illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

SEPTEMBER 24, 2024

TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance.

Search Advertising 64

Search Advertising Conversion MarTech Advertising 64

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Equip your team for great conversations. Produce conversations of value. “If

Conversion 121

Conversion Machine Learning Communications Call for Action 121

Martech Series

SEPTEMBER 23, 2022

Combined with the marketing and sales expertise, BrightBid’s AI- and human-led offering helps companies deliver an average 20% increase in conversions. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen.

CPC 85

CPC MarTech Search Advertising Conversion 85

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! Click here to download! Automate personalization rules for the journey.

MarTech 125

MarTech Machine Learning Communications Marketing 125

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. And if they come to you with a problem or a question on one channel, they expect the conversation to flow seamlessly to other digital outposts. Learn more here.

Communications 111

Communications MarTech Conversion Search Advertising 111