as top media affinities, social channel preferences, attitudes and behaviors and conversational trends.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech Series

MARCH 1, 2023

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint. Download the report (no registration required).

Marketing 113

Marketing Public Relations Education MarTech 113

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 117

Marketing Manufacturing Communications Healthcare 117

Martech

OCTOBER 14, 2022

Before we dive too far into the conversation about why you might not need to hire a CMO just yet, let’s establish a baseline. Get MarTech! They also become a member of your C-suite with the primary responsibility of overseeing all marketing functions, including advertising, public relations, sales promotion and customer service.

Non-Profit 123

Non-Profit Communications Marketing Public Relations 123