Adweek

SEPTEMBER 26, 2024

AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it's being put to the test in publishers' subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. Digiday)

Conversion 237

Conversion Audience Media Advertising 237

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. One of the most important things you can do to boost your conversion rates is to publish consistently.

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Fuel Lines

JULY 6, 2023

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate.

Media 246

Media Communications Conversion Audience 246

Adweek

JULY 15, 2022

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

Retail 235

Retail Media Conversion 235

Martech

DECEMBER 6, 2024

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot.

Conversion 117

Conversion Machine Learning Communications MarTech 117

Adweek

DECEMBER 30, 2024

The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will.

Media 146

Media Conversion 146

Adweek

JUNE 17, 2022

They joined pledges, dedicating a certain number of their clients' media dollars to minority-owned publications. Many agencies have publicly committed more equitable advertising. But the industry still has a long way to go. The 4A's Now. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents.

Conversion 221

Conversion Agency Media Advertising 221

Adweek

NOVEMBER 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.

Media 248

Media Cookies Conversion 248

Adweek

JUNE 10, 2024

The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.

Entertainment 351

Entertainment Conversion Media Advertising 351

Adweek

OCTOBER 5, 2022

On the Mic with Ad Results Media explores the business of creator-based media across podcasts, video and emerging audio. They also welcome conversations exploring the latest trends, Adweek is proud to present the latest edition to Adweek Podcast Network!

Media 203

Media Conversion 203

Adweek

APRIL 12, 2024

After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform.

Conversion 307

Conversion Media Marketing Advertising 307

Adweek

JANUARY 31, 2023

For the second year running, climate-focused media company Pique Action and the Center for Climate, Health, and the Global Environment (C-CHANGE) at Harvard T.H. Chan School of Public Health have put together a list of top talent in this category.

Conversion 212

Conversion Media 212

Adweek

JULY 9, 2024

As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks.

Retail 272

Retail Conversion Media Advertising 272

Exchange Wire

SEPTEMBER 12, 2024

Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [.]

Conversion 105

Conversion Advertising Media Marketing 105

Adweek

AUGUST 8, 2022

While diversity, equity and inclusion has become a major topic of discussion among advertisers in the last two years, communities with disabilities, especially those with hearing impediments, are often left out of the conversation.

Media 233

Media Conversion Advertising 233

Adweek

MARCH 7, 2024

The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round of cuts in 12 months following headcount reductions in May and December.

Conversion 284

Conversion Media 284

Adweek

OCTOBER 11, 2023

In a conversation with Adweek's Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand's deliberate year-round commitment to investing in the LGBTQ+ community.

Conversion 303

Conversion Media 303

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. This is why brands must rethink their media strategies and redefine how success is measured.

Media 127

Media Impressions Audience Conversion 127

Ad Rants

DECEMBER 1, 2022

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw. Wrapping Up. YouTube makes a great platform to share your business videos.

Media 253

Media Audience Conversion Rate SEO 253

Adweek

OCTOBER 4, 2024

The National Football League is in talks with David Ellison's Skydance Media and one of his major investors, RedBird Capital Partners, that could result in some of the league's media assets changing hands, according to people familiar with the conversations.

Conversion 248

Conversion Media 248

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 116

Media Advertising Conversion Rate Brand Lift 116

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail 250

Retail Conversion Media 250

AdExchanger

SEPTEMBER 6, 2023

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling ­– even if it means giving credit to their competitors for driving conversions. The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger.

Media 142

Media Conversion Advertising 142

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Adweek

JUNE 3, 2022

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

Affiliates 241

Affiliates Conversion Media Marketing 241

Adweek

DECEMBER 12, 2022

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record.

Conversion 222

Conversion Media Advertising 222

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. But that might not be the right conversation. Accountability is really what holds progress back.

Retail 124

Retail Media Advertising Agency 124

Marketing Tech News

AUGUST 16, 2024

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

Conversion Rate 97

Conversion Rate Conversion Marketing Audience 97

Adweek

AUGUST 17, 2022

To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the individuals and companies anonymous to keep the conversations candid.

Advertising 245

Advertising Conversion Media 245

Adweek

JULY 21, 2023

Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company's CMO Sejal Shah Miller and her social media team: Keep. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m.,

Conversion 233

Conversion Media 233

Adweek

MAY 4, 2023

Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft's Bing search engine will change its ads business. The answer is, to start, not a lot.

Advertising 240

Advertising Conversion Media Marketing 240

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 126

ROI Media Audience Ad Inventory 126

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 124

Media Marketing Machine Learning MarTech 124

Adweek

DECEMBER 20, 2022

On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz.

Entertainment 229

Entertainment Conversion Media 229

Adweek

OCTOBER 4, 2022

A post appears in your Instagram feed--seemingly an innocent screenshot of a text conversation. Before you get to reading the replies (banter about drinking at the back of a wedding), it's clear that the text conversation is an ad for alcohol. Babe did you put a vodka lemonade in my purse?" one blue bubble reads.

Conversion 282

Conversion Media 282

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Identity solutions can help tie conversions to ads, which is essential to proving their value. Why we care. RMNs saw 16.3%

Retail 107

Retail Media Retargeting Audience 107

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. And it's not just for social media pages and YouTube ads. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Landing page videos play a huge role in boosting conversions and engagement.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243