Martech

MARCH 21, 2025

Brands can only interact as the platform allows, with no control over user data, the depth of conversation or how long people stay connected. Shift your focus to something bigger than a content feed on someone elses real estate. The illusion of ownership disappears when the platform decides it no longer serves its interests.

Real Estate 84

Real Estate Audience Conversion Marketing 84

AdOpsHouse

OCTOBER 29, 2024

A unique opportunity for furniture retailers to benefit from market conditions With the Bank of Canada implementing a super-sized rate reduction of 50 bps this month, a lot of attention has been paid to how this will affect two key areas that impact furniture sales; real estate and retail sales.

Retail 52

Retail Real Estate Ad Ops Marketing 52

Martech Series

JULY 20, 2022

The brainchild of a team of powerbrokers in the real estate and technology industries, Roopler and its proprietary AI assistant Ashley launched in 2022 to help real estate professionals overcome today’s two biggest industry challenges: finding and cultivating buyer and seller leads at an affordable cost and reviving old leads to recover value.

Real Estate 96

Real Estate Conversion Rate Conversion MarTech 96

Seth Godin

MAY 16, 2024

It’s largely a performance, not a conversation among peers. They use cultural cohesion and the permanence of real estate in a small town to create civility and mutual respect. That’s a lot. It’s not unusual for companies to have an event, as often as weekly, that they call a town hall. But this is different.

Real Estate 115

Real Estate Conversion 115

Ad Monsters

SEPTEMBER 2, 2022

Page Real Estate: UX vs Revenue. To kick off the discussion, Rob Beeler, Founder & CEO, Beeler.Tech, posed a query about how to properly maneuver page real estate. “So So my thought around this is that ultimately page real estate is everything right?” WITH THE SUPPORT OF EX.CO asked Beeler.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This relevance can lead to higher conversion rates. It uses technologies like GPS, WiFi, and cellular data.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

APRIL 7, 2023

This makes it easy for users to create a conversational assistant for digital products, including courses, memberships, coaching programs, and podcasts. Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. It also allows users to generate images.

MarTech 111

MarTech Real Estate SEO Conversion 111

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” With the addition of Messenger, Synup adds a key capability to brands’ favorite local-digital marketing hub.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

NOVEMBER 11, 2021

Conversely, digital experiences that are difficult, disconnected and hard to navigate will be rejected. The sectors which scored worst included real estate, transportation and energy and utilities. This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z.

Real Estate 108

Real Estate Healthcare Conversion MarTech 108

Digiday

OCTOBER 6, 2022

As the working world continues to redefine work culture, client relationships are often influencing the way agencies and media firms make real estate decisions. So we look at real estate through that lens — realistic space required for collaboration and the economic and creative flexibility now inherent to a post-pandemic reality.”.

Real Estate 77

Real Estate Agency Finance Media 77

Martech

SEPTEMBER 8, 2021

And you definitely should still communicate with more casual customers, just realize that inbox real estate is scarce, and try developing other channels for those less hardcore purchasers. Conversations should be at the heart of today’s B2B marketing strategies. Using marketing technology requires great (human) minds.

Real Estate 100

Real Estate Conversion Audience Video Ads 100

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Real estate companies use AR to offer virtual property tours, helping clients make informed decisions without physical site visits.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Martech Series

NOVEMBER 24, 2022

Founded in 2003, DL Software comprises 23 companies organized into four Business Units (Retail, Real Estate, Health and Construction) and brings together more than 1,500 employees in 6 countries (France, Spain, Netherlands, Belgium, Luxembourg and Israel).

Real Estate 91

Real Estate Retail Conversion Impressions 91

InMobi

AUGUST 9, 2013

25X increase in video views, a 7X increase in conversions, 9X increase in eCPMs Leading brands and app developers from across the world continue to use interstitials on our network and the results have consistently exceeded expectations. Conversely, for more engaging apps with longer app sessions, video interstitials deliver higher eCPMs.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

JANUARY 23, 2023

That coveted real estate adds up to more clicks — statistics show that around 30% of all clicks go to the top search result on Google — and eventually, marketers hope, more purchases. SEO and PPC: The backbones of search The two tactics commonly used in search marketing to bolster visibility are SEO and PPC.

Marketing 128

Marketing SEO Real Estate eCommerce 128

Martech

MAY 8, 2023

Next, they’ll focus on verticals like travel and real estate. Integrating [ads] into chat and into the conversation flow when you’re specifically asking about these things is pretty powerful,” Sainsbury-Carter said. Microsoft is slowly serving ads in these chats, vertical by vertical, so they aren’t disruptive.

Advertising 97

Advertising Real Estate Conversion MarTech 97

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech Series

JUNE 28, 2022

By integrating Map D with ARitize Maps, ARitize 3D, and ARitize Holograms, we are able to maximize the potential revenue with each of our clients and offer immersive experiences that transform industries, including real estate, museums, sporting venues and more.

