VideoWeek

FEBRUARY 20, 2025

But with an uncertain timeframe and ongoing regulatory involvement, industry players suggest Google has gone from driving the identity conversation to becoming a passenger in wider shifts towards privacy-centric solutions. And Mattia Fosci expects the limitations of solutions currently in market to drive that consolidation.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Instead, lower-funnel metrics like conversions or clickthrough rates are more valuable, given these are fundamentally the objectives for this channel.

Marketing 106

Marketing Performance Targeting MarTech Conversion 106

MNTN

JUNE 10, 2024

For example, if you’re choosing to position yourself as a low-cost option, you won’t want to target people who value exclusivity. Create Performance Targets Key performance indicators (KPIs) are measurable metrics you can use to determine whether or not your marketing campaign has been successful.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

NOVEMBER 4, 2022

Performance marketing is a form of paid advertising aimed to drive a particular marketing goal or metric. You might use performance marketing to increase clicks or boost conversions. What makes performance marketing different from other paid advertisements is that you don’t pay until you achieve your goal.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Lemonads

MAY 20, 2020

RichPush team is constantly developing the platform implementing new features to drive users’ performance. Target CPA This feature identifies sources that convert better and make them prior to the sources converting worse. This way the campaign can get more conversions for the targeted price.

Ad network 52

Ad network CPC CPA Affiliates 52

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Conversion Rate (CR). The result?

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52