Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.

ROI 118

ROI Marketing Pop-Up Audience 118

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. This approach aids in tracking conversions and understanding the touch points that matter most to your audience. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 130

Conversion Marketing Audience SEO 130

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Fuel Lines

AUGUST 4, 2016

John shares advanced SEO and social media concepts – put into simple explanations – that you can put into practice immediately.

Agency 257

Agency SEO Marketing Electronics 257

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. And it's not just for social media pages and YouTube ads. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Landing page videos play a huge role in boosting conversions and engagement.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 111

Conversion Marketing Communications Retargeting 111

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. GRADIANT was built from a clear market need.

Conversion 104

Conversion Retail Machine Learning Marketing 104

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 123

Marketing ROI MarTech Conversion 123

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Advertising 115

Advertising ROI CPA Conversion 115

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Media 112

Media Marketing Machine Learning MarTech 112

Ad Monsters

JUNE 19, 2024

Generative AI is ushering in a transformational paradigm shift in business, especially in digital media and advertising. With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Campaigns on LinkedIn are showing a 47% lift in ROI.”

Conversion 85

Conversion Marketing Video Ads ROI 85

Digital Remedy

MAY 14, 2024

In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Of course, media spend efficiency underpins targeted advertising with measurable outcomes. How Does Performance Marketing Work?

Media 105

Media Audience Conversion Rate Affiliates 105

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. A Fast-Evolving Partnership Landscape The converged commerce media-CTV landscape has changed dramatically in a very short amount of time.

Media 90

Media CPM Retail Conversion Rate 90

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. Best Lead Generation Tactics for Content, Email & Social Media Marketing. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. 6) Overall ROI. 2) Click-Through Rate (CTR).

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. This provides social proof alongside building trust amongst potential customers, thus leading to higher conversion rates. The worst thing you can do on social media is not engage.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Digiday

SEPTEMBER 23, 2024

Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Conversion 73

Conversion Advertising Marketing ROI 73

The Ad Tech Blog

JUNE 13, 2024

Economic indicators can guide media planning strategies. Adapting to changes in consumer confidence can improve ROI. Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites.

ROI 130

ROI Audience Ad Targeting Conversion 130

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 106

Retail Media Advertising Manufacturing 106

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

Impressions 112

Impressions Finance Marketing Non-Profit 112

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members. This makes iZooto an integral part of our marketing stack.”.

Audience 89

Audience Media Marketing MarTech 89

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates. Improved customer loyalty.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Single Grain

FEBRUARY 5, 2020

Not only do KPIs let you measure your goals regularly, they help boost your employee morale by improving conversations. In the above example, webinar engagement metrics are secondary because they help you understand what needs to happen in order to unlock the primary goal of driving sales conversions. Customer lifetime value.

Marketing 141

Marketing Conversion CPC CPA 141

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai introduces THINK1.Ai:

MarTech 100

MarTech Food Machine Learning SEO 100

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. “ Evaluating ROI/ROAS. “ I think conversions are really frustrating. Employees can help define the company vision.

Advertising 137

Advertising Marketing ROI Conversion 137

Martech

MARCH 15, 2022

Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions.

Marketing 101

Marketing Cookies ROI Conversion 101

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 110

ROI MarTech Agency Marketing 110

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations. The rewards are too great not to.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood?

Brand Awareness 93

Brand Awareness ROI Click Through Rate Conversion 93

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. This not only enhances brand visibility but also improves the chances of conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130