Real Estate 86

Real Estate Brand Awareness MarTech Conversion 86

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

AUGUST 20, 2019

So featuring your website at the top of the search results for such specific keywords offers more opportunities for conversions. High conversion rate. How to Create Intent-Based Content to Improve Conversions. 2) They Are Intent-Rich and Aid in Conversions. 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate.

SEO 92

SEO Real Estate Conversion Banner 92

Digiday

SEPTEMBER 16, 2022

Siloed departments also lead to internal competition for resources, perhaps most notably site real estate. Eventually, someone needs to be the arbitrator who makes the decision about who gets the real estate.”. For subscriptions, this could be conversion rates and the lifetime value of retention.

Real Estate 69

Real Estate Conversion Rate Affiliates Conversion 69

Ad Monsters

JUNE 18, 2024

Because contextually, there’s a lot missing from this conversation.” The Role of Code on Page Intelligence Another key focus of the conversation was the significant shift in how digital activity is monitored and analyzed. This approach could redefine what makes digital real estate valuable.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Martech Series

SEPTEMBER 1, 2022

Through this ground-breaking solution they can serve up real-time marketing moments via all manner of modern mobile devices, digital signage, and other connected devices. It takes advantage of real-world activities, ongoing events, and user behavior in the real world.

Communications 83

Communications Real Estate Marketing MarTech 83

MNTN

MARCH 6, 2025

Measurable Performance and Attribution Unlike linear TV, where ad performance is based on estimates, OTT provides real-time analytics and concrete attribution. Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go.

Advertising 52

Advertising Audience Impressions Retargeting 52

Digiday

OCTOBER 20, 2022

Increasingly, as the research notes, marketers have found a solution in acquiring help from freelancers and content marketplaces that generate content in their respective fields, whether that’s in real estate or information technology or other topics.

Agency 85

Agency Media Real Estate Affiliates 85

Martech

OCTOBER 8, 2021

Too many websites dedicate valuable real estate to their social media channels and give email just a fraction of that space – often just a form field with no room to sell people on the benefits of subscribing, and equally as often stuck down in the fine print at the bottom of the website front page. Of course you do.

Real Estate 125

Real Estate Media Marketing Retail 125

Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

AdPulp

JUNE 15, 2017

Content and social media marketing get beaten up by old school ad men for focusing on “the conversation,” instead of the sales pitch. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the […].

Real Estate 44

Real Estate Conversion Media Marketing 44

Martech

SEPTEMBER 29, 2021

The real estate on your website becomes much more efficient and effective if you know who is looking at your content. These small changes can have big improvements in conversion, which is what we’re now seeing with BlueConic.”. Change management is an ongoing journey and company-wide effort.

Real Estate 108

Real Estate Audience MarTech Communications 108

PubMatic

JULY 1, 2024

By monetising the digital real estate of their website or platform through the sale of advertising space, they create a new revenue stream beyond traditional retail sales. By utilising shopper data, advertisers can deliver personalised and relevant ads, which significantly boosts engagement.

Retail 52

Retail Real Estate Media Audience 52

Martech

JUNE 18, 2024

” Ultimately, Lee believes traditional website interactions with brands will be a thing of the past as conversational chatbots become able to deliver answers to a full range of questions. If we teamed up with an OEM (I’m using Honda as an example), we would be able to build that chatbot and they would own that conversation.”

Manufacturing 109

Manufacturing Real Estate Audience Finance 109

InMobi

FEBRUARY 13, 2013

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. 2- REAL ESTATE Interstitials ensure there is little distraction for the user when the ads are served. Re-introducing Interstitials! An Interstitial is a full page ad which appears between content pages.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Single Grain

SEPTEMBER 8, 2020

Quality copywriting has a powerful impact on conversions. In the meantime, these are some key copywriting hacks to increase your conversions instantly. . FAQ Schema markup allows you to capture more real estate in the SERPs, even if you aren’t ranking number one. 2) Learn Copywriting Basics. The Boron Letters by Gary C.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 3) WordStream Advisor.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

NOVEMBER 6, 2019

Whether your content results in conversions. Destination goals are great for tracking conversions if a particular action (purchase, download, sign-up) results in a visitor arriving at a particular page (like an order confirmation or a “thank you” page). Goal Conversion Rate (number of Goal completions / number of visitors x 100).

ROI 96

ROI Marketing Conversion Rate Conversion 96

Martech

MARCH 6, 2024

Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Soon, we realized real estate brokers were our gateway — they were more interested in energy savings, which indicated strong buying intent. Hyper-personalization = hyper conversion rates This means going beyond the template. Intent data.

Non-Profit 111

Non-Profit Conversion Rate Real Estate ROI 111