Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Simply put, it takes the guesswork out of bidding for Google Ads. Trend #2: Google Discovery Ads.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. The continuous growth of mobile ad spending.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdvertiseMint

OCTOBER 20, 2023

Enhanced User Acquisition and Retention: Through mobile marketing messages and alerts, businesses can keep their audience engaged. Improved User Engagement and Conversion Rates: Leveraging mobile-specific content tailored for both smartphones and tablets ensures users have a seamless experience. Analytics play a key role here.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

InMobi

OCTOBER 11, 2019

This involves understanding what happens from beginning to end, finding out where consumers deal with roadblocks and determining the role that mobile is already playing (and can be playing in the future). Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. So what does this mean for marketers?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

InMobi

JANUARY 3, 2013

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

FEBRUARY 19, 2016

The rise of contextual commerce will further determine how and where mobile consumers conduct transactions, leading to higher customer lifetime value and increased sales conversations. Rohit Dadwal, Managing Director, MMA, Asia Pacific Limited “2016 is likely to be known as the year mobile commerce finally became meaningful.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52