Martech

NOVEMBER 8, 2024

For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. The post Maximizing your B2B paid media ROI with alternative platforms appeared first on MarTech.

ROI 123

ROI Media Audience Ad Inventory 123

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The post AI-powered martech news and releases: October 24 appeared first on MarTech. The report can be viewed here.

MarTech 121

MarTech Communications SEO Conversion 121

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai Processing.

MarTech 111

MarTech Food Machine Learning SEO 111

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 107

MarTech Conversion Conversion Rate Marketing 107

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Questions for vendors Questions to ask each vendor include: What kind of conversion rate improvements do you typically see with your clients?

Conversion 110

Conversion ROI Conversion Rate MarTech 110

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 122

ROI Machine Learning Marketing Audience 122

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Eighty-six percent that intent data leads increase Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversions. The post More pressure on B2B marketers to prove ROI appeared first on MarTech.

ROI 115

ROI Marketing Conversion MarTech 115

Martech

MARCH 18, 2022

“ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. The textbook definition of marketing was a conversation between a market and its consumer. Yet how many executives think of marketing as a conversation?” Brenner asked.

ROI 125

ROI Marketing Click Through Rate Conversion 125

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Get MarTech!

ROI 117

ROI Marketing Pop-Up Audience 117

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Conversion 104

Conversion Machine Learning A/B Testing Conversion Rate 104

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 127

Conversion Marketing Conversion Rate Audience 127

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 130

Conversion Marketing Audience SEO 130

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

Conversion 94

Conversion Conversion Rate ROI MarTech 94

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Dig deeper: Is it time to clean out your martech stack?

MarTech 120

MarTech ROI Conversion Rate Marketing 120

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 118

Conversion Marketing Communications Retargeting 118

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

MarTech 107

MarTech A/B Testing ROI Conversion 107

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. past-user email campaigns have 3X higher conversion rates versus other email campaigns.

MarTech 121

MarTech Conversion Rate SEO ROI 121

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 114

MarTech Conversion Rate eCommerce Conversion 114

Martech

AUGUST 23, 2023

asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Here are some best practices for getting higher ROI from your ABM solution. The ABM strategy the company was using had scaled up the messages being sent out to prospects, but it failed to drive up the conversion rate. Get MarTech!

ROI 96

ROI Conversion Rate MarTech Conversion 96

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. When you pay attention to these important aspects of your audiences, measuring the ROI on personalized content, offers and experiences becomes greatly valuable. Get MarTech! The second and third parts will look at content and process measurements.

ROI 104

ROI Audience Machine Learning Cookies 104

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. ” Each segment can be targeted with tailored marketing strategies for higher engagement and conversion rates.

MarTech 116

MarTech Communications Machine Learning Conversion Rate 116

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Take our brief 2024 MarTech Replacement Survey The post AI-powered martech news and releases: June 13 appeared first on MarTech. .’” They could do this until Feb.

MarTech 106

MarTech SEO Retail Audience 106

Martech Series

NOVEMBER 20, 2022

. “The new offerings that accompany our new look and feel will allow our clients to more seamlessly drive performance, maximize ROI, and track accurate results.” Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Conversion 96

Conversion Affiliates Media ROI 96

Martech

SEPTEMBER 23, 2022

It’s not magic, it’s martech. The problems start when there’s no real plan to optimally select, implement and use a martech solution or integrate it into your existing ecosystem. “I’m sure you can find a hundred or so martech vendors selling some version of a platform that will do what you need it to do.

MarTech 114

MarTech ROI Marketing Conversion 114

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. Sign up today!

Conversion 104

Conversion ROI Ad Targeting MarTech 104

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it.

ROI 79

ROI Marketing Finance Conversion 79

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. Processing.

Advertising 122

Advertising ROI CPA Conversion 122

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. I wish it were that simple when it comes to AI.

Marketing 128

Marketing ROI MarTech Conversion 128

Martech

NOVEMBER 1, 2022

Martech: More complex than a black hole. That same survey also notes that more than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole.” The same applies to your martech stack. Dig deeper: 5 steps to martech stack success. Processing.

MarTech 115

MarTech ROI Pop-Up Marketing 115

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents.

MarTech 68

MarTech Ad Inventory Ad Space Conversion 68

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. This shift puts Appspace right in the center of these workplace conversations and related technology decisions. This trend will continue with smaller and more targeted events that allow for deeper conversations. As marketing.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Brand Awareness 105

Brand Awareness ROI Click Through Rate Conversion 105

Martech

DECEMBER 28, 2023

Use transactional, trigger and journey emails for higher engagement and conversions. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Get MarTech!

Marketing 117

Marketing ROI MarTech Conversion 117

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Impressions 120

Impressions Finance Marketing Non-Profit 120

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 115

ROI Finance Brand Awareness Conversion 115

Martech

SEPTEMBER 19, 2024

It’s important to remember that chatbots have token limits , which is effectively how much the chatbot can remember about your given conversation. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM. Email: Business email address Sign me up! Processing.

Conversion Rate 132

Conversion Rate Click Through Rate Conversion CPM 132