Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 124

ROI MarTech Marketing Agency 124

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai introduces THINK1.Ai:

MarTech 114

MarTech Food Machine Learning SEO 114

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates. Improved customer loyalty.

Conversion Rate 93

Conversion Rate ROI Conversion eCommerce 93

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions.

Marketing 115

Marketing Finance ROI Ad Targeting 115

Martech

OCTOBER 24, 2024

These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Sociable AI made its Discovery tool free for public use.It

MarTech 122

MarTech Communications SEO Conversion 122

Martech

FEBRUARY 24, 2025

Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics.

A/B Testing 119

A/B Testing Marketing Conversion Rate ROI 119

Ad Rants

DECEMBER 1, 2022

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw. Wrapping Up. YouTube makes a great platform to share your business videos.

Media 253

Media Audience Conversion Rate SEO 253

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 122

ROI Machine Learning Marketing Audience 122

Martech Series

NOVEMBER 20, 2022

Top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity. “As marketers ourselves, we are intimately familiar with the challenges our brands and agencies face every day,” said Dave Dickman, CEO of Tagger Media.

Conversion 96

Conversion Affiliates Media ROI 96

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.” Processing.

Retail 105

Retail Food Cookies Banner 105

Martech

MARCH 18, 2022

“ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. The textbook definition of marketing was a conversation between a market and its consumer. Yet how many executives think of marketing as a conversation?” Brenner asked.

ROI 125

ROI Marketing Click Through Rate Conversion 125

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 127

Conversion Marketing Conversion Rate Audience 127

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.

ROI 117

ROI Marketing Pop-Up Audience 117

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. This approach aids in tracking conversions and understanding the touch points that matter most to your audience. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 130

Conversion Marketing Audience SEO 130

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. They built anticipation through clever social media teasers that capitalized on current trends and teased their live light-show exhibits while leaning into FOMO (fear of missing out).

Marketing 109

Marketing Finance ROI Media 109

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. As you hone in on the right new solutions to roll out across your organization, ensuring a resilient measurement framework for accurate reporting on your media activations is critical.

ROI 103

ROI Conversion Marketing Education 103

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. Its first product, Revmatics CRO, aims to boost ROI on media spending.

MarTech 109

MarTech Conversion Conversion Rate Marketing 109

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. Mentions in business-oriented media like TechCrunch or Forbes.

SEO 110

SEO Conversion Education Rich Media 110

Martech

OCTOBER 14, 2024

Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). Social media management tools (e.g., Lead conversion rates. KPIs: Return on Investment (ROI) for marketing campaigns. Tools: Marketing automation platforms (e.g., Marketo, Mailchimp).

Marketing 111

Marketing Click Through Rate Communications ROI 111

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel.

Marketing 131

Marketing Retail Retargeting Conversion Rate 131

Fuel Lines

AUGUST 4, 2016

John shares advanced SEO and social media concepts – put into simple explanations – that you can put into practice immediately.

Agency 257

Agency SEO Marketing Electronics 257

MNTN

FEBRUARY 20, 2025

Through discovery calls and sales interactions, teams determine whether a lead is truly ready to enter the pipeline, ensuring that only high-value prospects move closer to conversion. In demand generation, ROI helps businesses determine which strategies deliver the highest return and justify future budget allocations.

CPL 71

CPL CPA ROI Conversion 71

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 119

Conversion Marketing Communications Retargeting 119

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel. Updated answer: Certainly!

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Some companies, like Tomorrow.io, have marketers owning multiple specialties such as email, events and social media. How do they do it?

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Ad Monsters

JUNE 19, 2024

Generative AI is ushering in a transformational paradigm shift in business, especially in digital media and advertising. With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Campaigns on LinkedIn are showing a 47% lift in ROI.”

Conversion 110

Conversion Marketing Video Ads ROI 110

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. GRADIANT was built from a clear market need.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. And it's not just for social media pages and YouTube ads. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Landing page videos play a huge role in boosting conversions and engagement.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives.

Conversion 127

Conversion Marketing Education ROI 127

Martech

MARCH 5, 2025

Assess the importance of a sophisticated social media presence, making social marketing management and integration critical. social media, blogging, SEO) is more important to your organization than outbound (email, SMS). Determine the kind of MAP needed Marketing automation is not a one-size-fits-all solution.

Marketing 68

Marketing ROI Conversion Rate Conversion 68

InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 83

Advertising Retail Pop-Up Media 83

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Media 125

Media Marketing Machine Learning MarTech 125