Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. This is why brands must rethink their media strategies and redefine how success is measured.

Media 122

Media Impressions Audience Conversion 122

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 116

Retail Media Conversion Advertising 116

Adweek

OCTOBER 24, 2023

Real estate isn't always a topic that receives a warm welcome in conversations. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar.

Real Estate 315

Real Estate Media Entertainment Conversion 315

Adweek

JULY 30, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the transformative landscape of retail media.

Retail 282

Retail Media Conversion eCommerce 282

AdExchanger

FEBRUARY 18, 2025

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.

Conversion 74

Conversion Media Marketing Advertising 74

Adweek

OCTOBER 4, 2024

Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona.

Conversion 274

Conversion Media Advertising Marketing 274

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 116

Media Ad Tech Retail Display Advertising 116

Adweek

SEPTEMBER 26, 2024

AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it's being put to the test in publishers' subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. Digiday)

Conversion 273

Conversion Audience Media Advertising 273

Adweek

JANUARY 8, 2024

If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media, and the accountability and measurement that come with it, is exhausting. Digital fatigue is real.

Conversion 298

Conversion Marketing Media 298

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Identity solutions can help tie conversions to ads, which is essential to proving their value. Why we care. RMNs saw 16.3%

Retail 112

Retail Media Retargeting Audience 112

Adweek

FEBRUARY 15, 2024

You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that's not the only reason why. Auntie Anne's has become a brand on social that takes.

Conversion 335

Conversion Media Advertising 335

Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

Retail 281

Retail Media Conversion Advertising 281

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 122

ROI Media Audience Ad Inventory 122

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 114

Media Advertising Ad Ops Non-Profit 114

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Adweek

NOVEMBER 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.

Media 300

Media Cookies Conversion 300

Fuel Lines

JULY 6, 2023

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate.

Media 246

Media Communications Conversion Audience 246

Martech

OCTOBER 3, 2024

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Measurement partnerships.

Media 72

Media Retail Conversion Advertising 72

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 81

Advertising Media Conversion Audience 81

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Welcome to this episode of the Marketing Vanguard podcast.

Ad Tech 173

Ad Tech Marketing Entertainment Conversion 173

AdvertiseMint

FEBRUARY 22, 2025

In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. Which means more accurate conversion tracking, improved ad optimization, and better revenue attribution.

Conversion 52

Conversion Marketing Agency Advertising 52

Digiday

JANUARY 6, 2025

The deal gives Omnicom Media Group and Flywheel first-to-market access in the U.S. Via a beta test, Flywheel customers are able to access five years of search history to see how consumers purchase habits and conversions have evolved or changed in that time, which allows brands to adjust their strategies accordingly.

Media 85

Media Conversion Marketing 85

Adweek

JUNE 10, 2024

The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.

Entertainment 352

Entertainment Conversion Media Advertising 352

Adweek

JULY 9, 2024

As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks.

Retail 293

Retail Conversion Media Advertising 293

Adweek

FEBRUARY 18, 2025

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse.

Clickbait 201

Clickbait Conversion Advertising Media 201

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Conversion Rate 112

Conversion Rate A/B Testing Conversion Click Through Rate 112

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 84

Agency Media Impressions Conversion 84

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Marketing 126

Marketing SEO Retargeting Conversion 126

Adweek

OCTOBER 11, 2023

In a conversation with Adweek's Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand's deliberate year-round commitment to investing in the LGBTQ+ community.

Conversion 332

Conversion Media 332

Adweek

OCTOBER 4, 2024

The National Football League is in talks with David Ellison's Skydance Media and one of his major investors, RedBird Capital Partners, that could result in some of the league's media assets changing hands, according to people familiar with the conversations.

Conversion 274

Conversion Media 274

Adweek

APRIL 12, 2024

After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform.

Conversion 326

Conversion Media Marketing Advertising 326

PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 62

Media Retail Education ROI 62

Digiday

MARCH 10, 2025

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Based on the platforms latest earnings, in which Pinterest reported $3.65 billion in total revenue for 2024, that quiet battle seems to have reached a fever pitch. Pinterests efforts seem to be paying off. Continue reading this article on digiday.com.

Conversion 79

Conversion Media Advertising Marketing 79

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Adweek

MARCH 7, 2024

The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round of cuts in 12 months following headcount reductions in May and December.

Conversion 312

Conversion Media 312

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail 297

Retail Conversion Media 297

Martech

JANUARY 23, 2025

Its a concept almost perfectly designed for social media and online video, and thats exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for years, entered a lottery for a chance to see it all in person. But that doesnt mean you can’t learn from how the Bananas built a phenomenon. Processing.

Marketing 123

Marketing Entertainment Conversion MarTech 123