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Magnolia Bakery Wants To Send Your Mom Banana Pudding

Adweek

At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. My conversation with her felt as warm and. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years.

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CEOs who are social will be the next new thing

Fuel Lines

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you.

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The Science of Great Tweets for Ad Agency New Business

Fuel Lines

I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Conversion: How many users sign up for your service or buy your product. I’ve been actively creating content since 2007, a year after Twitter was founded. Clicks: How many users click on your links.

Agency 275
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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky, CEO of global public relations firm Weber Shandwick.

Agency 256
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CEOs Can’t Afford to Ignore Social Media

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Media 274
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further. AI tools also help analyze and predict event success, identify potential leads and prioritize them based on conversion likelihood.

Marketing 121
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2014 The Year of the Social CEO

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.