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3 Ways to Capture More Leads for Ad Agency New Business

Fuel Lines

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. While I don’t have access to the conversion statistics for Iron Tribe, I can tell you the page above is (currently) the #1 source of new email addresses for Bright Ideas. I was wrong! I was wrong!

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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies. Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth. Or what about a pop-up experience at a festival or conference?

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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Conversely, if you’re sending one per day, make sure your content is super relevant each time. Processing.

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12 Best Sales Funnel Examples To Boost Conversions

MNTN

A squeeze page may be a pop-up window offering a discount or a special gift in exchange for the prospects email address. Prospects usually sign up for a webinar via their email address. The aim is to have your prospects sign up for email newsletters or social media groups to get them engaged.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Every second of friction costs conversions.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

marketers should be thinking about ways to bring the sports experience stateside through pop-up experiences and watch parties, Salarvand said. Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves. Bring Paris to U.S. Processing.

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